The “traditional” (ie, 18-24 year old) prospective student has long-defined college enrollment strategies, but with less traditional students looking for admission it’s about time to start considering the much more elusive nontraditional college students. Nontraditional students are an incredible asset to your school, but they require a more nuanced and strategic marketing strategy than traditional students.  Luckily, we’ve been researching and working with nontraditional students for over 30 years, and we’re beyond equipped to help you crush your nontraditional student enrollment goals ..read more

If the Covid pandemic taught us one thing, it’s the importance of our nurses. And the key to great nurses is attracting the right students to attend your nursing school. However, a one-size-fits-all marketing strategy simply won’t cut it in today’s higher education marketing landscape. When it comes to marketing your nursing school, your team needs to be laser-focused, highly strategic, and have an in-depth knowledge of cutting-edge marketing tactics.  So how can your team attract the right students to your nursing program? We have the answers! 1. Identify your future nursing students Acc ..read more

The “traditional” (ie, 18-24 year old) prospective student has long-defined college enrollment strategies, but considering that traditional students are outnumbered by the much more elusive nontraditional college students, it’s about time that changed. Nontraditional students are an incredible asset to your school, but they require a more nuanced and strategic marketing strategy than traditional students.  Luckily, we’ve been researching and working with nontraditional students for over 30 years, and we’re beyond equipped to help you crush your nontraditional student enrollment goals.&nbs ..read more

When it comes to effective email marketing in higher education, it’s easier said than done. You know from experience: how many emails in your inbox do you actually open? Creating an email campaign that is enticing enough to your prospective students can be challenging—but it’s essential, and that’s where crafting the perfect subject line comes in.  The email subject line is the attention grabber of your entire email marketing campaign. If your subject line fails to interest your target audience, you might as well forget about the rest of the campaign—because it will never get seen.  ..read more

Enrollment marketing is more competitive than ever, with colleges and universities across the country vying for prospective students. That’s why it’s more important than ever for colleges and universities to approach their marketing strategies with a data-driven and analytical lens to ensure the best possible results and highest number of qualified student inquiries.  A crucial part of this analytical lens is a deep understanding of the higher education enrollment funnel. Not only do marketers need to understand its components, but they also need to understand how to optimize their funnel ..read more

In a post-2020 environment, higher education marketing is more competitive than ever—and marketers need to be nimble to adapt to ever-changing tactics and strategies. Language school marketers, especially, may be looking to stand out from the crowd and make an impact with their marketing strategy—but not know where to start.  We’re here to give our top strategies for driving qualified student inquiries to your language school, standing out from your competitors, and making a real impact. Here’s how to market your language school. 1. Define your language school student personas The first s ..read more

Social media is a powerful tool when it comes to higher education marketing. Prospective students are already spending their time on social media, but they’re also using it as a tool for vetting their top schools and see if it’s a match. Your social media is an opportunity to showcase what your school has to offer—from academics, faculty, student life, athletics, and more—in an authentic and relatable way. And Instagram for young people is the king of social media, with 72% of teens using Instagram and 67% of young people ages 18-29 on the social media platform.  It’s one thing to underst ..read more

The higher education marketing landscape is more competitive than ever. In order to stand out from the crowd and recruit your ideal prospective students, higher education institutions need to streamline their marketing efforts and utilize cutting-edge strategies to make an impact. One key area for optimization is your school’s PPC marketing strategy. Google Ads are a powerful way to attract the right students—if you use them the right way.  At Thinking Cap Agency, we’ve executed campaigns for over 400 universities and have over 30 years of experience—so we’re in your corner to help you ac ..read more

The world of higher education is highly competitive, with colleges and universities nationwide vying for prospective students’ enrollment. In order to stand out from the competition and influence students to enroll, higher education institutions need to demonstrate creativity in their marketing campaigns.  Here are a few of our favorite higher education marketing campaigns to inspire yours. 1. Harvard University – “Humans of Harvard”  Nothing is more compelling than authentic stories, and Harvard University leveraged storytelling to execute their “Humans of Harvard” campaign. Draw ..read more

We’ve talked previously about how to recruit graduate students, but today, let’s get more specific and talk about how to recruit MBA students. Today’s higher education recruiting environment is competitive and rapidly shifting, and you’re going to need more than your standard strategies to achieve success recruiting MBA students. Luckily, with over 400 universities and 30 years of experience under our belt, Thinking Cap Agency is here to help you achieve success. So, how can your higher education university attract high-quality student inquiries from prospective MBA students? Let’s find out ..read more