A Single Line: Design Origin of the Lotus Emeya Hyper-GT
The Speed Journal » Lotus
by Steve Kemmer
6M ago
A single line, running through the profile of the car, from the tip of the nose to the blade of light integrated into the rear. A simple gesture from a creative mind, it’s the design origin behind Emeya, the all-new and all-electric hyper-GT from Lotus. This single line – the automotive equivalent of a signature swoosh – inspired the ‘hyperstance’, proportions and overall design of Emeya. It seamlessly recaptures the aesthetic of earlier iconic mid-engined Lotus designs whilst carrying it into the future, emphasising dynamism, continuity and agility. An iconic sports car brand launched in 1948 ..read more
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Lotus Launches Type 136 – A Track-Inspired Performance Road Bike. Electrified.
The Speed Journal » Lotus
by Steve Kemmer
7M ago
Lotus unveils Type 136, a new performance model featuring the lightest e-bike motor from HPS to deliver dual-use functionality that will allow riders to go further, faster and higher. The all-new bike harnesses design and engineering excellence from more than 30 years of road and track cycling success, while incorporating cutting-edge technology from the present day. The striking aero design has been inspired by Lotus’ gold medal-winning success in Olympic velodromes around the world, from the iconic Type 108 bike at the 1992 Barcelona Games to the most recent competition at Tokyo 2020. There ..read more
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Lotus Unveils Emeya, Its First Hyper-GT
The Speed Journal » Lotus
by Steve Kemmer
9M ago
Lotus today has unveiled Emeya, the company’s first four-door hyper-GT, in New York City. “Bringing together our rich heritage with intelligent performance and the latest cutting-edge technologies, we’re pushing the boundaries for how a luxury electric vehicle should look and handle– making it truly for the drivers,” said Feng Qingfeng, CEO, Lotus Group.  Emeya is setting a new benchmark for how a Lotus drives and feels by combining the company’s 75-year expertise in engineering and design, with the latest advanced innovations – bringing drivers an electric car that is exciting to dr ..read more
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Lotus Unveils Type 66 at The Quail, A Motorsports Gathering
The Speed Journal » Lotus
by Steve Kemmer
9M ago
Lotus has brought history back to life with the world premiere of the Type 66 – and confirmed the stunning track-only car will go into production. This unique project was unveiled at ‘The Quail, A Motorsport Gathering’ as part of Monterey Car Week in California, USA. Truly exotic in its design execution, the Type 66 is a new, ultra-exclusive, low-volume car from Lotus. It brings to life a ‘lost Lotus’ drawing board programme from the brand’s world-renowned motorsport heritage, combining it with today’s state-of-the-art racing technology and components. The Type 66 has been launched in Lotus’ 7 ..read more
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Jenson Button to Debut his Lotus Evija hypercar at ‘The Quail, A Motorsports Gathering’
The Speed Journal » Lotus
by Steve Kemmer
9M ago
F1 World Champion Jenson Button will debut his bespoke Lotus Evija at ‘The Quail, A Motorsports Gathering’ on Friday 18 August. Like all examples of the Evija, Button’s car is completely bespoke and based on the spec which he chose in consultation with the Lotus Design team. The unique colour scheme pays tribute to his 2009 F1 World Championship-winning Brawn GP race car – Arctic White, with Verve Yellow and Carbon Black as accents. The number 22 is prominently displayed on the deployable door mirror housing, a nod to Jenson’s race number during that amazing season. It is also replicated on th ..read more
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History with a Future: the Lotus Evija Fittipaldi
The Speed Journal » Lotus
by Steve Kemmer
1y ago
The world’s most powerful production car – the stunning Lotus Evija hypercar – now delivers even more exclusivity and desirability. Inspired by the past to enhance the future, Lotus has unveiled the Evija Fittipaldi, a tribute to one of the greatest car-and-driver pairings that Formula 1 has ever seen. That driver is, of course, Emerson Fittipaldi, the young Brazilian racer who joined Lotus and became a legend, cementing his place in F1 history in 1972. Behind the wheel of the now-iconic Lotus Type 72 and winning five of that season’s 11 races, Fittipaldi secured the Drivers’ Championship for ..read more
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Lotus Driving Academy Relaunches
The Speed Journal » Lotus
by Steve Kemmer
2y ago
One of the UK’s best-known track experience days, the Lotus Driving Academy (LDA), is relaunching, offering customers the chance to get behind the wheel of the thrilling all-new Lotus Emira. The completely revamped programme is the next exciting project delivered by Lotus Advanced Performance, the bespoke vehicle and experiential division launched earlier this year. LDA sessions start on 22 June and will run on a Thursday, Friday and Saturday three weeks out of every four on the iconic 2.2-mile test track at Hethel, the home of Lotus since 1966. The booking platform is now live at https ..read more
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Lotus Launches Emira GT4 Race Car with Hot Laps at Hethel
The Speed Journal » Lotus
by Steve Kemmer
2y ago
Lotus has unveiled the all-new Emira GT4 race car on the iconic Hethel test track, with a dynamic demonstration of its thrilling performance. At an exclusive event earlier this week VIP guests were treated to passenger laps of the legendary 2.2-mile circuit with Gavan Kershaw, Director of Vehicle Attributes at Lotus and a former British GT Championship winner, at the wheel. Emira GT4 is first new model to be launched by Lotus Advanced Performance The culmination of more than 70 years of innovation on the road and track, the Emira GT4 marks the start of an exciting new era in performance GT rac ..read more
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Lotus Eletre: the World’s First Electric Hyper-SUV
The Speed Journal » Lotus
by Steve Kemmer
2y ago
The ongoing transformation of Lotus to a truly global performance car brand has reached its most significant milestone yet. The all-new and all-electric Lotus Eletre is a striking and progressive Hyper-SUV – the first of a new breed of pure electric SUVs. It takes the core principles and Lotus DNA from more than 70 years of sports car design and engineering, evolving them into a desirable all-new lifestyle car for the next generation of Lotus customers. Lotus Eletre: All-new and all-electric Hyper-SUV from Lotus The company’s famed expertise in the fields of ride and handling, steering and opt ..read more
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Lotus Restarts Hethel Factory Tours After £100 Million Upgrade
The Speed Journal » Lotus
by Steve Kemmer
2y ago
One of the world’s best-known performance car production facilities – Hethel, the home of Lotus since 1966 – is reopening to the public. Factory tours of the iconic Norfolk site were paused in November 2017 as the £100 million redevelopment began. With the Emira, the last petrol-powered car from Lotus, now in production in an all-new, state-of-the-art assembly hall, they will restart. The tour programme has been developed by the experiential team within the recently launched Lotus Advanced Performance division, and will begin on Monday 4 April. The booking platform is live now on www.lotu ..read more
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