Video content has emerged as one of the top ways to captivate audience attention and drive brand engagement. Whether you create vertical videos through TikToks, Reels, Shorts, or long-format videos, marketers constantly seek ways to improve their video strategies. With the integration of generative AI, we have a real game changer that goes beyond content creation. It empowers marketers to use it for optimization, analysis, and personalization. Here are four ways AI is revolutionizing video marketing. 1. Elevating Video Quality Not only are we seeing breathtaking start-to-finish AI video ..read more

Instagram Launches Stories Tips & Tricks, Page Messaging Arrives At LinkedIn and More Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! April 2024 has major updates from Instagram, TikTok, and LinkedIn, which finally got messaging for pages. Facebook and Meta News Updates Meta Makes Small Changes to Ads: Meta improved storytelling options ..read more

  Upskilling your organization in Generative AI is not just a competitive advantage- it’s a necessity. A strong understanding will help you get the most out of any tool or application. Especially for your team. Here are five steps to build generative AI literacy across your organization and upskill today. 1. Build a Culture of Curiosity and Learning Upskilling your organization in generative AI starts with building a knowledge foundation. This involves demystifying complex AI concepts, terminology, and applications through comprehensive training and educational resources. You set the stag ..read more

Threads AI and Cross-posting, IG Creator Marketplace, TikTok Could Pull More Music Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! March 2024 has major updates from Meta on the Metaverse and their continued investment in Threads. We’re also seeing AI trending on all of the major platforms. Facebook and Meta News Updates Meta Predictions for ..read more

Meta Sees Results, LinkedIn Makes Changes, and TikTok Gets Funny Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! February 2024 saw major updates from Meta, which saw results across all their platforms, LinkedIn, which made changes to their creator mode, and TikTok, which gave us a guide to “get funny.”  Facebook and Meta News Updates Me ..read more

Why Is Generative AI Training Important For Businesses and Organizations? Generative AI holds significant promise for businesses and their employees. Its importance lies in its ability to generate new content, data, or insights autonomously, offering businesses and organizations innovative solutions to complex problems. The key to effectively using generative AI properly is maximizing its potential and understanding the risks. Here are four compelling reasons why generative AI is crucial for businesses and how to support them with training. 1. Predictive Insights and Decision-Making Understand ..read more

How to Reduce AI Risks for Your Business AI is dramatically improving workplace productivity and effectiveness. However, it creates significant risks for organizations. 5 Security Considerations for Generative AI Tool Use Have a security policy in place: Most organizations have a technology use policy in place but typically do not include directions for AI use. Now they really need to consider security policy implications. Require disclosure of AI tool usage: Transparency regarding the use of tools with supervisors, IT, stakeholders, and clients is important to maintain integrity and trust wi ..read more

Instagram’s Flipside, Adobe Shares Creative Trends, and More! Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! January 2024 saw major updates from Instagram’s ‘Flipside,’ Adobe’s Creative trends for 2024, TikTok launching their desktop interface, and more!  Facebook and Meta News Updates Meta’s Link History Feature Is Confirmed: This is h ..read more

Virtual Meetings are Enhanced with Zoom’s New Generative AI One of the best adoptions of Generative AI is seen in Zoom’s integration into their platform. At Boot Camp Digital, we’ve explored various conferencing platforms since we went entirely virtual in 2018, including GoTo Meeting and Google Meet. However, our go-to solution for our global team was Zoom. Here are some of the new AI features we currently use and others you should try for your team to enhance your virtual meetings with Zoom AI. Build an Avatar We have all experienced not wanting to be on camera or just wanting the video off ..read more

Each year brings big changes for social networks. In 2024 make sure that you are on the leading edge with the most relevant best practices for social. This infographic cheat sheet answers the top questions about social media best practices. Want to know when and how much you should be posting? How many hashtags to use? Are your videos too long or too short? When is the best time of day to post? We compiled data, stats, and proven methods to show you what really works in 2024 in this handy infographic chart. Social Media Best Practices (by network) Key Takeaways  Facebook & Instagram ..read more