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With an ROI of $36 for every $1 spent, email marketing’s benefits are clear. Despite this, less than a quarter of marketers would say their email marketing strategy was “very successful.” The problem is that email marketing can feel hit and miss if you’re unsure which campaigns drive engagement. A/B testing is the key to […] The post A/B Testing Checklist: Optimize Your Email Campaign Performance in 5 Easy Steps appeared first on DuoCircle ..read more

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