In this article, you'll learn everything you need to know about starting a LinkedIn newsletter ..read more

You’re spinning multiple plates at once as a social media marketer. Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms. Whew. It takes some elbow grease to keep the wheels spinning. But what if you don’t have to do all that every single day? What if you could automate the mundane, repetitive tasks and focus on your core jobs that actually move the needle toward your return-on-investment ..read more

Bluesky is quickly becoming a hot topic among social media enthusiasts, attracting users curious about its decentralized approach. Now, if you're here, you’re probably wondering what makes Bluesky special and how you can get started. However, with any new social network, especially one as innovative as Bluesky, knowing where to start can be a bit overwhelming. That’s where this guide comes in. Whether you’re new to Bluesky or looking to enhance your experience, I’ve got you covered. We’ll explore what Bluesky is, why it’s worth your time, and how to set up your account. Plus, you’ll get some ..read more

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms. And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press. It was less expensive than we’d have expected ($125 on the platform we went with). It was a cost that felt ..read more

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook. With over 3 billion monthly active users, it's little wonder that Facebook is the most popular social media platform for running ads. But the Facebook algorithm is a tough nut to crack, especially if you're just starting out — whether you're a small business owner, a creator, or a social media manager — so the smart way to build your target audience is to reach them with Facebook's advertising.  So, when it comes to social media strategy ..read more

One of the best aspects of social media is being able to share something with your followers, but other social media platforms make reposting a bit easier. On Twitter/X, you can retweet. On Facebook, there’s the option to share a post. And on Instagram, you can repost, which is essentially a way to share a picture from another Instagram user with your followers. Though reposting isn’t an official feature of Instagram’s apps or website, it’s something that many brands and users have been doing for a while now. And it’s a tactic that has delivered great success, too. Here at Buffer, reposting ..read more

Creating a strong presence on Meta's Threads can seem daunting, but these creators make it look easy. In this article, I share some of my favorite creators on Threads as well as the elements of their content that, in my opinion, make it engaging and effective.  From tech journalists to social media strategists, these creators have mastered connecting with their audience, providing value, and fostering vibrant communities. So, whether you’re just starting out or looking to refine your strategy, these creators will help you elevate your Threads game and grow your presence on the platform ..read more

Meta has a track record of creating winning social media platforms that improve how brands can connect with their audiences, and Threads is no exception. Since its launch, Threads has quickly gained traction among major brands, offering a fresh way to connect with followers in an increasingly crowded digital landscape. Some brands have already started seeing impressive reach through the platform, and in this article, we identify which ones are effectively using Threads to engage their audiences. Why should brands use Threads? Threads was launched in mid-2023 as Meta's answer to the growing de ..read more

Move over YouTube Studio: there’s another video creator platform in town. TikTok has launched a brand-new companion app, TikTok Studio — and it comes with some handy dandy new features. TikTok Studio is an overhauled version of ‘Creator tools’ within the TikTok app and the Creator Center web app, and bears a striking resemblance to YouTube Studio.  Think of it as a creator control room — like a backstage area where you can edit content, monitor post-performance, check in on monetization, and more. Before you ask, yes — you can do a lot of this within TikTok itself. But there ar ..read more

My purpose as a business owner is to help other small businesses scale in simple and sustainable ways. So, when there is a new technology that I think can help entrepreneurs get more done in less time, reduce their expenses, and increase their profitability, I am 100 percent for it. I see AI as being one of those technologies that can dramatically help businesses streamline and scale. But I’m also a big believer in avoiding shiny object syndrome and not jumping on every new trend simply because it’s there. There’s so much hype around AI, and it’s causing many business owners to misuse it in w ..read more