LinkedIn has become an essential strategic tool, and every marketing manager needs to be on it. However, my research on 520 marketing managers in Europe shows that these professionals are far from being examples. In the end, they could be more active, their networks are mostly limited in size, and they don’t stand out from the rest of the LinkedIn membership. This research echoes the one I devoted to “growth managers” and completes my research on virality on LinkedIn. Contact IntoTheMinds Marketing Research Agency Key figures 23% of marketing managers have fewer than ..read more

Are generative AI detectors reliable? Since the invasion of the Internet by content produced by generative AIs (ChatGPT in particular), detecting this type of content has become a priority. In its latest search engine update, Google announced that it would penalize low-quality content. So, I tested 11 free generative AI detection tools to find the most reliable. As you’ll see in this article, the results are far from homogeneous and often very disappointing. Contact IntoTheMinds, Marketing Research Agency Content written by generative AIs has become the bane of the Internet, pro ..read more

Cloud computing is all the rage. Companies of all sizes now run their software on infrastructures (AWS, Azure, Google Cloud) to which they lease computing capacity. All these companies have no financial interest in saving you computing time because they’d lose money in the process. In this article, I examine energy-efficient software and explain why eco-programming is also good for your wallet. Contact the research agency IntoTheMinds If you have software running in the Cloud, you may one day find yourself with an unpleasant surprise. You’re not immune to an explosion in yo ..read more

If you are conducting a survey, scales will help you measure variables. A scale is a way of measuring the response to a question. There are 2 families of scales in use: multi-item and single-item. Multi-item scales comprise several questions or items assessing various aspects of the same construct. Single-item scales measure a construct with a single question or item. The choice between these scales affects the research results’ precision, reliability, and applicability. I propose comparing these two scales along 8 important dimensions in this article. Contact IntoTheMinds ..read more

Opinion surveys are indispensable tools in market research. To obtain reliable results, you need to avoid 4 types of statistical error. In this article, I explain each error in detail: coverage, sampling, non-response, and measurement errors. If you have any questions, please post them in the comments. And, of course, if you would like us to conduct a survey, don’t hesitate to contact IntoTheMinds. Contact the IntoTheMinds research agency Coverage errors Coverage errors occur when your target population is not fully represented in the survey. This is an important ..read more

If you follow this blog, you’ll know that I’m particularly enthusiastic about data and data visualization. This is the discipline that specializes in the graphical representation of data. And in some cases, it’s an art form. In today’s article, I propose a dive into avoiding mistakes. In this article, you’ll discover 6 more or less seriously flawed data. Contact IntoTheMinds marketing research agency 1. A treemap that gives you a headache This type of data visualization is called a “treemap.” It is used to represent values in the form of areas. The largest area is at the to ..read more

For several years, I have been tempted to equip my market research agency with CRM-type software to track our prospects. At the end of 2023, I launched Streak CRM. The idea was to use the free version to measure the success of various outbound marketing strategies and, at the same time, manage our inbound leads. After 3 months of use, here’s my objective feedback on Streak CRM. Contact IntoTheMinds marketing research agency My Streak CRM review in 30 seconds My test of Streak CRM was motivated by the fact that it’s free. Let’s clarify from the outset that all this ..read more

While food prices are no longer rising on average, chocolate products continue to reach record levels. Driven by record cocoa prices. The question arises as to whether this rise will jeopardize the Easter chocolate market. In this article, I’ll briefly examine the cocoa market situation before delving into the dynamics of the Easter chocolate market. Contact IntoTheMinds market research agency Record cocoa prices: climate change to blame? The price of cocoa has risen 6-fold between 2023 and 2024, topping $10,000 a tonne at the end of March 2024. Logically, the prices of cho ..read more

In 2005, Amazon introduced the Mechanical Turk (MTurk) platform for outsourcing repetitive tasks. MTurk is now exceedingly popular with market research agencies and universities. They find it an abundant source of human resources for, for example, answering surveys. The platform employs 7,500 full-time and over 500,000 part-time workers worldwide, mainly in the USA and India. In this article, I analyze MTurk from a (market research) perspective and draw your attention to some specific features that could influence your results. Facts and figures about MTurk Created in 2005 ..read more

An opinion survey involves much more than simply asking many people for their opinions. I’ve talked about the choice of sampling method, and today, I will talk about the measurement itself. What is a good measurement? How can you determine the quality of the measurement based on the results obtained? If you have any questions, don’t hesitate to ask them in the comments. I’ll be happy to answer them. Contact IntoTheMinds Survey Agency Quantitative research aims to research phenomena by gathering quantifiable data and performing statistical techniques. Therefore, su ..read more