Are you benefiting from the latest sector innovations in your healthcare business' marketing strategy? We are now in a period of significant change for healthcare marketeers, as digital developments continue to increase the importance of both digital communications and value ….. The post Healthcare marketing strategy trends for 2024 appeared first on Smart Insights ..read more

What does omnichannel mean in Pharma? And what does digital disruption mean for this increasingly complex industry? Omnichannel Pharma does not exist in a vacuum. Many industries launched large-scale omnichannel transformations years ago, and consumers are experiencing the benefits. Digitization ….. The post What is omnichannel Pharma? appeared first on Smart Insights ..read more

How to take a strategic approach to your healthcare marketing planning in 2022 Over the last 18 months, the healthcare sector has gone through a period of rapid change. The COVID-19 pandemic has had a profound impact on the way ….. The post The components of an effective healthcare marketing strategy appeared first on Smart Insights ..read more

Combine opportunity, strategy and action to identify the right approach for your pharma brand The last 18 months has been a rollercoaster ride for many of us, not least those within the pharmaceutical sector. The COVID-19 pandemic has influenced the ….. The post How to create an effective pharmaceutical marketing strategy in 2022 appeared first on Smart Insights ..read more

Why taking a strategic view of your medical marketing will help set you up for success in the year ahead As we approach the final quarter of the year, marketers in the medicine sector will already be looking ahead to ….. The post Marketing in the medicine sector: five areas of focus for 2022 appeared first on Smart Insights ..read more

The rise of healthcare content marketing in an increasingly digital medical marketing environment The role of the healthare marketing rep is undergoing rapid reimagining into a digital/face-to-face hybrid as we're finding the more effective avenues of engagement, such as healthcare ….. The post Healthcare content marketing – the new medical marketing rep? appeared first on Smart Insights ..read more

In today's age of digital disruption, medical marketing leaders need to consider the full customer lifecycle supported by digital marketing Medical marketing is about a lot more than just good products. In this high value, complex sector, marketers must emphasize ….. The post Medical marketing recommendations and case studies appeared first on Smart Insights ..read more

If you're looking to attract and retain more customers for your medical business online, we've got pharma and healthcare digital transformation solutions for you Healthcare digital transformation is a staged program of organizational improvements to pharma/healthcare business models, people, processes, ….. The post Healthcare digital transformation strategy and planning recommendations appeared first on Smart Insights ..read more

Exploring the latest medical landing page conversion rates to inform your pharma or healthcare marketing strategy 'What does good look like?' 'How do we compare?' and 'How do we get there?' are common questions when healthcare marketing strategy is concerned. ….. The post Healthcare marketing strategies to increase customer conversion and retention appeared first on Smart Insights ..read more

Your customer's omnichannel digital experience is key to meeting your healthcare marketing goals. Your ability to prioritize determines how fast you'll get there Naturally, user experience (UX or CX) applies to just about every marketing sector right now. But, where ….. The post Healthcare marketing: Optimizing customer experience in a competitive digital environment appeared first on Smart Insights ..read more