Quick Response (QR) codes became popular during the Covid Pandemic to reduce physical contact. Restaurants began displaying QR codes on tables to enable diners to view menus on their smartphones.  Other businesses began using QR Codes to enable contactless payments, downloading apps, linking websites, and requesting reviews.   QR codes look like an ink splotch and have data that point to a website or app. They work with smartphones that have QR readers built into their cameras. QR codes link to a unique webpage that can be bookmarked, emailed, or left in the form ..read more

Recessions are difficult for most businesses but can hit small law firms particularly hard. As your client base dwindles and funds get low, you may wonder if the best option is to close your doors and weather the storm.  Though this may be the best option for some firms, others may be able to keep the lights on—or even thrive—by exploring opportunities that arise during tough economic times. By developing a solid plan for the future, closely analyzing your overhead and mining the right markets for new clients, you can remain solvent through the recession and position yourself for even gr ..read more

The past few years have brought about many personal and professional revelations. There are many reasons why a lawyer might decide it’s time to change their area of practice or take on an additional practice area.  Perhaps they’d like to expand their practice to include adjacent areas of law. Or maybe they’ve been inspired to tackle something new. They want a change of pace and to play the role of the student again. If you are actively weighing your options, you need to ask yourself a few fundamental questions to help get to the bottom of why you want to switch practice areas.  As w ..read more

About 100 years ago, Andre and Edouard Michelin introduced a three-star ranking system in their travel guides. Over the ensuing years, Michelin Guides became a top source for locating restaurants with outstanding cuisine and service. Lawyers can achieve similar distinctions as top attorneys by providing excellent client service. Satisfied clients pay bills promptly, return for additional services, and refer new prospects. Satisfied clients pay bills promptly, return for additional services, and refer new prospects. Read this article for client relationship strategies and resources for implemen ..read more

Earlier this year, the New York Division of Tax Appeals issued a decision holding the vice president of a telecommunications and marketing company liable for the business’ $47,000 in unpaid sales tax. In making the determination, the administrative law judge relied on the fact that the individual in question owned 20% of the company, devoted 100% of his time to the business and signed financial documents for the business. This article discusses how a state can hold an individual responsible for an entity’s tax liability and who needs to be aware of this exposure. WHAT IS&n ..read more

Most of us don’t want to think about the event of our death, but having an estate plan for our belongings and valuables can make the grieving process much smoother for relatives left behind. A consultation with an estate attorney can help you control what happens to your assets after you pass away. If you have heirloom jewelry, a home, a car, or money that you want to leave for designated relatives, having these requests written in a legal document can prevent complications later on. The role of an attorney in estate planning helps cover all bases and provide peace of mind to clients. Read on ..read more

Gain Insight Into Current Trends Market trend analysis involves looking at data and finding patterns related to consumer purchases, spending, interests, and needs. Such insights can help with product planning and marketing approaches that address current needs or habits. This can serve as a starting point for a campaign and give your marketing team a direction to follow as it plans the next steps.  Inform Campaign Planning The data you collect and analyze can provide key information for a marketing plan. For example, analysts can use historical data to estimate the expected cost per acqu ..read more

About 30 years ago, Paramount Pictures released a movie based on a popular John Grisham book titled The Firm. The movie received academy award nominations and positive reviews. It was a thriller that dramatized the downfall of a sinister law firm. To avoid a similar fate, successful law firms strive to achieve a positive work culture focused on serving clients.  Obstacles include declining loyalty, escalating expenses, increasing competition, and pandemic problems. This article has tips for achieving success and resources for implementing them. The resources include articles, books, forms ..read more

Is your law firm looking to hire an SEO agency that can help it generate more leads online and make your website rank higher on Google search results? If so, you’re in luck. Hiring a legal SEO agency sounds like a simple task until you’re ready to get started and you realize you don’t know where to begin.   This article will guide you through a few major decisions you may have to make by highlighting the dos and don’ts of hiring a law firm SEO agency. That way, your firm can make a well-informed decision it won’t regret.   Do hire an experienced SEO agency. An experienced ..read more

Running a business is a challenging task. You need to care for many things in order to smoothly manage your business. Apart from all the attention, you may need to face difficult situations. One of the most problematic positions for you might be to suffer from legal issues. About 64% of businesses have to face serious legal issues, and of them, 8% of businesses fail and shut down completely. A business lawyer can help you structure your organization. They can assist entrepreneurs, small business owners, and startups with legal consultancy. Every business suffers from various legal issues, and ..read more