Ben Bergeron: The Simple Solve for Team Accountability
Two-Brain Business
by Mike Warkentin
22h ago
Mike Warkentin (00:02): You are going to need a team to grow your business. So how do you keep team members on track, and how do you tell them their performance isn’t up to standards? Ben Bergeron has the answer in this special episode of “Run a Profitable Gym,” recorded live at the Two-Brain Summit in Chicago on June 9th. Tickets for the 2025 Summit are on sale now. Click the link in the show notes. Now, here’s Ben Bergeron with “The Simple Solve for Team Accountability.” Ben Bergeron (00:23): It’s an honor to be here. It’s inspiring to be around so many people who are here to learn, grow, an ..read more
Visit website
The Golden Age for Gym Owners
Two-Brain Business
by Chris Cooper
2d ago
Gym owner, I want you to have a long and glorious Golden Age. This period is the peak of life, when you have both the freedom of wealth and the health to enjoy it. At the recent Two-Brain Summit in Chicago, I laid out the path to the Golden Age for gym owners. Here’s the good part: As entrepreneurs, we have the unique opportunity to get into the Golden Age very early in life. Most of your friends will be working at 60. You won’t have to. Your wealth can produce your income instead. You Deserve to Thrive Our parents usually lived in the Golden Age for about eight to 15 years, on average. That ..read more
Visit website
Two-Brain Summit: 4 Simple Marketing Tactics That Work
Two-Brain Business
by Chris Cooper
3d ago
The Two-Brain Summit is all about taking action. I’ll prove it—and I’ll help you get moving today. Early on Day 1 of the summit, we had mentors Kieran O’Dwyer and Nick Habich talk about sales and marketing. The pair laid out clear, simple but deadly effective marketing tactics, and they encouraged owners to take action right at the conference. They didn’t settle for “I’ll do this stuff eventually.” It was literally “do this stuff in the break after we leave the stage!” I know that the gym owners who followed Kieran and Nick’s instructions started conversations with prospective or former client ..read more
Visit website
Two-Brain Summit Recap: Virtuosity in the Gym Business
Two-Brain Business
by Mike Warkentin
3d ago
The post Two-Brain Summit Recap: Virtuosity in the Gym Business appeared first on Two-Brain Business ..read more
Visit website
The 2024 Two-Brain Summit: Take Action Today!
Two-Brain Business
by Chris Cooper
4d ago
I’m blown away by the Two-Brain Summit every year. The annual event was once a small gathering with a lot of empty seats, but now it’s straining the ballrooms at the Crowne Plaza Chicago O’Hare. In 2024, we had about 1,000 attendees, and we literally had to change the seating plan to accommodate the crowd. It’s an amazing feeling to be among the best gym owners in the world—I hope you can experience this in 2025. Check it out—I’m in this photo, along with 1,000 people who are changing the world one client at a time: I and my staff feel a lot of pressure as we plan the event every year—not jus ..read more
Visit website
The Group-Class Unicorn (and Why Chasing It Can Cost You)
Two-Brain Business
by Mike Warkentin
1w ago
I met a unicorn the other day. Her name is Saara Snellman, and she runs CrossFit Kreis 9 in Zurich Switzerland. Here’s why she’s so special: CrossFit Kreis 9 has 340 members. Membership is capped, and the gym has a healthy waiting list. The gym derives most of its revenue from group classes. The gym only loses 10 clients a month. Five of the 10 departing members are replaced by returning clients. The other five are replaced with people on the waiting list. The gym has no marketing costs. This was the ideal when entrepreneurs started opening functional fitness microgyms in 2007 or so. But al ..read more
Visit website
The Rate Increase: Exactly How Fit One Five Got It Right
Two-Brain Business
by Mike Warkentin
1w ago
Mike Warkentin (00:02): Raising rates on members can be scary. In fact, it was so terrifying that I almost ran my business into debt before a mentor helped me raise my rates. With assistance, I was able to stabilize my business without losing all my members. The Two-Brain Playbook works, but you don’t have to take my word for it. Today, on “Run a Profitable Gym,” I’ve got a gym owner here who’s going to share the details of his recent rate increase with you. I’m Mike Warkentin. This is “Run a Profitable Gym.” Please hit “subscribe,” so you don’t miss a show. We crank these out twice a week, an ..read more
Visit website
How One Mentor Created Almost $10 Million in Gym Revenue
Two-Brain Business
by Chris Cooper
1w ago
One of our mentors has done 81 rate increases with clients over the years. Guess how many businesses lost all their clients and went under. The answer: zero. Instead, all the clients who worked with mentor Greg Strauch took assertive, calculated steps to stabilize their gyms and provide for their families. I’ll do some quick math for you: Let’s lowball it and suggest that each of those gyms increased rates by $20 a month on about 150 clients. (This is probably low: In just one case, Greg did a rate increase of about $25 in a gym with 300 members, and some of Greg’s clients increase rates every ..read more
Visit website
Every Single Thing You Need to Know to Increase Rates at Your Gym
Two-Brain Business
by Mike Warkentin
1w ago
Mike Warkentin (00:02): Raising rates. If you own a gym, you’re almost certainly going to have to increase prices at some point. But how do you do without losing all your clients? Well, a battle-tested plan exists, and it’s been used by gym owners around the world with great success. In fact, my guest today has personally helped almost 100 gym owners stabilize their businesses without generating floods of cancellations. I’m Mike Warkentin, and today on “Run a Profitable Gym,” former gym owner and longtime Two-Brain mentor Greg Strauch is here to help talk to you about rate increases. Before we ..read more
Visit website
How to Screw up a Gym Rate Increase
Two-Brain Business
by Chris Cooper
1w ago
We’ve done rate increases with literally hundreds of gyms—one mentor alone has done 81 of them. Over the years, we’ve identified a host of avoidable mistakes and helped owners take the right steps to improve their businesses. Here are the screwups to avoid at all costs: 1. Not Being Worth It If clients can’t tell the difference between you and the other CrossFit gym or yoga studio, they’re going to choose the cheapest option. You can’t raise your rates “just because.” Clients should have a clear impression that you’ve been undercharging (usually for years). Follow our template to explain your ..read more
Visit website

Follow Two-Brain Business on FeedSpot

Continue with Google
Continue with Apple
OR