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This content is password protected. To view it please enter your password below: Password: The post Protected: A Marketer’s journey from Inbound to Outbound appeared first on Shortlist Marketing ..read more

As well as great people, modern lead generation relies heavily on the right technology and tools. Building a sales model that works is challenging, but finding the right technology can arm your sales and marketing teams with the tools they need to understand, engage, and convert only the best quality leads for your business. As a lead generation agency, we’ve experimented with almost every bit of sales and marketing tech out there. These are the best lead generation tools we’ve found so far.   HubSpot The swiss-army knife of lead generation. HubSpot’s CRM platform has all the tools and in ..read more

Towards the end of last year, we asked ourselves “How do I generate leads now?” and thought it was time for an updated post to tackle the ever-changing market. After all, things are moving so quickly for all businesses right now, and we as sales and marketing folks need to keep up. As the country moves out of lockdown and into the more sociable light, there are lots of new questions we should be asking ourselves to make sure our efforts are focused on where they’re going to be the most effective. Here are a few we’ve recently been asking ourselves and encouraging our clients to think about, to ..read more

Why are inbound leads so important to follow up?  Imagine being able to get involved in a buyer’s decision-making process from the get-go. And I mean the moment they recognise there’s a problem they need to solve.   For example, if I’ve got a problem within my work, the first thing I do is research on the internet to see if there are any tips, tools or advice out there that can help me solve that problem.   Inbound is a sales and marketing business methodology that attracts and engages customers by creating valuable, he ..read more

As a business that deals with a lot of B2B data, we still get asked a lot of GDPR-related questions — questions that you may have niggling away at you, too. We’ve written this blog to answer some of the most common B2B GDPR questions we still get asked today. Please note that though we’re a marketing company that deals with b2b data, we’re not lawyers. If you’re affected by the GDPR, we strongly recommend that someone in your organisation reads it and that you consult a lawyer to ensure you are GDPR compliant.   What is GDPR? First of all, if you’re a new business that hasn’t had to think ..read more

The Inbound sales methodology of Attract, Convert, Close and Delight is a brilliant methodology to help you keep those best-fit customers coming to your business for help. But it is missing something key in its titular phases – because if you’re just targeting businesses without understanding who they are, what drives them and where your market is currently, you could be concentrating your efforts in the wrong place. Fully understanding your ideal target audience is the most important part of any marketing activity and stops you from missing out on your best-fit customers. Sometimes the smalle ..read more

2020 and 2021 have taught businesses that we need to be exceptionally efficient, flexible, and responsive in times of extreme change. Outsourcing your lead generation to an external agency can benefit your business in lots of ways, but it can be especially handy right now. Here are just a few key points to consider when you’re weighing up the options between in-house and external lead generation. 1. Gain insights from multiple talented subject matter experts An internal salesperson may be exceptionally great at closing deals, but may not have the time to seek new opportunities or nurture leads ..read more

Inbound marketing wouldn’t be possible without relevant, engaging content to attract and help your audience with. Yet content creation it’s rarely given the time and dedication that it needs – mainly because companies are busy running the day-to-day business and don’t have time to sit down and think about content, let alone actually create it. But here’s why content is so important for your pipeline and if you don’t have the time to do it yourself, it’s worth investing in outsourcing it. 1. Google likes quality content. Google aims to provide its users with the search experiences that deliver ..read more

It’s that time of year! We’ve done a little bit of digging to see what the sales and marketing grapevine is saying, so let’s take a look at some possible upcoming trends for 2021. Chat and chatbots Chat boxes cater to the new on-demand mindset of customers, especially now businesses have gradually moved online and lots of people are working from home! HubSpot data has shown that chat volume has gradually increased over last year, and people have started using live chat more as a resource for real-time help. With this option, visitors are expecting great customer service and responses to their ..read more