Want to know why you shouldn’t build your business on borrowed land? When you are marketing your business you can essentially be building your business on owned or borrowed land. In this blog post you’ll learn about what the difference is between owned and borrowed land, why you shouldn’t build on borrowed land and what… The post Don’t build your business on borrowed land appeared first on Charelle Griffith ..read more

Want to know why you shouldn’t rely on social media to market your business? Social media has changed the world forever, and there is no denying the opportunity it offers to small business owners. Without any financial investment, you can open a profile and post content that has the potential to be seen worldwide. Social… The post Why you shouldn’t rely on social media to market your business appeared first on Charelle Griffith ..read more

Want to know what ‘being consistent in your marketing’ means? If you are marketing your own business you are likely to have come across a marketing expert telling you that it is important to be consistent when marketing your business. But what does that actually mean? Well you are in the right place as I’m… The post What ‘being consistent in your marketing’ means appeared first on Charelle Griffith ..read more

Have you heard about having a signature offer in your business but aren’t entirely sure what that means and how to create one? If so, you are in the right place. Having a signature offer in your business can be a game-changer making it both easier to run your business and enabling you to make… The post What is a signature offer? And why having one will make growing your business easier appeared first on Charelle Griffith ..read more

Want to know how to gain more repeat business? It’s a well-known fact that it is easier to get someone who has bought from your business once to buy again (given they had a good experience) versus someone who has never bought before. And given how much money it can cost you to acquire that… The post 4 ways to gain more repeat business appeared first on Charelle Griffith ..read more

Want to know how to plan for the new financial year? Business planning can happen at any time of year, but it is common to do annual business planning for the financial year or calendar year. Business planning isn’t something you should just do at the beginning of your business and never again. It is… The post Business planning for the new financial year appeared first on Charelle Griffith ..read more

Want to know how to build an offer suite around a signature offer? When you are first starting a business it makes sense to have one signature service or offer. Less really is more in the beginning and by just marketing and selling one signature offer you’ll be able to master marketing and selling that… The post How to build an offer suite around a signature offer appeared first on Charelle Griffith ..read more

Want to know how to market multiple services or digital products in your business? It’s common for an online, service-based, business owner to start with one main service, sometimes referred to as a signature offer, but then in order to maximise customer lifetime value and increase revenue in the business as a whole other services… The post 3 ways to market multiple services or digital products appeared first on Charelle Griffith ..read more

Want to build the ‘Know, Like and Trust’ factor through content? Buying something online is a leap of faith. You are essentially giving someone money in exchange for a promised service or product. So if you want to make more sales then you should be focusing on building the ‘Know, Like and Trust’ factor and… The post 9 ways to build the ‘Know, Like and Trust’ factor through content appeared first on Charelle Griffith ..read more

Want to know how to attract high-ticket clients for your business? In an effort to increase revenue in your business (or work less), you might have created some high-ticket services or offers, but it is pointless having high-ticket services or offers if you then aren’t able to attract clients who are willing to buy those… The post How to Attract High-Ticket Clients in 2024 appeared first on Charelle Griffith ..read more