3 min read by Mike Austin Are you thinking of opening a retail store? Do you feel that your sales could do better? Competition within the fashion industry has always been fierce, even before the dawn of the digital age. However, today, brick-and-mortar retailers don’t just compete with each other anymore but with the hundreds (if not thousands) of online stores.  It is therefore essential for anyone who wants to thrive within the industry to enter it with a sound strategy in mind. We are going to cover one of those strategies in this article: the retail planogram.   What Is a Retail ..read more

Image: DSCENE 2 min read by Olivia Mitchell There are so many great reasons to create a capsule collection, from the smaller overhead costs to the reduced impact on the environment. The main reason why people create capsule collections is to minimize the number of different pieces in the brand’s collection while also maximizing the number of looks and outfits offered to customers. If you want to start curating your brand’s own capsule collection, read on. These little pearls of wisdom will help you understand exactly what a capsule collection is, and how to jump-start your brand wit ..read more

2 min read by Muneeb Qadar ..read more

2 min read by Michael Deane   Whether you own a brick-and-mortar business or an online store (or both), you need to think about risk management. The retail industry can take severe hits in multiple forms. We’re all aware of the damage retailers have taken during the coronavirus pandemic; they’ve had to find various ways to survive the crisis. Traditional businesses have to be especially alert as consumer tastes  change, and 90% of the youngest generation — Gen Z — strongly prefer shopping online. So here are some of the major risks in this industry that you should account ..read more

Header Photo Luxury London 2 min read by Ryan Gould   You hear it all the time. Companies talk about having a consistent brand. They talk about brand recognition and how it’s going to take them to the top. But what does all this really mean? In this article, we are going to take a look into why branding is important and how you can use it to your advantage with your marketing strategy. But before going any further, let’s define what branding is.   What is Branding?  Branding is the promotion of a specific business or organization through visuals, messaging, customer experi ..read more

2 min read by Jim Hughes   The world of business is full of lessons to learn, and the fashion business can be ruthless. Promoting your work is essential if you are going to grow, but it is not a simple thing to do.  In this guide, we’re looking at both personal and business budgeting tips that can help you to keep your business running healthily whether it is a brand new business or you have been trading for years.  We live in the age of the “solopreneur” and the “gig economy”. Starting a business is more accessible than it ever has been and there are plenty of ways you can cre ..read more

2 min read by Muneeb Qadar   In this competitive business world, offering excellent customer service has become a necessity for retail brands to stay ahead of the curve. If truth be told, customer satisfaction is one of the major factors that contribute to your retail business success. Therefore, retail brands are advised to put their best efforts into creating a great shopping experience to keep their customers loyal and satisfied. When your customers are satisfied with the products you are offering, they will definitely want to come back for more and gradually become your brand ambassa ..read more

2 min read by Charlie Svensson   Technology has made it easier for customers to make fashion purchases from wherever they are. Email marketing enables brands to present their styles into the inboxes and minds of their customers, leading to an increase in return on their investments. Gone are the days when massive ROI through email marketing was preserved for big players. Email marketing is a cost-effective way for small businesses to reach their customers. An effective strategy for your small fashion business includes personalized, triggered, and automated campaigns.    Co ..read more

2 min read by Alissa Zucker   Pleasing customers means we’ve benefited the customer by providing a positive shopping experience and a product that meets their needs. Pleasing customers also means the retailer benefits by gaining repeat customers and experiencing multiple-sale transactions. Retailers can make customers happy using a myriad of tactics, but if you want to skyrocket sales and stand out from your competition, consider these ten ways to please a customer:    Welcome Customers with a Warm Greeting All it takes is 30 seconds to make or break a sale ..read more

All Images: courtesy of Harrods 2 min read by Samantha Theron   It’s no secret that retail world wide has gone through a dramatic transition over the last year. With most countries still facing challenges, who will continue to thrive? For the countries that have somewhat ‘bounced back’, there is no doubt physical retail is not dead, with shoppers returning to stores eager to get back to some sense of normality and human connection. But just who will continue to stand the test of time? With so many big brands making big changes to how they deliver CX - and jacking up the online game - it ..read more