In the ever-evolving landscape of social media, platforms continuously tweak features to enhance user experience and stay relevant. Recently, several major updates have captured the attention of users and marketers alike – check them out below. Instagram’s hashtag search changes One of the leading platforms for visual storytelling has revamped its hashtag search functionality. Previously, tapping on a hashtag would lead users to a specific of ‘Top Posts’ feed. Now, the platform directs users to broader search results, encompassing profiles and content beyond the popular posts. This change aims ..read more

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods. Specific detailed targeting Across all social media advertising you have a way to directly reach your target audience. This is done through you, the advertiser, building the audience to reach with the ads, which gives you a guarantee that your ad is going to be in front of who you want it to b ..read more

Sharing the latest social media updates you don’t want to miss – here’s what’s new. Instagram’s creator marketplace comes to the UK Instagram is expanding its Creator Marketplace – a platform that’s designed to facilitate connections and collaborations between brands and creators. Instagram has opened this up to eight new markets including the UK! The aim of the Creative Marketplace is to simplify the process of finding relevant creators for various types of collaborations. Brands can join the Creator Marketplace through Meta Business Suite and creators can get involved through the Instagram a ..read more

Social media analysis and trend identification is an important aspect to any social media strategy. The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently. Data collection and processing Like any other business strategy, social media marketing is most effective when your objectives are based on real data. The analytics we can gather from social media platforms can affect the overall success of a social strategy and help businesses make the most out of the time and resour ..read more

Heading into another month of more social media updates that advertisers need to be aware of to achieve the best results. Here’s all the latest you need to know. Meta holds roundtable to discuss the implementation of AI tools Following the Advantage+ takeover of Meta’s Ads Manger, it has released some information on the usage of these tools. Looking at the key points of this roundtable, the AI generated content is showing promising results in driving better ad performance with 40% of the content people see on Instagram coming from AI recommendations Boosting posts on an iPhone may come with an ..read more

In the fast-changing digital space that is social media, staying informed about the latest trends and changes is crucial for businesses and creators. Find out the latest updates that could impact your strategy below. Facebook Messenger Encryption A new addition to Facebook messenger is default end-to-end encryption for personal messages and calls. Messenger previously allowed users to manually turn this on, however, this option will now be the default. This change adds an extra layer of security to keep private conversations secure and ensure users feel at ease, knowing that their personal mes ..read more

Working with micro-influencers is a great way to ensure you are targeting and engaging your desired audience due to their small but engaged and relevant followers. However, working with micro-influencers does come with its own set of challenges. From finding the right people, to ensuring they are on track with deadlines – here’s some top tips for working with micro influencers. Finding the right people It can be a little overwhelming when you need to source multiple micro-influencer options – especially when you have a clear target audience that you might not resonate with, as most of us only ..read more

Looking for the latest social media updates? You’ve come to the right place. Check out the changes that will impact your Q1 strategy below. Instagram’s engagement driving caption polls Instagram has rolled out an exciting change, introducing interactive polls within captions which were previously exclusive to Instagram Stories. This shift expands the spectrum of engagement metrics available on the main feed. For marketers, this means a new avenue to interact with audiences, gather feedback, and boost engagement directly in posts! Implementing these polls can also foster a deeper connection wit ..read more

You did it. You survived January. While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. It’s the first campaign round up of 2024 – and here’s what we’ve loved so far. The Louis Vuitton Sandwich Bag Just when you thought there was nothing left to gentrify, Louis Vuitton release its latest bag – a ‘Sandwich Bag’. Designed by Pharrell Williams and costing a huge £2,800 (yes, two thousand eight hundred Great British pounds), the bag is a luxurious take on the every day sandwich bag. It’s made from cowhide leather and shaped to ..read more

Gone are the days of mindless scrolling and generic content feeds. Artificial Intelligence (AI) is completely transforming how we consume media. With the social media landscape undergoing a fascinating transformation, we’re seeing the changes happen in real time. There’s been a complete shift in how we experience content online, from eerily accurate content recommendations to chatbots that answer your questions in real-time, AI is weaving its magic, reshaping the way we interact, consume information, and even create content. AI Content Recommendations Thanks to the power of AI algorithms, our ..read more