Remember, followers can be bought. And while influencers have status and reach, an advocate has cultivated an engaged community. The post How Brands Win: Influencers Are Out. Advocates Are In. appeared first on PRNEWS ..read more

It seems we’ve been at the precipice of a cannabis tipping point for years and we’ve finally hit it from a legal and access perspective. But how is media coverage being impacted? The post Navigating Cannabis PR With Fluctuating Legislation appeared first on PRNEWS ..read more

The blurring of lines between marketing and communications functions continues to be a top industry trend for 2024. To provide insight into how that plays out inside one of the world’s most well-known brands, PRNEWS spoke to Mastercard's Chief Marketing and Communications Officer, Raja Rajamannar, on how the disciplines overlap, integrate and collaborate. The post Mastercard Chief Marketing and Comms Officer on Integrating Communications appeared first on PRNEWS ..read more

PRNEWS welcomed Curtis Sparrer, Principal and Co-Founder at Bospar for a conversation regarding Earth Day and corporate values. The post [VIDEO] PRNEWS Live Discusses Earth Day Hypocrisy and Return-to-Office Policies appeared first on PRNEWS ..read more

There’s been an explosion of AI tools in the market, making it harder for new solutions to break from the pack and get meaningful attention. So in this environment, it’s not as simple as having great technology. You need to build an ecosystem of content and earned media around your product to boost awareness. Our author offers up five steps to get your AI offering noticed.  The post Attention CCOs: Here are 5 Smart Steps to Promoting Your AI Product appeared first on PRNEWS ..read more

Many of this year’s IPR sessions discussed timely concerns for 2024 including public affairs, trust in business and government, owning your narrative in an election year and the role of communicators in the election process. The post IPR Conference Showcases Data to Improve Communication Strategies appeared first on PRNEWS ..read more

This week’s PR Roundup features new Earth Day research in regards to remote work and corporate perceptions, the launch of PRSA’s Tackling Misinformation guidebook, and Dove’s pledge against AI advertising. The post PR Roundup: Earth Day Behaviors, PRSA Tackles Misinformation, Dove Says No to AI Ads appeared first on PRNEWS ..read more

As the industry grapples with identifying and communicating the most effective metrics for demonstrating PR’s impact—which is increasingly tied to driving business outcomes—PR measurement remains in a state of flux. PRNEWS spoke with Carolina Calkins, Principal at Intelligent Relations, to discuss earned media metrics and the influence of AI on measurement. The post Demonstrating PR Impact Through Earned Media Metrics appeared first on PRNEWS ..read more

Many of the comments prompted by Pilnick’s interview cast Kellogg’s in the role of a greedy corporation that was out of touch with consumer needs. The post Crisis at Kellogg’s: CEO Offers ‘Cereal for Dinner’ Economic Advice appeared first on PRNEWS ..read more

With the countdown to the 2026 FIFA World Cup in North America underway, opportunities for brands to tap into the vibrant culture of fútbol, particularly among U.S. Hispanics, are growing. But before marketers dive in, understanding the nuances of the U.S. Hispanic audience's relationship with the sport is crucial to crafting authentic communication strategies. The post How Marketers Can Tap Into Fútbol Fandom Ahead of the 2026 FIFA World Cup appeared first on PRNEWS ..read more