Marketing is the key to growing your restaurant and increasing your brand awareness. You want to promote your business and grow your restaurant. Staying ahead of the competition is also key to building your restaurant. To do those things, you need a strong, well-developed marketing strategy. In this article, we look at the eight most frequently asked marketing questions for restaurants. They are answered and ready for action. #1: What is the “Marketing Mix?” The marketing mix is otherwise known as the Four Ps of marketing. According to the American Marketing Association, these are solid conc ..read more

Google is one of the top review platforms, so make sure to increase your reviews, here. Did you know that trust is key for restaurant customers? And did you know that nearly 75% of diners say they trust a restaurant with positive reviews over one without? With this staggering statistic, you can see how vital restaurant reputation management is to your business. To help you with review management tips, let’s look at 10 secrets to online review success. #1: Understand Their Importance The first step for many restaurant owners is to first understand and appreciate the importance of reviews. How ..read more

Incorporating food service trends brings in returning customers to see what’s new. One way to stay ahead of the competition and move your restaurant forward from year to year is to stay on top of trends. While it’s important to stay true to who you are, knowing what people are looking for and providing it to them is equally vital. In this article, we take a broad look at food service trends to know in 2024. You can use these to provide the best overall customer service experience and increase your bottom line from the previous year. Trend: A Nod to Sustainability According to one study, your ..read more

Follow these tips to get your food truck off the ground. Did you know the market size for the food truck industry was more than $2.2 billion in 2023? That number is expected to continue growing well into the future. So, if you’re dreaming of starting your own food truck, you’re in the right place. There’s plenty of room in the market for more trucks because people are eating out like never before. Convenience is key, and your new food truck can leverage this trend. Before you start your food truck business, you want to do these five things. #1: Conduct the Research Before crossing the thresh ..read more

Meticulously go through your menu on a regular basis to refine it regularly. Does your restaurant feel stagnant? Is it time for a change, but you aren’t sure where to start? Your menu is a great starting point to refresh your restaurant and excite your customers. Take your menu to a new level by changing things up to really maximize your sales. You can do this, and we’re going to show you how. To help you, here are five tips for revamping your menu. #1: Decide How You’ll Change Your Menu When it comes to revamping your menu, that doesn’t necessarily mean throwing everything out and starting ..read more

Your website is the digital gateway to your bistro, so it should reflect your brand well. Does your website feel like it should be left in a digital graveyard? Is it less than appealing to your bistro customers? In our digital world, websites are continually evolving, and you don’t want your website relegated to the dumpster out back. Because your website is often the very first look at your bistro, you want to make sure you are presenting your restaurant in the best light. After all, first impressions matter. It’s vital to keep your website fresh, fast, and relevant. In this article, we loo ..read more

It’s time to think about collaborating with an influencer. As a business owner in today’s digital world, you know how important social media is to your overall marketing strategy. According to one study, nearly 75% of people use Facebook comments and images to decide what restaurant they’re going to visit. So, like most restaurants, you want to grow your social media presence. In this article, we uncover six reasons a restaurant might consider collaborating with an influencer. First, though, let’s look at just what influencer marketing is. Discovering Influencer Marketing Influencer marketing ..read more

Choose your most popular dishes to live at the top of your menu. With rising food costs from inflation and your need to stay on top of your revenue, it’s never been more important to fine-tune all of your costs. One of the best ways to control costs and boost revenue is by using a bit of menu engineering. In this article, we look at nine tips to maximize profits from your restaurant’s menu. You’ll find you have many opportunities for cost savings and profit gains by paying special attention to each item on your menu. Tip #1: Assess Your Menu Your first step is to analyze your menu and look at ..read more

Create a visual memory of your restaurant for your social media followers. You know your restaurant’s food has an enticing aroma, texture, and taste all its own. You also know that when people taste your restaurant’s menu, their taste buds sing, and they become lifelong customers. But how do you convey that in your social media posts? You do this through photography and, more importantly, through the appealing pictures taken by a professional food photographer. This person has the unique ability to capture the essence of your menu items in a photo. With more than 90% of social media users fo ..read more

The best social media platforms for you are the ones your customers are using. Is your restaurant using social media? And if you are, are you using it effectively? How many platforms are you using? Are you on the best ones for your target audience? In this article, we look at the best social media platforms for restaurants. You don’t have to be on all of them. Pick a few that work for your market, and make sure that you are consistently active on the ones you choose. Social media is a great way to cater to your current customers while also getting new ones. Your goal is engagement and valuab ..read more