Launching a new product can be exciting and scary. Without proper planning, your product launch could fail to reach its target audience or, worse, launch with critical flaws. To avoid this, you need a product launch checklist to ensure every detail is perfect and nothing is overlooked. In this blog, we’ll walk you through a comprehensive product marketing checklist, from the essential components to common pitfalls to avoid, ensuring your next product launch is smooth and effective. Why You Need a Product Launch Checklist A well-structured product launch checklist is invaluable. Here’s why: En ..read more

Last week, I had the pleasure of hosting a group of like-minded leaders at the Aventi Group Chicago CMO lunch. The gathering was centered on a theme that is close to my heart and critical to building positive momentum in our industry: the role of kindness in culture and marketing.  Nicole Yelsey, founder of KindWorks, shared inspiring insights on building organizational kindness. Her approach involves both personal and professional check-ins, backed by scientific research showing the profound impact of kindness on connection, purpose, and motivation. Our discussion reaffirmed a shared und ..read more

Every year, 30,000 new products are launched. Yet, Clayton Christensen from Harvard tells us a shocking fact: 95% fail. Why? They miss what the market truly needs. Here’s where product marketing makes a difference. It’s about getting your product just right: well-positioned, launched with a bang and kept in the spotlight. On the flip side, content marketing attracts people with valuable content, keeps them interested, and generates three times more leads at 62% less cost than outbound marketing. It’s okay to use content marketing to promote a product, but it shouldn’t take precedence over prod ..read more

Every year, 95% of new products fail upon their launch. What sets the remaining 5% apart? A standout element is undoubtedly the product marketing strategy behind these successes.  Often, the products that fall short either didn’t invest enough effort into their marketing strategy or their efforts were misdirected. In this guide, we will help you design a product marketing strategy that is effective, unique, relevant, and in line with modern market demands.  What is a Product Marketing Strategy? A product marketing strategy is a plan businesses use to promote and sell their products t ..read more

Maximizing Quarter-End Success for B2B As we approach the end of Q1 (already!), the strategic allocation of budgets becomes a focal point for B2B tech companies. This period is critical for evaluating current initiatives and setting the stage for a successful next quarter. Understanding how to prioritize spending and efforts in the months to come can significantly affect your company’s ability to meet and exceed its goals during that time. Let’s look at how.  Key Questions for Evaluation As part of your quarter-end review, it’s essential to take a step back and assess your team’s performa ..read more

A LinkedIn study found that 80% of companies using market segmentation see their sales numbers climb. This strategy becomes even more critical for the B2B market, which is often more complex and requires a more significant investment. In this guide, we will discuss everything about B2B market segmentation, from sales strategy to implementation. What Is B2B Market Segmentation? B2B market segmentation is the process of dividing their target market into smaller, more defined categories based on factors such as industry, company size, needs, or geographic location. Market segmentation enables B2B ..read more

Did you know inbound marketing pulls in 54% more leads than traditional outbound marketing and at 61% lower cost? It’s a game-changer. But when it comes to getting your product or brand noticed, which strategy wins: product marketing vs. brand marketing? In this guide, you’ll learn the difference between brand marketing and product marketing and how you can use them to stand out from the crowd. What is Product Marketing? Product marketing is all about shining a spotlight on what you’re selling. It’s the plan and action to show off your product’s best features and convince people they need it i ..read more

When your company website starts to feel outdated, it doesn’t necessarily mean you need to tear it down and start from scratch. Much like deciding between sprucing up your home or opting for a complete renovation, it’s essential to evaluate whether the foundation can support your vision for the future. A facelift can be just as effective if the underlying structure is sound.  Here at Aventi, we just finished our own website facelift––featuring all-new copy and design––and we’ve gathered some pivotal tips to share. Evaluating the Need for a Facelift Understanding the strength of your webs ..read more

Sales Enablement KPIs: Measuring Success and Boosting Sales Performance Sales enablement equips your sales team with the right tools, information, and content to sell more effectively. 89% of consumers make buying decisions based on the sales experience – yes, even over price or product features. So, how do you ensure your sales team delivers that knockout experience? The answer lies in measuring success through Key Performance Indicators (KPIs). In this blog, we will discuss how these sales enablement KPIs can transform your sales game and keep your team on the winning side. Lead-to-Customer ..read more

Your product is more likely to sell if it solves real customer problems. But how do you make sure your product is seen as the go-to solution for those problems? That’s where the principles of product marketing apply. Here’s a quick recap on product marketing:  “It’s the strategic process of driving demand and adoption for your product. This involves understanding your target audience, crafting compelling marketing messages, and using the right channels to reach your audience. Essentially, it’s how you tell the world about the awesome solution you’ve built.” In this guide, we will discuss ..read more