If you’re a Snowflake customer using ServiceNow’s popular SaaS application to manage your digital workloads, data integration is about to get a lot easier — and less costly.  Snowflake has announced the general availability of the Snowflake Connector for ServiceNow, available on Snowflake Marketplace. The connector provides immediate access to up-to-date ServiceNow data without the need to manually integrate against API endpoints. With just a few clicks, you can get ServiceNow data directly in your Snowflake account and combine it with other data sources, including ERP, HR and CRM systems ..read more

Magnite stands as the largest independent sell-side advertising platform, providing an essential bridge between publishers and advertisers. At its core, Magnite streamlines the advertising process, facilitating the buying and selling of advertising space across various channels, including connected TV (CTV), mobile, and desktop environments. By leveraging advanced technology and data analytics, Magnite offers a comprehensive suite of tools and services designed to maximize ad revenue for publishers while helping them effectively reach their target audiences. A strategic acquisition and the nee ..read more

Legacy security information and event management (SIEM) solutions, like Splunk, are powerful tools for managing and analyzing machine-generated data. They have become indispensable for organizations worldwide, particularly for security teams. But as much as security operation center (SOC) analysts have come to rely on solutions like Splunk, there is one complaint that comes up for some: Costs can quickly add up.  The issue centers around their volume-based pricing model. This model can force security teams to make difficult decisions on what data to ingest. There are a number of online th ..read more

In today’s data-driven world, developer productivity is essential for organizations to build effective and reliable products, accelerate time to value, and fuel ongoing innovation. To deliver on these goals, developers must have the ability to manipulate and analyze information efficiently.  Yet while SQL applications have long served as the gateway to access and manage data, Python has become the language of choice for most data teams, creating a disconnect. Recognizing this shift, Snowflake is taking a Python-first approach to bridge the gap and help users leverage the power of both wor ..read more

Marketers everywhere are anxious about what fortune the cookieless future holds — but I think we should embrace what will be a refreshing change.  The fear is that we will have to reinvent how we target and have an even harder time measuring engagement. Neither is true if we use the deprecation of third-party cookies and subsequent shift to first-party data as a positive forcing factor. The urgency around generative AI demands focus on first-party data anyway, and regulatory environments are tightening — GDPR violations alone cost companies nearly 2.1 billion euros in 2023, a record high ..read more

Today Snowflake is launching and open-sourcing with an Apache 2.0 license the Snowflake Arctic embed family of models. Based on the Massive Text Embedding Benchmark (MTEB) Retrieval Leaderboard, the largest Arctic embed model with only 334 million parameters is the only one to surpass average retrieval performance of 55.9, a feat only less practical to deploy models with over 1 billion parameters are able to achieve. The family of five models are available on Hugging Face for immediate use and in Snowflake Cortex embed function (in private preview), available soon. The models, which deliver le ..read more

Data is the lifeblood of modern businesses, but unlocking its true insights often requires complex SQL queries. These queries can be time-consuming to write and challenging to maintain. At Snowflake, we believe in making the power of data accessible to all. That’s why we prioritize simplicity, governance and quality in everything we build – including our AI-powered tools. We’re thrilled to announce the public preview of Snowflake Copilot, a new solution on the bleeding edge of text-to-SQL that simplifies data analysis while maintaining robust governance. Get ready to see Copilot in action at t ..read more

As Snowflake continues to expand our commitment to compliance, we are pleased to announce that we have successfully completed both C5 and TISAX attestations in Germany.  Cloud Computing Compliance Controls Catalog (C5) C5 is an audited standard establishing baselines for cloud security. It was initially created for government agencies and organizations that work with the government to ensure security baselines are met by their cloud service providers (CSPs). The private sector has also adopted this framework for evaluation of the security of their CSPs. For federal government authorities ..read more

One of our key objectives at Snowflake is to help enterprises fully unlock the value of their data, and an important aspect of that is making data both accessible and actionable to as many people as possible, regardless of their role or technical skill set. We’re announcing a new investment today that will transform how teams across the business work with data in the future.  Snowflake Ventures is investing in Coda to empower business users to turn data into action. Coda provides an innovative, all-in-one productivity platform that combines the functionality of docs, spreadsheets, and app ..read more

Like many companies, Snowflake uses Outreach as a sales execution platform to help our sales teams improve prospecting efforts and efficiently follow up on leads. For Snowflake sales reps, Outreach is the central repository for almost all inbound and outbound communications with current and potential customers. For the sales development representative (SDR) leadership team, it’s an immensely valuable source of insights for sales enablement and automation. Outreach data, available via Snowflake Marketplace, contains a huge amount of useful information including lead scoring, topics that are res ..read more