Home > Blog > 22 Experts Share Their Thoughts on Ecommerce AI Trends The expanded use of Artificial Intelligence (AI) is changing many facets of our lives. From ChatGPT to OpenAI, this cutting edge technology continues to evolve and expand.  If you work in ecommerce marketing, you may be wondering “Can cutting edge AI tools really help me attain higher ROI, increased conversions, and better visibility?” You may be concerned about how your competitors could be using AI or how AI will change the online shopping landscape.  In response to all of these questions and ..read more

    Home > Blog > Keyword Search Intent for Ecommerce What is Keyword Search Intent and Why Should You Care? The internet is a pretty incredible place. With just a few taps of your fingers, you can find a tasty recipe for dinner tonight, a birthday gift for your nephew, detailed instructions for repairing the kitchen sink, and the name of that one song you can't get out of your head. These are all examples of search intent, also known as user intent — the purpose of any given online search. Depending on what exactly you're searching for, different search engines may be better ..read more

    Home > Blog > Origins of the Whitecap Name: What Is White Hat SEO? Whitecap SEO was founded with the mission of using proven SEO tactics to help ecommerce businesses outrank their competitors, boost their organic traffic, and ultimately, drive sales. What many of our clients don’t realize is that our name is actually a play on the phrase “white hat SEO.” But for those in the know, this name paints a strong image of our values and methodologies as an ecommerce SEO agency. The Wild West of Search Engine Optimization     There is a spectrum of SEO "hat" strategies ..read more

    Home > Blog > Is Shopify Good for SEO? Shopify is one of the world’s most popular ecommerce platforms, used by millions of merchants worldwide. But is Shopify good for SEO? This is one of the top queries we hear from retailers considering making the switch to Shopify for their online stores. After all, SEO (or search engine optimization) is a critical component of any ecommerce marketing strategy. It's important to set yourself up for success by choosing a platform that will support your SEO objectives, enabling you to appear in more search results and bring more targeted ..read more

    Home > Blog > Technical SEO Technical SEO is a fundamental component of any good ecommerce marketing strategy. While conducting keyword research and creating targeted blog posts are important tasks, ultimately, great content won’t get you far if Google and other search engines can’t find, crawl, and index your site. That’s where technical SEO comes in. This collection of technical SEO 101 guides covers all the basics that should be part of your ecommerce SEO strategy: schema markup, URL canonicalization, redirects, site maps, noindex tags, and other optimizations that help ..read more

    A properly managed Google Analytics account has become a critical business tool for millions of ecommerce sites. Originally launched in 2005, it has undergone a number of updates since its inception. While most marketers have been using the version known as Universal Analytics for much of their careers, the latest generation — Google Analytics 4, or GA4 — (since 2019) will soon be replacing it. In March 2022, Google announced that all standard Universal Analytics property events will stop processing new hits as of July 1, 2023. In other words, it will now become mandatory for al ..read more

    You have heard time and time again that in order for your ecommerce business to succeed, it is essential to optimize your website for relevant keywords. And that’s certainly true — with an important disclaimer. With hundreds of similar products, categories and blog posts, it’s only natural that you will have multiple pages optimized for the same keywords or phrases. While this isn’t always a problem, it can sometimes mean that your web pages are competing not just against other websites, but also against each other. Ultimately, this can hurt your site’s SEO performance. In this ..read more

    PPC (pay-per-click) marketing is one of the most powerful tools in any retailer’s advertising toolbox. Whether your goal is to build brand awareness or to drive sales, PPC is all about positioning your business in front of conversion-ready shoppers. For ecommerce businesses of all sizes, PPC marketing is the key to scoring quick, cost-effective wins. In this ecommerce PPC 101 guide, we will review the foundations of creating a basic search campaign to help your business connect with new audiences, increase traffic, and drive sales. The core topics we will cover include: Accoun ..read more

    Home > Blog > Customer Lifetime Value (CLTV): What It Is & Why It Matters for Ecommerce Customer lifetime value (commonly abbreviated as CLTV, CLV, or LTV) is one of the most important ecommerce metrics for any business to track. In short, CLTV is a metric that indicates how valuable a single customer account is to your company across their entire “lifetime,” ie. throughout the business relationship. Keep reading to learn why CLTV is an essential ecommerce metric, how to calculate it, and how to improve it.  The Value of Knowing CLTV for Ecommerce Businesses There ..read more

    Home > Blog > 21 Experts Reveal: The Top Ecommerce Trends in 2022 For online retailers, the start of a new year means new ecommerce trends to navigate. As a result of the COVID-19 pandemic, the ecommerce industry has undergone monumental changes over the past two years. While this situation has certainly created its fair share of challenges and disruptions, it has also generated opportunities for brands to connect with their customers in new ways. All of this rapid global change has also caused new ecommerce trends to emerge and others to accelerate. Biggest 2022 Ecommerce ..read more