Even though you’re doing all the jobs in your business right now, if you intend to grow it into one that employs people full-time, you’ll need to know who you need. Of course, what your teams and departments look like in that final form will differ based on your business. For now though, let’s talk marketing. Most business owners’ challenges with producing content could come from not knowing what the various activities are for – that is, what roles correspond to different marketing activities? The roles correspond to activities and responsibilities and may or may not be the specific job titles ..read more

Episode : 07 How isht Gets Done: Unpacking the Content Production Process Play on Spotify 16 min 33 sec Chapters (0:00:55) - What is Content Production Defining content production vs content strategy, why you need a scalable content production process. (0:02:45) - Establishing a Content Production Process Steps in developing a content production process, identifying goals, clarifying roles, asset management, and establishing deadlines. (0:5:37) - Content Production Toolkit Software for managing team collaboration and 11 AI tools to streamline your content marketing. 0:00 / 0 ..read more

Episode : 06 The Role of Visual Storytelling in Business: A Conversation with Shawn Shepard Play Episode 48 Min Chapters (0:00:00) - Visual Storytelling We define visual storytelling, crafting a brand story, the psychology of visual perception, and the importance of appearance. (0:14:35) - Visual Storytelling in Corporate Branding Responding to trends and crises requires creating a core brand identity of sound, feel, look, and visual storytelling translated across events, conferences, and employee retreats. (0:30:55) - Measuring Success and The Content Brunch Measuring the succes ..read more

The Road Less Traveled: Choosing Entrepreneurship Podcast Episode, Professional Development Many people see life’s harsh realities and think their only choice is to accept what they get. However, many choose to take the path of entrepreneurship even when life is hard. Marline Paul of Enilram Creative discusses helping military spouses make this choice from a desire to create a better future for themselves and their families. Many entrepreneurs have a vision for the world plus the passion to make it happen. These souls develop resilience and build the strength to pursue the unbeaten path ..read more

In the bustling market of business-to-business (B2B) services, acquiring a faithful following and nurturing their trust in your expertise is more of a marathon than a sprint. It’s tempting to focus your marketing and sales efforts on the 5% of the market actively searching for your offerings. However, an effective content strategy plays a longer, more rewarding game. Enhancing your brand awareness and brand authority through a comprehensive content strategy allows you to be the beacon in the vast sea of your target market – including the 95% who aren’t even looking for you right now. The Impor ..read more

PR vs Marketing: Which is Right for Your SMB Today? B2B Marketing Strategy, Content Strategy, Podcast, Videos Sometimes figuring out the right methods for promoting your business is a challenge. Em Fergusson of Em Fergusson PR helps you figure out if you’re ready to be news… or if you should focus harder on marketing. 0:00 / 0:00 S1E3: Em Fergusson, Em Fergusson PR Episode Transcript Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. PrevPrevious EpisodeNota Bene: Data Privacy & Trust Signals for ..read more

Nota Bene: Data Privacy & Trust Signals for Small Biz Too many small business owners – of all sizes – are taking data privacy lightly. Earning trust and being compliant with the law takes strategy and a stance that a little more effort up front yields long term brand returns. Certified Informational Privacy Professional Jodi Daniels, founder & CEO of Red Clover Advisors, teaches us how to do it right. 0:00 / 0:00 S1 E2: Jodi Daniels, Red Clover Advisors Episode Transcript Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper matti ..read more

Safeguarding Your Small Business From Cybercrime and Hacking Attacks Small businesses are at high risk of damage from cybercrimes due to their typically lax protocols. Cytellix Corp’s Trenelle Lyiscott shows us how to fight back. 0:00 / 0:00 S1 E1: Trenelle Lyiscott, Cytellix Episode Transcript Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. The post Safeguarding Your Small Business From Cybercrime and Hacking Attacks appeared first on Dr. Lisa Richardson ..read more

I decided to check out Airmeet since I’m attending an event on the platform, and stumbled into a review as I was exploring. Here’s a peek inside my head while I evaluate software. About midway in, it becomes a review-slash-comparison of Airmeet vs Hopin. Here’s my honest, off-the-top-of-my-head, rambling assessment. I’ll do a proper comparison post in the coming weeks on the Main Street site. The post Dr. Lisa Explores Airmeet appeared first on Dr. Lisa Richardson ..read more

(Transcript coming soon!) The post Pricing Strategies for the Real World [Webinar] appeared first on Dr. Lisa Richardson ..read more