5 Examples of B2B Brands Rocking With Influence in 2021
Business Leads Traffic
by admin
3y ago
How does influence help B2B brands achieve success? Influence may be multifaceted almost to a fault, however a key essence is its role in providing smart answers to the questions your audiences have. Reaching target audiences through digital channels was recently found to be a top-three critical challenge for B2B marketers. A new LinkedIn* report of the most in-demand marketing skills has shown that digital marketing represented the biggest mismatch of skills in supply and demand. Influence is a vital element of successful digital marketing, and presents B2B marketers with a powerful tool to ..read more
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How to Succeed in Google Ads Without Modified Broad Match
Business Leads Traffic
by admin
3y ago
Despite Google’s claims that broad match is more effective than ever before, many advertisers are still reeling from the loss of their beloved modified broad match type. How can you continue getting relevant traffic from your ads?  Enter: Broad match keywords + audience targeting. > To be fair, this was always something you could do, but was not ideal due to its restrictive nature. However, now that modified broad is gone, we have to get craftier with the few match types we have left—broad match included. So in this post, I’m going to share: >The benefits of using broad m ..read more
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37 Free and Creative July Marketing Ideas (With Examples)
Business Leads Traffic
by admin
3y ago
July: It’s the seventh month of the year (fifth in the Roman calendar), rhymes with reply, should rhyme with truly, has a whopping 31 days—all great marketing opps for your business! Just joshin. That’d be sad. But July is filled with many opportunities for creative marketing—it’s National Anti-Boredom Month, Independent Retailer Month, home to World Emoji Day, Pandemonium Day, and plenty more.  > Celebrate World Emoji Day and National Ice Cream Day in one post. Better yet, you don’t even have to do the brainstorming! In this post, I’ve taken care of all of that for you. I’m going to ..read more
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Optimize for B2B Customers with Digital First Content Marketing
Business Leads Traffic
by admin
3y ago
The evolution of B2B marketing has required companies to extend the transformations and pivots made during the pandemic to more permanent changes in marketing driven by evolving consumer preferences for information discovery, consumption and interaction. B2B marketing is evolved as a digital first practice and there’s no going back. While most marketers understand it is simply not enough to rely on push marketing tactics and advertising, they still rely on these familiar and comfortable tactics. Today’s business customers have more content choices in text, images, audio, video and interactiv ..read more
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SEO Content Readability: 5 Mistakes Your Plugin Won’t Detect
Business Leads Traffic
by admin
3y ago
To marketer ears, “readability” inevitably conjures that familiar WordPress plugin: Yoast SEO. If you’ve never had the pleasure of using it, this is a Yoast feature that—with the help of a mysterious algorithm—calculates the reading “difficulty” of a piece of writing. It then makes recommendations like decreasing sentence length, using a more active voice, and breaking up large chunks of text with subheadings. It’s even audacious enough to put red or orange bullets next to posts it considers algorithmically sub-par, but let’s not get into that. > Transition word problems: First, I’m going ..read more
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B2B Marketing News: Key Remote Team Motivators, Google’s New Marketing Features, & Twitter’s New Blue Subscription Service
Business Leads Traffic
by admin
3y ago
Ad Exec Vaccinations Reach 87%, Plans For Business Travel Improve Dramatically In May 77 percent of U.S. advertising industry executives said they were willing to travel domestically for business, a sharp increase from the 23 percent figure in February, while 87 percent said that they have been vaccinated against the coronavirus, according to newly-released survey data of interest to digital marketers. MediaPost>Key Takeways From the Google Marketing Livestream Google’s Marketing Livestream event saw the search giant reveal an array of new features and product upgrades, including wider av ..read more
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5 Steps to Keep Your Facebook Ads Working in iOS 14
Business Leads Traffic
by admin
3y ago
Back when we found out about iOS 14, there were a lot of question marks as to when it would be enforced, what it would mean for your Facebook campaigns, and how you could prepare. Now that iOS 14 is in full swing, many questions have been answered—but still more arise. Like how to run Facebook ads with the conversion objective in iOS 14 as successfully as you did before. > And that’s what I aim to answer in this post. I’m going to go over the impact of iOS on Facebook conversion campaigns and then walk you through how to adjust to changes like: >Facebook domain verification (why it ..read more
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Break Free B2B Marketing: Keith Townsend of The CTO Advisor on Bringing Value Through Friction
Business Leads Traffic
by admin
3y ago
The post Break Free B2B Marketing: Keith Townsend of The CTO Advisor on Bringing Value Through Friction appeared first on B2B Marketing Blog – TopRank®. By: Susan Misukanis Title: Break Free B2B Marketing: Keith Townsend of The CTO Advisor on Bringing Value Through Friction Sourced From: feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/ocCJZ3utuhg/ Published Date: Thu, 03 Jun 2021 10:30:49 +0000 WE DEVELOPED IT, NOW YOU GET THE RIGHT TO SELL IT: https://rebrand.ly/3cxrv76 THE N1 INNOVATIVE AND EASY TO USE IT VIDEO CREATOR ONLINE: https://rebrand.ly/b7kylhq Did you miss our previous article ..read more
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19 Powerful B2B Marketing Strategies That Work Now (Based on NEW Data)
Business Leads Traffic
by admin
3y ago
If you perform a Google search for B2B marketing strategies, it’s all too easy to land on articles that simply provide the generic list of marketing strategies we already know to be true: SEO, PPC, email, social media, referral marketing, loyalty programs, and more. And many of the themes layered on top of these strategies are repetitive: know your target audience, personalize, and use your data. > When a post tells you to know your audience. Personalize your content. Use video. Now I’d be lying if I said I won’t cover any of the above in this post. In fact, I cover all of the ab ..read more
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On-Target: What’s New With Twitter For B2B Marketers In 2021
Business Leads Traffic
by admin
3y ago
What’s new with Twitter for B2B marketers in 2021? With more than 199 million active daily users and available in over 40 languages, Twitter has continued its growth as a platform for both B2B and direct-to-consumer brands looking to creatively showcase products and services. It’s also increasingly used to tell brand stories and as a customer communication tool. When it comes to new feature launches, Twitter has ramped up its pace, helping it make significant gains as a social media platform not just for consumers, but also for a greater number of professional business users than ever. Let’s ..read more
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