Flack's Revenge
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Based in New York City, Bob Geller is president of Fusion PR. He is a veteran of tech sales, marketing, and PR and has developed best practices for working social media and content marketing into the PR mix. Bob has been covered in publications such as PR Week, PR News, and Bulldog Reporter. and writes and speaks frequently on social media, content marketing, and PR.
Flack's Revenge
1w ago
Have you ever considered launching a CEO or executive podcast but don’t know where to start?
It’s really not that hard, doesn’t have to cost much – and you can earn real ROI without having to build a vast audience, according to our guest Saul Marquez, CEO and founder of Outcomes Rocket. He says:
Downloads are vanity, creating and nurturing relationships is sanity.
Saul Marquez, Outcomes Rocket
Saul breaks down the process in this episode, and, judging by the success of his digital marketing firm and its namesake podcast that Saul also hosts, the formula really works.
We had a great ..read more
Flack's Revenge
2w ago
I have been mucking around with ChatGPT and other similar solutions.
In reviewing others’ experiences, I have seen that many talk about which prompts work best for certain kinds of inquiries.
This seems kind of funny, that we all need to become AI whisperers now. We need to carefully construct our requests to get the right results. Isn’t the tech supposed to be smart, and working for us?
Then, I thought: hey, wait a second! What if we reverse roles? Perhaps the AI can give me the prompts I need to get the results and information IRL from real people? Then, the AI could truly work for me, and ..read more
Flack's Revenge
3M ago
The PR, Done and Doner podcast panel had fun watching and discussing famous video interview flameouts of 2023.
It was a wild ride, and nice follow-up to my post about one-hit blunders, i.e. high profile figures who were felled by a single bad story last year.
We discussed what went wrong, what went right, and offered tips, through the lens of long time PR pros. Participants included my Fusion PR colleagues Jordan Chanofsky, Olga Shmuklyer and Mark Prindle.
(Not that we like to dwell on the negative, but it can be instructive to watch and learn from these, a ..read more
Flack's Revenge
3M ago
Some say there’s no such thing as bad publicity. The very idea seems harmless enough, right? After all, the only thing worse than being talked about is not being talked about.
But most people I know who work in PR vehemently disagree with thoughts like these. Would anyone who’s been canceled say that all exposure is good?
To illustrate, I thought I’d share a few examples of some high profile figures who suffered career-limiting consequences after just one bad story in 2023.
Rehabilitate a Royal Image? No Sweat!
Celebrity: Prince Andrew
Situation: The Prince had been caught up In th ..read more
Flack's Revenge
7M ago
I enjoyed chatting with Eric Yaverbaum for our podcast recently. If you don’t know the name, you probably should – especially if you run in NYC PR circles. He is CEO of Ericho Communications and author of Public Relations for Dummies and Leadership Secrets of the World’s Most Successful CEOs.
Eric used the latest influencer scandals (e.g., with Twitch star Kai Cenat and YouTuber Mr. Beast) as a lens to view the state and future of crisis management. He spoke at length about crisis strategy with newer social platforms such as TikTok and Twitch, and impications for crisis comms ..read more
Flack's Revenge
8M ago
Things are a bit slow due to the summer schedule but please stay tuned ..read more
Flack's Revenge
8M ago
Personal branding; some love it and some dismiss it as an exercise in narcissism and self promotion.
But promoting personalities vs. company brands is a key part of PR. Whether you are old, young, building your own profile, or your CEO’s, it is key to understand why personal branding is important and how it works.
We discussed this at length in a Defining PR roundtable I participated in (see my blog wrap). And in the last PR, Done & Doner episode, guest Stacey Ross Cohen dug deep into the topic.
She is an old friend – we have known each other since third grade, and coincidenta ..read more
Flack's Revenge
9M ago
I enjoyed participating in the Defining PR roundtable on Twitter Spaces recently, which was organized and led by Stephen Karaolis, founder of Pear The Agency and AI startup PR Labs (more on this below).
It was a great panel and very lively conversation about the changes rocking the industry, and the growing role of AI. The roundtable included others in tech and B2B PR (my kind of people!) representing agency and client-side views.
This was my first time on Spaces (it took me a while to figure out how to just raise my hand). Although it was sometimes hard to get a word in, all had the chance ..read more
Flack's Revenge
11M ago
I’ve had many conversations about the PR and website traffic connection.
They often sound something like this.
“We had a great PR campaign! Where’s all our site traffic?!!”
This inevitably leads to questions and recriminations:
Why?
Something is not working
Our PR is broken
We need to switch agencies or strategies
Understanding the PR and SEO Connection
It is a valid question: does great PR move the needle on your website traffic?
It certainly can and should, based on a number factors – including the time window evaluated, the services delivered (PR can span a lot these days), and of ..read more
Flack's Revenge
11M ago
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Lorem Ipsum is simply dum ..read more