In this episode I explore how LinkedIn has changed in more recent years and what this means in terms of how I recommend you approach it. I discuss the trend of being vulnerable, the humble brag and provide suggestions for how I encourage Think Bespoke's clients to start more conversations and build stronger business relationships on LinkedIn, including: respond to invitations to connect with a conversational follow up message follow up face to face conversations with new contacts by inviting them to connect on LinkedIn react (e.g like, etc) to relevant posts and updates shared by colleagues c ..read more

In this episode I share a resource with you that was requested by one of the Marketers who I am mentoring as part of my LinkedIn Marketing Mentoring program. With a number of client facing team members playing a key role in the implementation of this organisation's LinkedIn marketing plan, he was keen to develop a checklist that summarises the key actions the team needs to take to maximise LinkedIn, now they have a company page and profile strategies in place. Tune in as I walk you through the 11 items on this checklist and how they were developed based on the 5 modules in the LinkedIn Market ..read more

Visit ⁠⁠⁠⁠⁠thinkbespoke.com.au⁠⁠⁠⁠⁠ for more LinkedIn Marketing tips. In this episode I explore the reason why I developed the LinkedIn journey. It's the 5 stages I use to explain LinkedIn to help individuals and organisations assess their LinkedIn training needs and the key steps they need to take to maximise LinkedIn for their career or business. These steps include: Understanding Branding Networking Rituals Thought Leadership Resources mentioned in this episode: Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Pr ..read more

Visit ⁠⁠⁠thinkbespoke.com.au⁠⁠⁠ for more LinkedIn Marketing tips. This episode is a great one to share with leaders in your organisation who may be feeling tentative about being more active on LinkedIn. In this episode I explore 5 key steps you can take to help you get started with better leveraging LinkedIn to control what recruiters, potential clients and employers can find out about you online, including: 1. Take Control of Your Online Presence 2. Lock Down Your Privacy Settings on Social Media & Apps 3. Decide Your Focus for LinkedIn 4. Take a Fresh Look at Your Profile 5. As ..read more

Visit ⁠⁠⁠thinkbespoke.com.au⁠⁠⁠ for more LinkedIn Marketing tips. In this episode I share the 7 key steps to improve your LinkedIn user experience (UX) by cleaning up your LinkedIn newsfeed, including: 1. Establish a LinkedIn Strategy I want you to get as much value from your LinkedIn experience as possible, and it starts with a game plan. Before diving into the process of cleaning up your newsfeed, consider developing a clear strategy for your time on LinkedIn. What do you want to be the ‘go to’ for? What topics do you want to lead, research or contribute to? This strategic approac ..read more

In this episode I explore how to become a thought leader on LinkedIn. Whether you are already a thought leader and would like to check your game plan, or you're preparing to increase your thought leadership on LinkedIn, you will enjoy this episode. Resources Mentioned Professional Profile Checklist LinkedIn-Edelman B2B Thought Leadership Impact Report Collaborative Articles How to Clean Up Your LinkedIn Newsfeed How to re-post on LinkedIn Post and share updates Richard van der Blom Kevin D Turner LinkedIn Profile Strategy If you're keen to develop a your own personal game plan for LinkedIn ..read more

Welcome to this episode about how to refresh your LinkedIn Profile. If you're a long term listener you may notice an update of the podcast visual. This reflects changes to my LinkedIn Profile. We are all a work in progress, after all! Here are the resources I mention in this episode: In ⁠Discovering I Am An Ambivert⁠ you can read more about when I uncovered my ambivert tendencies. If you're new to this term, an ambivert is someone who's in the middle of the introvert and ambivert continuum. We can be mistaken for extroverts, depending on the environment we found ourselves in. And it ..read more

In this episode I share what I believe. At the start of most live training sessions I share this perspective because it's important to understand my philosophical approach to content marketing and business. It will help you decide if I am the right LinkedIn trainer for you! Resources I mention in this episode include The Voice to Parliament Handbook. Find out more here. Free LinkedIn Resources I also mention where you can access my free resources from Think Bespoke's website, which you can access here. Resources and services to help you navigate your LinkedIn presence ..read more

In this episode I share an excerpt of my recent LinkedIn Live that explored how to Develop a Content Marketing Strategy for LinkedIn. I explain why you need a Content Marketing Strategy and the 4 key steps involved in creating a content marketing strategy for your organisation, including: Know your focus for LinkedIn Have a manageable plan Be consistent Follow LinkedIn rituals This was a free Think Bespoke online training event and can be viewed via Think Bespoke's YouTube channel at https://youtu.be/1dAniwYpI68 LinkedIn Profile Essentials Online Course: Learn more at https://thinkbesp ..read more

In this episode I explore the SEO Settings for LinkedIn Articles & Newsletters and answer a question about how to use the LinkedIn Profile Video feature. Resources I mention in this article include the 18 minute excerpt from a Lunch & Learn where Alison McWhirter shares her tips on how to maximise the LinkedIn Profile video feature. Watch this video here. https://youtu.be/SSC8JUr29ZY A shout out to Greg Dyett who runs a media consultancy called Media Success. He works with people who are going to be engaging with the media so they can get the most out of their interviews. Please say h ..read more