It’s another week and another opportunity to build your personal brand from other sports. Today’s blog post focuses on how fitness influencers use social media and methods to adopt from football broadcasters and brands. Focus your content marketing on fan behaviours View this post on Instagram A post shared by DEMI BAGBY (@demibagby) Instagram reel posted by fitness influencer, Demi Bagby Fitness influencer Demi Bagby, a few weeks ago, did a walk around at a gym and asked several members what songs they were listening to while working out  Music is similar to sport in the sense that ..read more

Across the marketing world, tactics, tricks and trends are transferable regardless of whatever industry you’re in. Plus, particular sports are quicker to jump on trends than the combat sports world. However, it’s not just about the trends; it’s about following tactics that help optimise visibility, community management and branding. One way or another, it’s time to learn how to build your personal brand from other sports. The Lawn Tennis Association content team know exactly what they’re doing with X threads @andy_murray has his eyes on @Paris2024 #BackTheBrits pic.twitter.com/9u5w5Wo9Vm — L ..read more

The use of emojis across social media marketing has become increasingly popular over the last several years. They’ve increased the level of creativity brands can explore when producing content, and they support communication online to be more succinct and concise while enhancing the tone-of-voice brands want to express. For that reason, I’ve created a blog post to help fighters, combat sports brands, and fight promotions learn more about how emojis can be used to grow your personal brand. I know what you’re thinking; what’s the point of growing ‘my brand’? Well, it’s something which can open u ..read more

Whether you’re a fighter, a combat sports brand or a fight promotion, it’s important to consider how other sports promote themselves via content. The reason is that sport is more than just sport; it’s an entertainment business which is focused on placing bums on seats and its assets, drawing as much attention as possible. For that purpose, I’ve decided to dedicate a weekly blog post covering some of my favourite brands across different sports to discover how they create content and how this can benefit the fight game. The Lionesses demonstrate how to make content as inclusive as possible on X ..read more

I meant to write this blog post some time ago, but hey, better late than never! Throughout 2023, a lot has gone on in the fight game, such as the growth of crossover boxing, creators continuing to gain leverage with hardcore supporters, Search Engine Optimisation evolving across different avenues and much more that we’ll dive into. Search Engine Optimisation will continue to evolve in its inclusive nature It’s becoming clearer by the hour as social media is becoming more and more saturated that it’s evolving into more than a platform just for content. Instead, it’s becoming a super app. Whethe ..read more

UFC298 was an absolute banger and a half this weekend, and there are plenty of learnings to take away from the event, especially from a marketing lens. Whether you’re a fighter, combat sports brand or a fight promotion, there’s lots of value to transfer to your own craft from today’s blog post! Make the most out of emojis for engaging captions across your X feed #UFC298 — Chamatkar Sandhu (@SandhuMMA) February 17, 2024 X post from Chamatkar Sandhu The social media lead at TNT Sports, Chamatkar Sandhu, certainly caught my eye with this X post ahead of UFC298. In the grand scheme o ..read more

Back with another blog post, and I’m loving it! This weekend saw one of the biggest sporting events take place, the SuperbowLVIII! The San Francisco 49ers didn’t quite cut the Kansas City Chiefs, as the end result was 25-22 in favour of the Chiefs.  I won’t lie- I don’t know too much about American football. However, I completely understand the scale of the Superbowl from a marketing perspective. Therefore, I’ve written this blog to do what I do best: support fighters, fight brands and promotions by getting their marketing strategies on point. Specifically, through this blog, I’ll be shar ..read more

This coming weekend, on February 17th, UFC 298 will take place at the Honda Center in Anaheim, California. The event will be headlined by Ilia ‘El Matador’ Topuria, who will attempt to take Alexander ‘The Great’ Volkanovski’s featherweight title. What inspired me to write this blog post was how hard Ilia is digging his teeth into promoting himself ahead of this bout. It’s a testament to his self-belief that he can get the job done. Coincidentally, there’s certainly value for fighters, brands and promotions to take away from El Matador’s marketing tactics. Let’s dig in! Repurpose content from l ..read more

None other than UFC featherweight champion Alexander ‘The Great’ Volkanovski was featured in a very engaging commercial promoted by Sportsbet.com.au on X for #UFC298. The Great will defend his title against the undefeated Ilia ‘El Matador Topuria’ for the event. I could carry on all day about how unorthodox this piece of content was, from the references, gimmicks, and sneaky verbal trades to Ilia. However, as a sports marketing geek, I’m going to speak about a minute detail: re-branding. Volk's sick of all this BS about his age #UFC298@alexvolkanovski pic.twitter.com/ntbp1hujnK — Sportsbet.c ..read more

Happy New Year, fight game enthusiasts! I hope we’ve had a festive season and valued time with loved ones! It’s Friday, so it’s time for the year’s first edition of How Can This Benefit My Brand.  SPORTbible leads by example to optimise blog posts on X Footage of what darts looked like 50 years ago inside Ally Pally has caught people off guard. pic.twitter.com/Ajim7PiXKF — SPORTbible (@sportbible) January 3, 2024 X post from SPORTBible Considering many brands and personalities still getting used to the adaptations being made on X, promoting blog posts has been a big topic of discussio ..read more