Based on demographics and vaccination rates, the demand for RSV immunizations in the U.S. could eventually exceed $19 billion. But beyond the numbers lies an opportunity for pharmaceutical companies to become an essential resource for consumers and drive positive health outcomes. With only a few immunization options currently approved by the FDA, pharmaceutical giants like… The post Responding to RSV: How Pharma Brands Can Help 131 Million People appeared first on Terakeet ..read more

The direct written premiums in the US auto insurance market are projected to reach $390 billion by 2030 according to McKinsey & Company. Companies that win auto insurance customers can grow revenue per customer even more by bundling in additional products like homeowners, life, and pet coverage. If you factor in the multi-year lifespan of… The post Brand Breakdown: Winning the $390 Billion Car Insurance Search Market appeared first on Terakeet ..read more

The global value of the electric vehicle (EV) market is projected to reach $1.58 trillion by 2030 with EVs accounting for more than two-thirds of global car sales by the end of the decade. Although Tesla has a huge head start, traditional automakers are coming off the sidelines with plans to introduce 75 new EV… The post Brand Breakdown: Plugging Into the Electric Vehicle Market appeared first on Terakeet ..read more

Artificial intelligence-powered search engines have arrived, and it’s surprising just how intuitive and useful they are. Google Search Generative Experience (SGE) builds upon the search engine’s rich user experience, adding a generative search result stack to the SERPs.  As Google SGE moves into public release and wide adoption, brands must prepare and execute strategies to… The post Google SGE: How Brands Can Influence AI Search Results appeared first on Terakeet ..read more

At the close of 2023, Merriam-Webster awarded ‘authentic’ the coveted spot of Word of the Year, ironically alongside ‘deepfake’ and a few other honorable mentions. If you’ve been contemplating what authenticity means in an increasingly artificial reality, you’re not alone. As AI innovation booms and information overwhelm feeds consumer skepticism, authenticity can feel more like… The post Redefining Brand Authenticity in Content Marketing appeared first on Terakeet ..read more

US shoppers spent a record $16.4 billion online this Black Friday, according to Salesforce, a 9% increase over last year. Yet, despite record-breaking digital growth, in-store sales only grew 6.3%, the smallest increase since 2017. So which was it? Was Black Friday all silver and gold or a lump of coal? What do these numbers… The post Brand Breakdown: The Evolution of Black Friday appeared first on Terakeet ..read more

What is an authentic consumer connection? An authentic connection isn’t just the consumer-brand bond. It’s also: Authentic connections are different because they’re earned, but not by interrupting people with some approximation of what marketers think consumers want. Instead, brands build an asset infrastructure made up of unique customer touchpoints, designed and optimized to deliver exactly… The post Authentic Consumer Connections Defined and Explained appeared first on Terakeet ..read more

44 Million According to Google Trends data, consumer interest in the NFL spiked to nearly 44 million searches after Taylor Swift attended two back-to-back Kansas City Chiefs games. For perspective, the five-year average is closer to 14 million in the second week of October, typically peaking at 28 million searches in the final week of… The post Brand Breakdown: Taylor Swift Sets NFL Records appeared first on Terakeet ..read more

134.89 million searches — that’s how interested Americans are in Yellowstone, and how much they searched for information about the neo-western drama over the past 12 months. Whether you’re a fan of the franchise or not, it’s hard to ignore the excitement brewing around this cultural phenomenon. With the final season just months away, brands… The post Brand Breakdown: Yellowstone’s Viral Success appeared first on Terakeet ..read more

The surge in artificial intelligence (AI) adoption has propelled businesses into a new era of innovation, with Fortune 500 companies at the forefront of this transformative wave. In fact, a recent KPMG survey of Fortune 500 companies found that companies that have invested the most in maturing their AI capabilities are spending an average of… The post Ethical AI: Balancing Business Innovation and Consumer Trust appeared first on Terakeet ..read more