For a cost-effective alternative to physical events, webinars are the way to go. It’s proven to help around 76% of marketers reach more leads, 75% extend their brand reach, and 69% scale up their marketing efforts. However, some marketers still hesitate to jump in, concerned that only 40% of listeners actually pay complete attention from the beginning of a live stream webinar all the way to the end. So how do you prevent attendees from treating your event as background noise and reap real rewards? Here are the essentials for producing a live stream webinar that attendees will be eager to ta ..read more

Events are a great place to find and chase up on leads. But rather than fire blind, it’s far better to be prepared with a stack of information on your potential customers. That’s where EventX’s Exhibitor Dashboard and Data Enrichment tools come into play. Virtual Booth exhibitors will be able to view a range of information consenting guests have agreed to be shown such as their job title, organization, and what products at the virtual event they have shown an interest in. This information can be browsed easily through the dashboard and allow swift targeting. In a new developer diary video, E ..read more

Events are a great place to find and chase up on leads. But rather than fire blind, it’s far better to be prepared with a stack of information on your potential customers. That’s where EventX’s Exhibitor Dashboard and Data Enrichment tools come into play. Virtual Booth exhibitors will be able to view a range of information consenting guests have agreed to be shown such as their job title, organization, and what products at the virtual event they have shown an interest in. This information can be browsed easily through the dashboard and allow swift targeting. In a new developer diary video, E ..read more

In recent years, sales departments have faced increasing pressure to deliver and drive growth, especially in the events field. Now, it’s undeniable that one of the prime reasons companies host events is to create opportunities for securing leads. But as going virtual became a necessity for brand events worldwide, sales teams — big and small — faced the challenge of showcasing products clients couldn’t easily get a feel for. As a Sales Director for Asia’s leading virtual event platform, I know all too well the struggles of switching from traditional in-person events to virtual and hybrid mode ..read more

Virtual event platforms have kept the event scene afloat amid the challenges of the past year. Aside from helping organizers curate a virtual event space, these platforms also provide solutions for vendors in the form of virtual booths. Much like physical booths, this is where exhibitors can meet attendees, showcase their brand, and ultimately, capture leads. The good news is that you don’t have to go through all the hassle of building an actual event booth from scratch. Any quality event platform already has a wide variety of booth templates you can customize to your liking. However, runn ..read more

On 25 March 2021, EventX held a webinar titled Event-Driven Growth In The Time of COVID. For just over an hour, three major players in Asia’s event industry provided invaluable insights on using events to drive growth in the aftermath of COVID-19. It is now available to watch in full for FREE here! WATCH IT NOW! Why We Held This Webinar In the months that followed the arrival of the novel coronavirus to the world stage, brand marketers and event organizers searched high and low for effective methods to combat a difficult and unfamiliar environment while still delivering meaningful events ..read more

Anyone who’s ever organized an event knows it requires a great amount of time and attention to consider every detail. There’s the planning, which is a back-and-forth process. Building the event platform requires specific specializations. And then there’s boosting event registration, which requires a whole other heap of responsibilities. Put simply, managing an event can be messy and overwhelming— that is, if you don’t have the proper tools and system at your disposal. That’s where various types of Event Management Software come into play; systems that provide a wide array of business solut ..read more

I was recently asked if I wanted to speak at an upcoming event about what the Greater Bay Area (GBA) can offer startup businesses in 2021. I unashamedly responded to that invite like someone recruited to a team in a cheesy action movie with an enthusiastic, “Count me in!” You see, while there has been a lot of discussion about the GBA, I don’t think people quite comprehend how incredible it really is beyond it’s physical size, which is immense. And I want the world to know. This geographical collective is the world’s perfect incubation chamber for the business leaders of tomorrow. Frankly, I ..read more

Everyone has a compulsion to check their inbox notifications, so it’s safe to say that email marketing is here to stay. In fact, a huge number of event organizers list email marketing as their most effective marketing tactic. But how are they doing it exactly? Below are five ways that show how employing a dose of email marketing could seriously boost your events—from building on FOMO, to expanding your reach and, of course, increasing event registrations.  1. Build Hype around Your Event through an Event Newsletter First things first, make sure you already have a mailing list of qual ..read more

As an event organizer, you’ve likely heard the term “virtual event” constantly since the start of 2020. Indeed, the pandemic turned virtual events into a major pillar of the events industry when most in-person events were perpetually postponed or cancelled. However, the desire for physical events never vanished as humans generally crave face-to-face contact and the emotional connection it provides. Yet, after discovering some of the unexpected benefits of virtual events, many wish that they could mix the advantages of physical and virtual events together. That’s why demand for hybrid events ..read more