DIGITAL DISPLAY ADS DO GENERATE LEADS This case study is for you if your digital marketing agency has ever told you that Display ads are simply for “branding” and “retargeting,” not lead generation. "TECHNOLOGY IS OUR DRIVER. WE USE THE LATEST ENHANCEMENTS IN DATA COLLECTION TO SEND THE RIGHT MESSAGE TO THE RIGHT CUSTOMERS." RICH DELANCEY, CEO / DIGITAL GURU The Challenge The average bounce rate for a display campaign can range between 50-90%. Post Click & Post View Lead Attribution tend to be much lower than paid search ads. Our Solution Ghost Data custom audience retarget ..read more

SAVED AND DELIVERED 67 DEALS IN 11 WEEKS A case study that showcases results from hyper-focusing on the best leads your dealership has, the Showroom Visitor, for a Gulf Coast RV Dealership Group. I've told Rich a hundred times this is the best tool you sell that makes sense for a dealer. STEVE "D" DEFFENBAUGH, VP of Variable Operations The Challenge Understanding why a consumer takes the time to travel to your dealership and spend hours walking the lot, only to leave the dealership without purchasing. Dealerships spend millions of dollars getting visitors to the showroom only to see ..read more

The millennials have been known to impact several industries, causing consumer behavior to shift significantly and transforming the business landscape. Years ago, many experts believed that millennials would not be interested in owning vehicles. The top reason backing this forecast was the growing environmental consciousness among millennials, which was believed to be the success driver for ride-sharing services and public transportation. With car sharing being the most popular transportation solution, the prediction was that vehicle ownership will not be as strong as in previous generations ..read more

The COVID-19 pandemic has severely impacted businesses and industries in many unexpected ways. Restrictions on mobility has made it difficult to proceed with business as usual, forcing many companies to shift to a remote work setup. Apart from business owners, consumers have also faced major disruptions in their daily lives, thus causing their preferences and lifestyles to change. The shifts in consumer demands and adjustments forced by the pandemic have disrupted all industries, without any being an exception. With that said, different industries faced different impacts, with some being hit n ..read more

It is no secret that in today’s digital age, the online space is a powerful and valuable asset. Nowadays, gadgets have become something of a necessity, making it normal to see everyone carrying a smartphone wherever they go. Likewise, the Internet has evolved into a top source of information, which billions of users browse through daily to learn about various things. With the level of advancement that technology has achieved in the present day, it is no surprise that businesses are capitalizing on it to further grow and scale their operations.   Harnessing the capabilities of search engin ..read more

2020 has been challenging—and the biggest reason for this is the unexpected occurrence of the COVID-19 pandemic. As a global phenomenon, the entire world has been affected by the virus in one way or another. As such, people worldwide have had to transition to various changes in their daily lives. From taking classes online to working from home, the pandemic has led to the need for the so-called new normal.   Businesses are also not exempt from this, as the pandemic has forced companies to stop conducting business as usual early on in the year. Some industries, like tourism and entertainme ..read more

How Did the Car Industry Fare Amid the Pandemic? Check Out the 2020 Year-End Review The COVID-19 pandemic has truly shaken the world, impacting people’s daily lives and disrupting the business landscape in more ways than one. Some industries, like travel and hospitality, have been hit particularly bad due to the need for limited face-to-face contact and interactions. As for most businesses, remote work has become the new normal, with many relying on online communication and collaboration tools.   Given that all business industries have been affected by the pandemic, it is no surpri ..read more

Toolkit Tuesday- What’s New at Toolkit? Dealership Toolkit’s COO Liz Martin and CEO Rich DeLancey join Trisha Clark for an update on what’s new at Toolkit. Rich talks BOTS and Shopping Insights, and Liz explores data and creative. Finally, Rich shows you how your Google Adword account may be costing you thousands of wasteful dollars. Join us for this must-watch episode ..read more

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