The 95:5 rule (backed by research by Linkedin and the Ehrenberg-Bass Institute) where only 5% of B2B buyers are actively in-market at any given time—is worth consideration when setting any business' Go-to-Market (GTM) strategies-- especially when considering sales development campaigns. This isn't a rigid law; it's a guiding principle. It's also worth sub-dividing by type of market your business is in.  ..read more

Standing out in a $232 Bn SaaS market is tough. The industry has several players trying to stay ahead of the evolving trends, stay competitive, and grab a share of the market ..read more

At CIENCE, we're thrilled to share some exciting news: We've been honored by Gartner and the UpCity 2024 Excellence Award ..read more

When you’re representing a brand, you need a sales process you can rely on to close deals ..read more

CIENCE GO Data Upgrades Deliver Enhanced Accuracy and Reach ..read more

Top-of-the-funnel prospecting is hard. Probabilities within sales development are low, regardless of industry -- there is no Sequence that generates 100% engagement rates. SDRs get silence (no response) as the most common steady state. Even among responses, most are objections (prospect disposition ratios ..read more

Hey there, sales and marketing leaders! Let's be real here in Q1, 2024: how many times (lately) have you felt like your lead generation efforts are just spinning your wheels? Diminishing returns and declining SDR effectiveness are real -- some are even questioning the role itself (Is it dead?).  ..read more

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If you've ever wondered how some sales emails get opened (and responded to!) instantly while others languish in the inbox, you're not alone. Email marketing, now more than ever, is a vital part of a comprehensive business strategy. With over 306 billion emails sent and received daily, standing out in a crowded inbox is a significant challenge for marketers and salespeople alike. Email marketing has become more sophisticated, which ironically can hurt your chances of engagement according to the experts who’ve joined us and delivered insights on The Enterprise Sales Development Podcast, where ..read more