With over 2.6 billion downloads and 1 billion active monthly users, TikTok is more popular than Facebook, Instagram, Twitter, and other social networking sites. TikTok was first released in 2018 and has grown from being a video production platform for individuals to express their creativity to an advertising and marketing paradise. The platform features 15 and 60-second videos with in-app editing features and easy integration with other major social media apps.  Users can make their videos more relevant by adding hashtags. For example, hashtags have become especially useful for TikTok's u ..read more

Social commerce and influencer marketing have both taken major leaps over the past decade. The way that companies market themselves on social media has evolved, as have the various tools that social media platforms have provided to aid with this evolution. One thing has always remained as a key component vital to companies' connections with consumers - trust. A recent report by Because found that only one in 10 people say they are influenced by celebrities. This study questioned 1,000 UK consumers aged between 18 and 40. According to the study, micro-influencers were the biggest decision drive ..read more

Influencer marketing is nothing new, it has been around for years and is growing faster than any other marketing channel in the world. The tremendous benefits that it brings in building awareness and trust in your company have sparked a new culture on social media, fueling startups and innovations from some of the biggest social media platforms in the world.  Over the years influencer marketing has changed shape and evolved itself to focus more on UGC and nano and micro-influencers, as marketers quickly realized that the more authentic those posts are and the smaller the following of the ..read more

Moms. We cannot live without them, literally. They are the glue that holds families together. Their love knows no bounds just like their hard work.  Moms are essential for running families and tend to shoulder the burden of a large portion of decision-making, from doctor’s visits, making their home feel like a “home”, and driving key purchase decisions within the household. As a digital marketer, moms are someone you cannot ignore when it comes to building a solid social media marketing strategy. Key Decision Makers A recent survey showed that when it comes to household purchase decisions ..read more

Getting a dedicated following on social media requires a lot of time and effort, and most importantly, consistent content creation. To those who can captivate their audience with original and entertaining content, the rewards can be tremendous.  At AdMass we are strong believers that time is precious, constantly focusing our efforts on saving our companies and creators time and money. Saving time, however, should never come at the expense of sacrificing quality. So we created a list below of companies that can help you create quality content at record speeds. MotionBox MotionBox helps tea ..read more

With influencer marketing quickly passing $10b, it is no surprise that so many companies are starting to see the value in this effective marketing channel. While there are many effective social media platforms for influencer marketing, Instagram, seems to stand out above the rest, capturing about 20-25% of the entire influencer market. If you have been fortunate enough to harness the power of influencer marketing and reap the benefits of brand awareness and lead acquisition that it provides, you have most likely implemented it into your marketing strategy on an ongoing basis. As new trends eme ..read more

As millions of new users join Instagram on a monthly basis, it is a social media marketing channel you simply cannot ignore. With over 1 billion monthly active users, Instagram is one of the most dominant social media platforms in the world, and due to the engaging nature of its posts, one of the most effective ones when it comes to social media marketing.  One of the best ways to advertise your business on Instagram is through the use of influencers and creators. Many dominant brands, such as Fashion Nova, AirBnB, Monat and Bang Energy, have improved their marketing thanks to their ..read more

As influencer marketing continues to grow in size and popularity, the industry provides us with valuable insights that help us better understand how to structure our influencer marketing strategy more effectively. Any company knows that the marketing strategy and proper planning is the key to increasing sales and brand awareness while spending less. Let’s look into some of the latest trends in influencer marketing that are shaking up the industry this year. 1. Harnessing New Features With the social media boom in 2020 bringing more than half a billion new users to social media platforms worldw ..read more

Social media has taken over the world in the past few years. It has turned into a powerful tool no matter for what purpose it is used, i.e., raising voice against social issues or for digital marketing. Its rapid growth and popularity have made social media an essential part of any business venture. Various methods and strategies can help you steal the limelight on social media platforms. Here are six easy ways to help you go viral on social media. 1. Focus on Content Quality The most common mistake that ecommerce platforms make is that they focus more on the campaign rather than the content q ..read more

We are pleased to announce that our long-awaited new product is here! Last week we launched Automate Offers, which let you offer rewards and discounts in exchange for posts. Our AI automates the entire process, from picking the best users that fit your demographic to calculating the value of that social media user and even checking that the post matches your intended content. Our technology works in a similar way that PPC ads do, except we don’t charge for clicks or impressions, but only for conversions. Our CPM and CPE rates are 10x cheaper than using traditional social media ads, however, un ..read more