When I worked in the Entertainment Industry, I learned a lot about 3-act structures, characters archs, and Hollywood cinematic story structures.  I first thought that these rules should be broken to usher in a new generation of storytelling, but there’s something about narrative arcs that have kept viewers engaged for a long time. In today's digital age, where content is abundant and attention spans are fleeting, the ability to tell a captivating story has become more critical than ever. From marketing campaigns to film productions, mastering the art of storytelling is essential for enga ..read more

Constructing rigs to capture unique camera movements have always been a fun task for me.  From attaching gimbals on monopods to hanging cameras on a menace arm, there are so many different ways to work with your grip and gaffer to place a camera in a unique position.  Enter  Joris Noordenbos, a visionary film director, who used a simple rope to attach to a camera to capture some incredible shots of a food product. In a recent Instagram post, Joris Noordenbos provided a glimpse behind the curtain, showcasing the mesmerizing process of crafting engaging food commercials using not ..read more

In the fast-paced world of digital marketing, staying relevant is key to success. Yet, amidst the constant churn of trends and algorithms, there exists a powerful strategy that stands the test of time: evergreen content. Particularly in the realm of video marketing, crafting timeless content can yield enduring benefits, resonating with audiences long after its initial release. In this comprehensive guide, we delve into the intricacies of evergreen video content strategy, offering insights and strategies to help you create videos that maintain relevance and drive engagement for years to come ..read more

I’ve been telling a lot of new creators and business owners for years that you don’t need a big budget to create engaging ads.  In fact, viewers nowadays would often prefer to watch User Generated Content or phone footage on an Instagram Story to see the true nature behind a company’s brand.  So when it comes to video ads, it’s good to find a balance between what your viewers want to watch and what your brand wants to express as its true voice.  Now in the realm of video marketing, creativity often trumps budget. Alex Grima's recent endeavor—a stunning commercial for Twinings T ..read more

Creating videos started with filmmaking, a once highly-exclusive industry that only film school graduates, friends and family members of established producers, or people with money and connections could participate in. The gatekeepers keep a lot of the Hollywood production techniques hidden behind protected film sets, TV studios, and film schools.   But as technology such as the DSLR democratized access to cameras that could produce cinema-quality images, regular folks outside of film school and Hollywood could create high-quality videos on a low budget.  And with the advent of ..read more

In the realm of culinary content creation, the marriage of technology and traditional baking techniques can result in truly mesmerizing content. Kate Telek's recent Instagram video is a perfect example of this harmonious blend. Utilizing the InstaPro 360 camera, Kate has managed to elevate the simple act of baking cookies into an immersive and innovative visual experience. Let's delve into how this unique camera work has set a new standard for food bloggers and enthusiasts alike. The Magic of InstaPro 360 At the heart of Kate's video is the InstaPro 360 camera, a device known for its compact ..read more

Marketing is tough when you’re surrounded by a sea of content.  Just getting a view is tough, let alone a conversion.  So how do you create content that’s shareable and engaging?  Jump on trends so your content is relevant, current, and pertinent. In today's fast-paced digital landscape, staying current with video trends is essential for marketers and content creators looking to make an impact and reach a wider audience. With platforms like TikTok, Instagram, YouTube, and Snapchat constantly evolving, it's crucial to adapt and embrace emerging formats and techniques to create c ..read more

Creating video ads for products for brands can be done at home or in a small studio, and Negin Gatavian has been an inspiring creator to watch in this space.  A recent Instagram video by Negin offers a fascinating peek behind the curtain of her latest video ad for Monin, revealing the intricate dance of creativity and technical prowess that brings such projects to life. This blog post delves into the various elements Negin employed to craft an ad that's as captivating as it is effective, from innovative camera work to meticulous production design. The Dance of the Camera One of the stand ..read more

In today's rapidly evolving world, businesses and organizations are faced with a multitude of challenges that require swift and effective communication strategies. Whether it's a global pandemic, natural disaster, or social unrest, maintaining transparency and connection with stakeholders is crucial for navigating through crisis situations. In such times, video communication emerges as a powerful tool for delivering messages with authenticity, empathy, and clarity. The Power of Video in Crisis Communication Video has become an integral part of our daily lives, especially in the era of remote ..read more

In the fast-paced world of social media marketing, capturing the attention of consumers requires more than just a product photo or a catchy tagline. Brands are constantly seeking innovative ways to stand out from the crowd and connect with their audience on a deeper level. Evan Tanaka’s creativity and his recent Instagram post provided a glimpse into the meticulous process of crafting a captivating video for Sans drink, inspired by the world of anime. Evan Tanaka is a talented commercial director and photographer known for his unique visual style and innovative approach to storytelling. With ..read more