In the world of fragrances, few scents evoke the essence of summertime quite like the unmistakable aroma of freshly cut grass. Beyond its surface appeal, lies a captivating secret that has intrigued scientists, perfumers and enthusiasts alike. In the following, we delve into the hidden complexities and timeless allure of fresh grass scents, uncovering the science and psychology behind their charm, and providing a few of our latest concoctions with cut grass at their heart. What is the smell of fresh, cut grass? The green grass of home has been mentioned in poetry and song across the centurie ..read more

What is the key to designing linen-type fresh laundry scents that have mass appeal? We delve into the art of capturing the essence of cleanliness, comfort, and purity through carefully selected notes and harmonious blends. Discover the key elements and techniques that will elevate your creations to olfactory perfection. The washing of laundry is as old as human kind. It represents a time-tested way to somehow, ever so slightly, alter the elements of the natural world. Making things clean and symbolically starting over fresh are ideas that are associated with the washing of of laundry. It ..read more

Perfume has a soul all its own, and in its infinite mystery and varieties, its essence creates a profoundly diverse experience for any one who wears it. The chemicals in our bodies affect how we perceive scent, and when they fuse with the compounds found in the fine perfumes, a kaleidoscope of sensations occur. Skin type, pH levels or body temperature, which is unique for each person, can affect absorption levels and empower the possibility that the same fragrance worn by two different people can smell entirely different. Noses, ears and eyes have varying degrees of sensitivity and some human ..read more

The path to becoming a master perfumer is a journey that begins with the realization that perfume creation is uniquely chemical in nature and a stand alone art form. In the same manner as master painters of the Renaissance, such as Michelangelo and Leonardo da Vinci, used color and brush strokes to express their immense talents, technique and skills, the perfume master is a passionate, consummate artist armed with finely schooled powers of perception and a profound understanding of the elements of olfaction. According to master perfumer, Jean-Claude Ellena: “To create is to be responsible for ..read more

Embark on a enchanting journey into the realm of winter fragrances, where the crisp notes of pine, warm whispers of vanilla, and subtle hints of spice elegantly dance in the air. Uncover how incorporating these delightful aromas into your product or product line can elevate consumers’ senses, weaving a fragrant tapestry that effortlessly captures the essence of the winter wonderland. Immerse your customers in an olfactory experience that goes beyond the ordinary, creating a captivating and memorable connection with your brand. The cold hand of winter waits in the frigid wings, its icy fingers ..read more

While the idea of dozing beside a leafy tropical lagoon or meandering through a winding garden path adorned with colorful sweet-smelling blooms can conjure powerful and pleasant memories of moments long past, it is quite another thought to believe that some of the word’s worst smells can also be not only enjoyed but also relished in many of the fine formulations developed by master perfumers. Smells either attract or repel, and either way they are essential to our experiences and linked with a variety of emotional responses. They have been associated as tools for human survival since the days ..read more

Patchouli, once synonymous with the counterculture movements of the 1960s, has experienced a remarkable resurgence in the world of perfumery, notably transcending its hippie roots as a fragrant powerhouse. While its aromatic beauty is warm, exotic, and lingering, master perfumers often caution to blend it sparingly, as its earthy notes can easily dominate a fragrance. In the following, our teams explore its rich history, its increasingly prevalent use it as a base note and how to properly incorporate it into fragrance compositions. Well, aye, that is the sort of rub, as the saying goes, beca ..read more

Down through the ages, perfumers have recognized the mesmerizing power of myrrh. It is believed to have originated in parts of Arabia, Somalia and Ethiopia.  Our master perfumers recognize and respect its rich and colorful past dating back to the days when the world was young. The name derives from the Arabic word, murr, meaning bitter. Also known as Bol, Bola, Hirabol, Merra and Gum Myrrh, this warm, spicy and vibrant fragrance ingredient is steeped in ancient legends and historical record. One of the gifts bestowed on the infant Jesus by The Three Kings to honor his birth along with go ..read more

In the realm of hospitality, captivating hotel fragrances are the unsung heroes that leave indelible marks on guests. In the following, we unveil the secrets behind the most popular hotel fragrances to date, each of which were carefully crafted to create unforgettable ambient experiences and impressions for guests the world over. Join us on a fragrant journey as we explore the scents that enchant hotel guests, and discover how our expertise helps hospitality brands of all types curate signature scents that redefine the hotel experience. Whether you’re a hotelier or an scent marketing company ..read more

Floriental is a remarkable sub genre of perfumery that represents a complex synthesis of the floral and ambery (formerly Oriental) fragrance families. These formulations arouse the senses with their fusion of flowery, warm and intoxicating notes such as: banana-nuanced, sugary ylang-ylang; creamy, gardenia, rich jasmine; honeyed, minty freesia and fresh, sweet orange blossom with piquant, warm, woody notes and aromatic resins that render deep and spicy dry down facets. Resulting fragrances are bright, earthy and sweetly seductive, but they are usually lighter in tone than true ambery scents ..read more