The Art of Crafting Compelling Email Subject Lines
Colibri Digital Marketing Blog
by Laura Soler
1w ago
Crafting email subject lines can be similar to creating dating profiles: in less than ten words, you want to be attention-grabbing but not too spammy, compelling but to the point, and showcase personality without sounding cringy. Oh, and also add some statistics.  The post The Art of Crafting Compelling Email Subject Lines appeared first on Colibri Digital Marketing ..read more
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Mastering Ad Personalization: Essential Best Practices for Success
Colibri Digital Marketing Blog
by Natalia Marroquin
1w ago
What is ad personalization? Ad personalization results from data gathered from customer behaviors, interests, and demographics to create personalized ads tailored to those unique values.   The goal is to personalize ads and create a more personable and friendly experience for consumers, making them feel seen and connected to your brand. Ad personalization is adaptable and can be utilized across various marketing channels. The post Mastering Ad Personalization: Essential Best Practices for Success appeared first on Colibri Digital Marketing ..read more
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Understanding Color Psychology and Marketing: Elevating User Experience to a Whole New Level
Colibri Digital Marketing Blog
by Diego Cirigliano
2w ago
Color is profound, fascinating, and an extensive topic. It holds power because, at a fundamental level, it can influence our perceptions and emotions. Color can attract or deter us, evoke feelings, and even communicate messages without explicit awareness. This might sound exaggerated or even too overwhelming, but it’s easier to manage than it sounds! 
Great designers understand color's significant impact, making it a valuable tool in their arsenal. Let’s see how they leverage color psychology in marketing. The post Understanding Color Psychology and Marketing: Elevating User Experience to a Wh ..read more
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The Power of Google My Business: Enhancing Local SEO
Colibri Digital Marketing Blog
by Veronica Lima
2w ago
Have you ever wondered how results are created when you look for a service near you? What about how Google Maps gets its data from? How does a business display specific content on Maps? The answer is simple: Google Business (GB). In this comprehensive guide, we'll walk you through the benefits of Google Business and best practices to optimize your profile for maximum impact. The post The Power of Google My Business: Enhancing Local SEO appeared first on Colibri Digital Marketing ..read more
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Mastering the Art of Converting Landing Page Design: A Comprehensive Guide
Colibri Digital Marketing Blog
by Alessandra Illarramendi
2w ago
Creating a landing page design that converts is a complex job. It requires a particular mix of art and science. Some requirements are understanding your audience, having a clear call […] The post Mastering the Art of Converting Landing Page Design: A Comprehensive Guide appeared first on Colibri Digital Marketing ..read more
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Mastering Core Web Vitals: Essential SEO Strategy
Colibri Digital Marketing Blog
by Andreina Villegas
1M ago
If you’ve kept tabs on SEO trends, you know that Google has been upping the ante with Core Web Vitals. Why? Because a simple, fast, and frustration-free website isn’t just fun to have—it’s essential for ranking high and winning hearts. Let's break down why mastering these metrics is not just good practice but necessary for any professional website. The post Mastering Core Web Vitals: Essential SEO Strategy appeared first on Colibri Digital Marketing ..read more
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Unlocking the Future: The Best AI Marketing Tools You Need to Know
Colibri Digital Marketing Blog
by Alejandro Martinez
1M ago
In an era of super-productivity and automation, AI has revolutionized how we work, live, and conduct business. Big companies such as Google, IBM, and Airbnb use AI to stay ahead of the competition. With endless options available, choosing the best tool for your marketing needs gets tough. However, if you want to find the best AI marketing tools for your endeavors, keep reading! The post Unlocking the Future: The Best AI Marketing Tools You Need to Know appeared first on Colibri Digital Marketing ..read more
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Leveraging a Website Heatmap for Enhanced User Analytics
Colibri Digital Marketing Blog
by Simon Keller
1M ago
Nowadays, having a functional and user-friendly website is crucial for any business. Website analytics play an exceptional role in understanding how users interact with your site, which in turn helps improve user experience and increase conversion rates. Among the various analytical tools available, a website heatmap offers a unique and highly visual way of collecting data about user behavior on a website. This blog discusses how heatmaps help identify website errors and trends and how to use these insights for strategic improvements. The post Leveraging a Website Heatmap for Enhanced User Ana ..read more
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The Power of Long-Form Content to Supercharge Your SEO
Colibri Digital Marketing Blog
by Morgan Clemens
1M ago
Long-form content is a vital tool in today’s digital marketing landscape with its ability to elevate your SEO. This guide offers insights for crafting engaging articles while boosting your visibility online! Whether you're an experienced marketer or a newcomer, unlock the potential of long-form content to excel in search engine rankings and advance your business. Let’s get started!  The post The Power of Long-Form Content to Supercharge Your SEO appeared first on Colibri Digital Marketing ..read more
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Voice of Innovation: Elevating Marketing with Conversational AI
Colibri Digital Marketing Blog
by Andreina Villegas
2M ago
Imagine you're sipping your morning coffee, and with a simple voice command, you're catching up on the latest news. Sounds futuristic? Not anymore! Welcome to the voice and conversational AI world, where talking to a machine is as normal as chatting with friends. In this blog, we'll dive into how this technology is not just a fancy gadget trick but a game-changing tool for marketing and business. So, tighten your seatbelts as we embark on a journey through the evolving landscape of voice and conversational AI in marketing. The post Voice of Innovation: Elevating Marketing with Conversational A ..read more
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