One of the most common infectious diseases in children, otitis media (OM) affects the middle ear and is typically characterized by earache. Some children are prone to having multiple ear infections, which can lead to hearing problems and other serious complications. While antibiotics have been the traditional treatment, growing concerns over antibiotic resistance and side effects have sparked interest in alternative remedies, such as probiotics. This article delves into the current understanding of the bacterial microbiome in OM patients and explores the potential use of probiotics as a therap ..read more

Organic & Natural Health Association hosted its 8th Annual Conference in Cape Coral, Florida. Several topics were covered, including: What to do about fraudulent supplements making their way onto the Amazon platform. New ideas for regenerative innovation in the supply chain. Improving recruitment and retention strategies through better leadership and communication styles. The financial state of the natural products industry and the importance of using ESG as an investment strategy. The current 2023 political environment and what needs to be done. The threat of synthetic biology and campai ..read more

The nutraceuticals market is experiencing a sustained period of growth fueled by consumers who are more focused than ever on improving their personal health, looking for dietary supplements to help them meet their daily nutritional requirements. This introduces great opportunity for marketers of nutraceutical supplements. As they bring new products to market to meet consumer demand, it is critical that they comply with all regulatory requirements to protect consumers and themselves.  Nutraceutical Industry Regulations–1994 to 2023 Thirty years ago, regulations in the nutraceutical space d ..read more

ChatGPT is an AI chatbot that responds to questions or prompts in a conversational and human way. This can have huge implications for your brand voice, marketing strategy, and how you communicate and connect with customers.   As a YMYL brand, you cannot dive headfirst into ChatGPT.   Here’s what Vicki, Know Agency’s lead content wizard/specialist, says about ChatGPT:  “Ask yourself if you would be happy reading a blog written by an AI-tool. Would you trust the information and the brand? Would you still have a personal connection to the brand? Tread lightly wi ..read more

Want to be the brand everyone is buzzing about at the sprawling Natural Products Expo West, taking place March 7-11, 2023? The consensus of successful marketers is to start thinking and talking about your news long before the event begins. If your brand is not being talked about before, during, and after the show, your job isn’t done. Being well branded, and having a meaningful message, a breakthrough product, and creative ideas, is great…but it isn’t good enough. You need to get noticed. 90% of the work that goes into a trade show should happen before you set foot on the show floor. It’s a ye ..read more

Key Takeaways: While many like to identify themselves as “Conscious Consumers,” the degree to which this is practiced daily varies widely. There is no single “recipe” to easily become a “Conscious Consumer.” It necessitates individual thoughtfulness about the chain of events connected to every purchasing decision one makes. Besides every dollar spent, every dollar saved or invested also has a deep impact on society that consumers should better understand as they make decisions. With a pandemic, natural disasters, as well as global food insecurity hallmarking the beginning of the 2020s, there ..read more

While organic farming avoids the use of pesticides and herbicides and can incorporate practices to help soil health, such as crop rotation and cover crops, regenerative agriculture focuses on rebuilding topsoil, restoring ecosystems, and revitalizing communities. As a result, regenerative agriculture helps to mitigate climate change and provides financial benefits to our farmers and food producers.   In order to reach a massive scale with regenerative and to help the environment, farmers are looking at moving from organic farming to regenerative agriculture. By altering techniques wh ..read more

The competition for customers and sales is tight. You need to connect with people who are likely to click buy. This is why you need to take advantage of Google Performance Max ad campaigns. Done right, Performance Max automatically optimizes your budget and ad bids, connects you with new customers, teaches you about your audience, and ultimately gives you the information you need to create more targeted ads, landing pages, and content. Get up to speed with Performance Max campaigns and how to optimize it for your health and wellness brand. What is Google Performance Max? “Google Performance Ma ..read more

ECRM is the driving force for buyers and sellers, and they put the right brands in front of the right buyers at the right time with end-to-end solutions that drive seamless product discovery, evaluation and purchase. They recently hosted their Gluten & Allergen Free, Keto and Plant-Based Food & Beverage Sessions, where companies were able to introduce their innovative brands and products to the right buyers. We met with many of the brands to get an insight on what buyers are looking for and see where the industry is headed. Check out some of the most note-worthy trends: Nuts & Seed ..read more

The beauty and personal care industry was one of the industries that actually saw an upward spike during the pandemic, and it doesn’t look like it is declining anytime soon. As people were home more, they were investing in themselves, focusing on their skincare, and discovering which products (and ingredients) help achieve the best results. As we are back to our everyday lives, consumers still have the same interest in beauty and personal care, just with different focuses. ECRM recently held their session for Indie Brands in the Beauty and Personal Care category, and we were able to meet first ..read more