HBR » Marketing
277 FOLLOWERS
Find new ideas and classic advice on marketing for global leaders from the world's best business and management experts.
HBR » Marketing
4d ago
Media companies have traditionally delayed product availability in low-margin channels to maximize revenue in high-margin ones. New research on books ..read more
HBR » Marketing
2w ago
Many CMOs see their digital future, but still struggle to make the case across the executive ranks ..read more
HBR » Marketing
2w ago
I wasn’t thrilled. I’d just learned that the trip to NYC that I was taking with my extended family would center on the American Girl store. When I think New York, I think Central Park, Broadway shows, fancy cocktails, and shopping. I’m not a doll person, not now in my 33rd year, or ever. I ..read more
HBR » Marketing
2w ago
First, a question. What's wrong with this picture of North America? The answer is that there's absolutely nothing wrong with this picture. Of course we ..read more
HBR » Marketing
3w ago
Areas with more ad spending were less likely to punish BP at the pump ..read more
HBR » Marketing
3w ago
When a new technology emerges, incumbents frequently try—unsuccessfully—to either leap to it or defeat it. There’s a third, often superior, option ..read more
HBR » Marketing
3w ago
Achieving the full profit potential of each customer relationship should be the fundamental goal of every business. The logic is as simple as it is compelling ..read more
HBR » Marketing
3w ago
Don't pin your hopes on the rising savings rate. Consumers aren't going to spend the cash and reinvigorate the economy; instead, they're using it to pay ..read more