12 Content Curation Tools for Every Creator and Marketer
Buffer Blog
by Tamilore Oladipo
5h ago
What’s a struggle that marketers and creators have in common? Finding new and engaging social media content to post. And let's face it, creating every piece of content from scratch isn’t always doable, especially when you’re short on time and budget. Even if you had an all-seeing eye, easy access to a ton of great content exactly when you need it just isn’t the reality for most people. That’s where content curation tools come in. They help you keep a steady stream of high-quality content flowing without the constant scramble.  In this article, we’ll explore some of the best content curat ..read more
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Why I Started Charging More for After-Hours Work — and How It's Improved My Business
Buffer Blog
by Katie Test Davis
3d ago
Anyone who has worked in client services knows there’s often an expectation to be available for your clients at any hour of the day, no questions asked. Having spent many years in PR and communications, I once internalized this norm. I thought that serving clients effectively required being hyper-responsive and available at all times, even if I was over capacity and not doing my best work. So, when I set out to start my own PR firm that exclusively serves child- and family-focused organizations, I knew I didn’t want that life for my team, my clients, or myself. I wanted to be able to care for ..read more
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How to Encourage Social Proof on Instagram: Tactics that Work Best for Small Businesses
Buffer Blog
by Val Razo
5d ago
With over ten years of social media expertise, freelance social media consultant Val Razo often hears from small businesses that they lack social proof. In this article, Val explains the importance of social proof and shares tips on how small businesses can encourage social proof on Instagram. At the beginning of my social media marketing career, when I worked in a digital marketing agency and we helped global supplier of cat and dog food Royal Canin establish and maintain an Instagram presence, my team lead asked me to seek customer reviews people wrote about Royal Canin and repurpose them f ..read more
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Instagram Reels Length: How Long Can Reels Be?
Buffer Blog
by Tamilore Oladipo
1w ago
If you’re not an experienced content creator, it might be difficult to determine the best length for Instagram Reels to get the best results. And knowing the ideal number isn’t everything – your metrics might tell you something entirely different. In this article, we explore everything you need to know about the ideal length of Instagram Reels and other Instagram content – according to the team themselves. How long can Instagram Reels be? Like TikTok, Instagram allows uploads of longer videos, as IG Reels can be anywhere from 15 seconds to 15 minutes in length. However, unlike TikTok, Instagr ..read more
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How to Use Threads: A Guide to Getting Started and Building a Following
Buffer Blog
by Kirsti Lang
1w ago
With its constant improvement and regular addition of new features, Instagram’s companion app, Threads, is speedily, steadily growing its user base.  In April 2024, almost a year on from its rocketship release, Facebook CEO Mark Zuckerberg shared that the Meta-owned platform now has more than 150 million active users. That’s pretty impressive, but perhaps what’s especially notable is that the social media platform now has more active users in the U.S. daily than Twitter/X and Business Insider reports.  Despite the many Twitter alternatives out there, it’s Threads that seems to ..read more
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The Exact Strategy I Used to Gain 70,000 Followers on Instagram and Facebook From Scratch — and Turn Them Into Sales
Buffer Blog
by Lucy Vincent
1w ago
There are plenty of ways to grow a strong social following, but many small business owners rely on good content and luck, overlooking approaches that could help them reach larger audiences more quickly.  By integrating other marketing tactics, specifically paid advertising, SEO (search engine optimization), and community building, into my social media strategy, I was able to grow my audience on Facebook and Instagram to 70,000. And, by thoughtfully nurturing those followers with valuable content and a human touch, I’ve been able to turn these social platforms into a strong sales channel ..read more
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The 12+ Best Instagram Editing Apps for Creators in 2024
Buffer Blog
by Tamilore Oladipo
2w ago
Have you ever been scrolling on Instagram and seen a post that looked so good it could be displayed in a gallery? That’s a slight exaggeration, but a specific genre of post probably came to mind with that statement. There are many elements to creating great Instagram posts, and editing is at the top of the list. With the development of visual social media has come an equal development in the apps that support visual content creation. You can now find an app for every stage of the editing process, but that can be as overwhelming as it is helpful. So, in this list, we’ve identified the top 12 b ..read more
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Trending Reels on Instagram: How to Find Them + 9 of the Best From 2024
Buffer Blog
by Kirsti Lang
2w ago
It’s no secret that Instagram Reels might be your golden ticket to building a following on the platform.  “The most effective way to grow on Instagram is to consistently create engaging reels, as reels are the best way to reach new audiences,” Instagram Creator Partnerships at Meta Carly Lynn said in a video shared by the social platform’s Creator account. It doesn’t get much clearer than that — and Buffer data supports this.  After analyzing more than 5 million Instagram posts sent through Buffer, our data scientists pinpointed reels as the best type of content to post on Instagram ..read more
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My New Business Hit $1 Million in Sales in One Year: Here’s My Playbook
Buffer Blog
by Adelaida Diaz-Roa
2w ago
If you were to ask me about my superpower, I’d say I’m really good at making money fast.  I’m a serial entrepreneur who started my first company when I was 17. I’ve had five ventures and two exits. Until this point, my life strategy has been to build a business, make the money I need, take a sabbatical, and believe that when I run out of money, I’ll be able to spin up another company to make some more. I know it’s not the most financially responsible way of life, but it’s taught me a lot about how to bootstrap a revenue-driving venture quickly.  Ten months ago, I launched my sixth c ..read more
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How to Add Captions on TikTok Videos
Buffer Blog
by Tamilore Oladipo
2w ago
Adding captions to your TikTok videos is essential for boosting engagement, accessibility, and viewer comprehension. Whether you're new to content creation or a seasoned TikTok creator, video captions can enhance your video content and improve your reach on the platform. It’s okay if you haven’t been adding them – there’s no better time to learn than right now. So, in this article, we will guide you through the step-by-step process of adding captions to your next TikTok post. What are TikTok captions? TikTok captions refer to the text overlay or subtitles that appear on videos. These captions ..read more
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