On Monday, March 4th, France unveiled the iconic posters of the Paris 2024 Games at the Musée d’Orsay ..read more

Developing a brand name for your organization or product is a crucial step that should be carefully planned and executed.  ..read more

The task at hand for branders and marketers is to learn how to serve two masters at the ..read more

Have you ever wondered how concepts like “logo,” “visual identity,” “brand identity,” “brand positioning,” “brand management,” or “rebrand ..read more

The world of CEO branding seems to have swapped out its three-piece suit for its favorite pair of ..read more

There is a surprising parallel between the evolution of green marketing strategies and the development of ancient polytheistic ..read more

In the realm of brand engagement and customer interaction, hyper-personalization has emerged as a transformative concept. Far from ..read more

Creating a compelling brand is about more than just defining its essence, unique positioning, and distinct identity. It ..read more

EdTutor, an upcoming AI-assisted tutoring app, embarked on an exciting journey to carve out its unique brand identity in the competitive Educational Technology (EdTech) landscape. I was brought on board to develop a brand identity that resonates with college students – quirky, friendly, and trustworthy – and to introduce a brand that’s both innovative and approachable. About the Brand EdTutor, a US-based startup, aims to appeal to the American college student market for their product launch in 2024. The founder approached me to create a brand identity that resonates with this demographic. Desi ..read more

Transparency is one of the precious keys to the doors of ethical branding. When a brand is transparent about its operations and activities, it demonstrates to the world that it values its customers and all those it influences – treating them with the utmost respect. But how many companies, especially the larger ones, conduct their business as usual while keeping much information to themselves? Information such as where the products are produced, how the materials are sourced, how their prices are calculated, and so many other aspects. While keeping some information secret is often a legitimate ..read more