Reading Time: 4 minutesSocial cause marketing to make scientific content more accessible Climate content is often suppressed by social algorithms because it’s not exceptionally engaging. A cause as global as climate change should be widely distributed, however, most scientific research on the impact of climate change is published in academic journals, and not in more accessible content sources. The Estuary & Ocean Science Center (EOS) wanted to find a way to create a cause marketing campaign related to climate change and the impact on marine life easier to digest and inspire action from no ..read more

Reading Time: < 1 minute The Phoenix Business Journal honored some of the Valley’s outstanding professionals Dec. 1 at the 11th annual Most Admired Leaders event, and 48 West Agency’s CEO, Leigh Dow was among the honorees. The 28 honorees in the 2020 class come from a variety of industries and backgrounds, but they all are recognized for the strong leadership they have shown in their respective careers and while giving back to the community. This year’s winners were chosen out of more than 150 applicants by a panel of former Most Admired Leader award recipients. Arizona Bank & Trust spo ..read more

Reading Time: 2 minutes PHOENIX, Ariz., Oct. 8, 2020 – 48 West Agency CEO, Leigh Dow, was recently named to the National Small Business Association (NSBA) Leadership Council. NSBA is the nation’s oldest small-business advocacy organization and operates on a staunchly nonpartisan basis. Dow, a recognized leader in the small-business community, joins the NSBA Leadership Council alongside other small-business advocates from across the country as they work to promote the interests of small business to policymakers in Washington, D.C. The NSBA Leadership Council is a select group of small-business ..read more

Reading Time: 2 minutes Is your company in a tight spot? Are you looking for top-tier marketing services? 48 West Agency is your team’s solution for cutting-edge results and creativity. Based in Phoenix, our company provides high-quality marketing and PR resources for our clients. and our reviews prove they are seeing results. We’ve worked with ambitious brands, helping them break through the competition. Delivering over 840 campaigns, our team is set to make your next creative adventure a reality.  We pride ourselves on delivering real results for our clients. Now, they’ve returned the f ..read more

Reading Time: 2 minutes PHOENIX, Ariz., Sept. 17, 2020 – Phoenix-based 48 West Agency (48 West) was awarded the 2020 Public Relations Society of America (PRSA), Phoenix Chapter, Copper Anvil Award for PR management of the Risas Dental and Braces national “Labor of Love” event in 2019. The agency also took home a Copper Anvil Award of Merit for their special events work with Citadel Completions. Copper Anvil Award for “Labor of Love” PR Special Event Management  48 West earned the prestigious Copper Anvil award for the Risas Dental and Braces annual Labor of Love event held on Labor D ..read more

Reading Time: 3 minutes PHOENIX, Ariz., June 3, 2020 – 48 West Agency (48 West), a Phoenix-based full-service marketing and public relations agency, today announced Ramco Aviation Software, Citadel Completions, and New Discovery Aerospace and Defense as additions to its growing portfolio of aerospace and aviation clients. The primary focus for 48 West for each client will include market research, marketing strategy, public relations and content marketing. Ramco Aviation Software for Aerospace & Defense is a comprehensive enterprise-wide M&E/MRO (maintenance, repair and overhaul) softwa ..read more

Reading Time: 2 minutes PHOENIX, Ariz., May 15, 2020 – 48 West Agency (48 West), a Phoenix-based full-service marketing and public relations agency, is selected as the Cerebrum Corp agency of record. Created by laboratory and computing professionals, Cerebrum Corp is a Software-as-a-Service (SaaS) firm that designs intelligent lab workflow software solutions to the never-ending bottleneck of specimens in accessioning for small to medium-sized medical and anatomical pathology practices or CRO. Continued Expansion This selection continues to expand 48 West’s growing roster of marketing and publi ..read more

Reading Time: < 1 minute As marketers. we have more tools than ever to share messaging including the internet, social media, content networks and artificial intelligence. It is easier than ever to create a “firehose” of information because of the availability of a rising number of channels willing to disseminate information — fact or fiction. Using fictional propaganda conflicts with what we expect from a business (honesty, ethical behavior, transparency). However messages received in greater volume from a greater number of sources are typically more persuasive and impactful, especially if ..read more

Reading Time: < 1 minute We are early adopters of AI, and recently we’ve been using AI to deliver more intelligent and hyper-relevant PR strategies for our clients. AI allows us to: Save time while still keeping the relationship management feeling organic. Improve the speed and precision of media monitoring. Deliver hyper-relevant content to media outlets, which is increasing the rate of placements for our clients. Analyze audience insights and predictive analytics, taking the guess work out of content marketing and editorial planning. Focus on what makes us a great PR agency – bold creati ..read more

Reading Time: < 1 minute Digital reputation management means staying up to date even as things are constantly changing, and taking action as needed. Recently, digital reputation management has gotten even more complicated with the proliferation of “deepfake” videos. The speed at which these videos can spread is alarming. After being published, they are often shared on social media to an audience of thousands or even millions of people — many of whom don’t realize the video is doctored. With the 2020 election fast approaching, there is no doubt that deepfakes will remain an issue. They ..read more