10 Things to Focus on for your SEO in 2024
Enterprise Online Marketing Solutions
by Andy Poulton
2M ago
One thing that you can be sure of, when it comes to the world of SEO, is that 2024 will be different to 2023 and 2023 was different to 2022. And that’s just down to the way that Google, Bing, Yahoo etc work. They are all looking at the ways we use Search Engines and changing things up to make sure that they deliver the websites we are looking for. So, without further ado, here are the Top 10 things you should be paying attention to to give your SEO a boost in 2024. Understand Core Web Vitals: Google’s Core Web Vitals are a set of metrics that measure the user experience of a website. These m ..read more
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IPhone owners don’t fall for this
Enterprise Online Marketing Solutions
by Andy Poulton
4M ago
One day 2 weeks ago a group of friends was enjoying a night out in the West End. They were looking forward to a quality meal and a Saturday night show – but it didn’t quite go according to plan. Whilst waiting on a tube platform one of the friend’s wives had her pockets picked and her iPhone was stolen. Using her husband’s phone they registered the phone as stolen with Apple and continued on to the show. Thankfully they were able to put the theft behind them and have a great night in London. Later that night a message pinged on her partner’s phone from “Apple”. “You’re iPhone 12 Pro was found ..read more
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Password Deja Vu, Here we go again
Enterprise Online Marketing Solutions
by Andy Poulton
4M ago
I’ve been writing, OK moaning, almost annually about the stupidity of some people, feelings that are based on nothing more than their choice of passwords. Every year, I hope things will get better. And every year they never seem to. More and more people are falling victim to Cyber Crime. What happens is that major data centres are hacked and the hackers release details of the accounts they have acquired. Then a security company, such as NordPass in this instance, comes along and grabs all the data and simply finds which are the most popular, least popular and weakest passwords. Then they publ ..read more
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The Day I was Phished
Enterprise Online Marketing Solutions
by Andy Poulton
5M ago
The day I fell for a Phishing Email Andy Poulton here, your Chief SEO officer and the person who frequently writes about the need to be aware of scams arriving by email and the need to keep your passwords complex and not duplicated. Well, guess what? I just fell for a Phishing email. And it serves to indicate that you can’t let your guard down for a single minute – because that’s what I did. Background to the scam I have a couple of domain names of my own and a number of clients who’s websites and domain names are hosted by One.com. I knew 2 domains were up for renewable in October 2023, I’d h ..read more
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10 Golden Rules of Website Design
Enterprise Online Marketing Solutions
by Andy Poulton
8M ago
Key question – Who is your website for? If you answered that it’s for your customers then go to the top of the class because all too frequently I work with websites that either have little or no focus or are simply flights of fancy for the chief executives or business owners. The key to having a successful website is understanding what it is that your customers need to enable them to open communications, leading (hopefully) to business transactions. I built my first commercial website in 1995 and have watched website design develop and evolve, with new technologies, user behaviours, and desig ..read more
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The Importance of Cybersecurity for Small and Medium-sized Enterprises (SMEs)
Enterprise Online Marketing Solutions
by Andy Poulton
9M ago
In today’s interconnected digital world, Solopreneurs, sole traders, small and medium-sized enterprises (SMEs) face an increasing number of cyber threats that can have severe consequences for their operations, reputation, and financial stability. Cybersecurity has become a critical aspect of business management for all businesses as they are often targeted by cybercriminals seeking to exploit their vulnerabilities. Vulnerabilities that are easier for the cybercriminals to take advantage of than in larger companies that have dedicated cyber security teams. This article explores the i ..read more
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10 Essential Web Analytics Terms You Need to Know
Enterprise Online Marketing Solutions
by Andy Poulton
9M ago
Web analytics is the process of collecting, analysing, and interpreting data about website usage. Understanding the data will help you understand how visitors are using your website, and this is information that you can feed back into the design of your website. To make the most of your website’s data it’s important to understand key terms like bounce rate, conversion rate, and sessions. Google Analytics is the most used by SMEs. Google Analytics 3 provides a lot of information about the way visitors use, interact with and move through a website. However, GA3 is highly reliant on tracking coo ..read more
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Web Safe Fonts
Enterprise Online Marketing Solutions
by Andy Poulton
1y ago
Web Safe Fonts – What are they and do you need them? What are Web Safe Fonts? Do you need Web Safe Fonts? What Impact will they have on my website? Every single internet connected device has, pre-installed, a number of fonts. These are instantly available to web browsers. Which Fonts are Web Safe? Comic Sans Courier New Georgia Times New Roman Verdana Trebuchet MSPalatino Tahoma Arial These are a mix of “Serif” fonts (those with little “tails” such as Times New Roman and “San Serif” fonts – which don’t have any fancy frills. Times New Roman is a Serif font, and was designed to look good, on ..read more
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Using Twitter Lists to Save Time
Enterprise Online Marketing Solutions
by Andy Poulton
1y ago
Twitter’s great, isn’t it? Really good for keeping in touch with your Followers, for keeping up with the latest news, raising awareness of your business, demonstrating that you know your stuff and acting as the starting point for conversations that could lead to business. But if you’re following more than 100 people it can become quite a challenge to find Tweets from people that are of particular interest due to the speed your Twitter news-feed fills up with new Tweets. But there is a solution that makes things so much easier – and it’s called Twitter Lists What is a Twitter List Simply put, T ..read more
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Does your Website need a Winter Website Workout
Enterprise Online Marketing Solutions
by Andy Poulton
1y ago
It’s the new year. Did you make any New Year’s Resolutions? Was one of them to go to the gym to get fitter and lose that Christmas podge? Well, your website is not dissimilar. Over the years that you’ve had it, it’s hopefully been updated, edited, had new content added and irrelevant content removed. But is it still contiguous? When was the last time you went through it, Page by page Link by Link to make sure everything is still working Word by Word to ensure all your words still send the right message Image by image to make sure your pictures are fresh, relevant and up to date. To check tha ..read more
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