Contrary to popular belief, just because a lead doesn’t work out right away, doesn’t mean it never will. Additionally, even if the lead does not convert, that lead can become a referral source at some point in the future. Therefore, it is important to continually stay in front of all of your leads, providing value and engaging with your audience. One facet of marketing that is extremely effective when it comes to staying top of mind is email marketing. Email marketing establishes credibility, keeps your email lists(s) updated, and keeps your brand top of mind for potential consumers or potenti ..read more

Your confidence headed into a sales situation whether it be an email, a call, or an in person conversation is oftentimes what will make you or break you. If you don’t believe that you are successful or will be successful, how will you ever become successful? When the graduates of our program receive leads through our PPC program, one conversation we have with them consistently is the importance of following up and staying consistent. This often results in the discussion of confidence – something we know all folks in sales roles can work on.  We’ve compiled some of our favorite tactics for ..read more

Building brand recognition for your business or organization is not a passive process. Content needs to be relevant to your audience, and it needs to published on a frequent basis to keep your brand top-of-mind. Since almost every business has a blog that’s used to tell people about news, products, and services, how can you set yourself apart as a thought leader and draw in more traffic, leads, and sales? Specialized Content While maintaining a regularly updated blog is a key ingredient to content strategy, businesses are using other forms of content to stand out from the competition and reach ..read more

Change is one of the few constants in our universe. That’s especially true in the SEO realm. Every year, new technologies shape and define how we access and interact with content. Maybe you’ve used the same tried-and-true strategies that got results before, but you want new approaches to keeping your site and content discoverable and relevant. Or perhaps you’re lost in a sea of larger competitors who draw traffic while you sit on the sidelines. In either case, you must ask yourself an important question: Are your SEO strategies up-to-date with 2020’s newest developments? Take a look at several ..read more

The “pulse article” function on LinkedIn is one of the most underutilized, but also important pieces of a strong personal LinkedIn strategy. So, what is a “pulse article”, anyway? While a personal LinkedIn account has the ability to post and share posts and different types of content, it also has the ability to publish longer form pieces of copy in the form of an article.  Why is this so important? The importance of the pulse article lies within its ability to establish credibility, which is an extremely underappreciated aspect of a marketing strategy because it is less of an instant lead ..read more

The importance of digital marketing has been proven time and time again, especially during recent times where many business models went remote overnight. In addition to the convenience of promoting your business at the tips of your fingers, it also:  Is less expensive and delivers a larger ROI than traditional media. Increases a business’ reach and connects with more potential customers. Caters to the mobile customers of today.  Offers an endless amount of ways to consume information: social media, email, content, banners, video, images and more.  Allows for interactive engagem ..read more

Some companies have built such a powerful brand that you could see the unbranded product and know they made it. That is excellent branding and it takes time to build not just that level of cohesiveness, but also that level of awareness. Many smaller businesses feat that they will never have the type of brand awareness Fortune 500s have, but they can within their niche. To make it happen, you’ll need to understand brand awareness and the strategies that make it possible. Understanding Brand Awareness Building brand awareness makes you recognizable, so customers who love what you have to offer c ..read more

To All of Our Grads and Future Attendees, This year has taken some unpredictable turns. The unforeseen impact of COVID-19 has changed the way we do business and interact with loved ones, and we continue to protect those we can as we recover. To add to this crisis, we all saw yet another unarmed African American, George Floyd, killed in an act of police violence. But those eight minutes of video are a blink in the eye of an ongoing history and pattern of racial violence and oppression of minorities in the United States. It’s time for a change, and that happens now. We have every reason to be an ..read more

When running a lead generation campaign, the landing page is your first impression of your company and products that a potential client will see. Placing a large emphasis on the presentation and functionality of your landing pages is the first step in maximizing conversions. You’ll also want to consider the following:  Make Sure To Establish Credibility Prominently display your company name and logo on the landing page. This will convey the concept of transparency, and will deem you to be trustworthy.  Collect Email Addresses Of All Visitors Even if someone clicks on your page and do ..read more

As the COVID-19 pandemic continues to force businesses to change their model for the time being, business strategies overall are becoming more reliant on digital marketing. These changes have increased the barrier and ability to reach customers they way they used to. A component to avoiding further loss is to develop a plan to stay in touch.  We’ve seen the continual cancellations of conferences, trade shows, and other boots on the ground gatherings, and because of that businesses have scrambled to build an online presence and find a way to connect with their customers virtually.  Fi ..read more