On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are joined by Brandon Leibowitz, the founder and operator of SEO Optimizers, to talk about the often discussed, but rarely understood topic of SEO, and the importance it plays in branding.  Brandon Leibowitz runs and operates SEO Optimizers, a digital […] The post SEO and Branding in Today’s Everchanging Marketplace appeared first on brandRUSSO ..read more

In today’s business world, your brand serves as the initial handshake, the prelude before any conversation even takes place. But what exactly is strategic branding, and why is it indispensable for businesses looking not only to survive but to excel in a competitive market?   Strategic branding is both an internal process, as well as external, […] The post The Value of Strategic Branding  appeared first on brandRUSSO ..read more

Greg McDaniel, a partner in McDaniel/Callahan Real Estate Team in Northern California,  joins Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast to talk about the importance of authenticity – both in branding and in life. As a real estate agent known for his authenticity and unique perspective on […] The post Authenticity in Branding with Greg McDaniel appeared first on brandRUSSO ..read more

In the world of B2B manufacturing, distinguishing your brand isn’t just beneficial—it’s vital for survival and growth. Yet, the concept of branding in manufacturing often takes a backseat to product development and operational efficiency. The following focuses on why branding should be a cornerstone of a manufacturer’s strategy, touching on the nuanced challenges you face […] The post Navigating the Marketing Maze – A Branding Guide for Manufacturers appeared first on brandRUSSO ..read more

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael talk about their recent attendance at the 21 Hats Conference in Fort Worth, TX. They highlighted the pivotal role that the 21 Hats founder, Loren Feldman, has played in the continued growth of their business in addition to providing insights […] The post Branding Insights from the 21 Hats Experience appeared first on brandRUSSO ..read more

Estimated Read Time: 3 minutes When it comes to recognizable brands, there is perhaps none more famous than the Oscars. What began in 1929 with a small ceremony of just under 300 people, is now broadcast to millions around the world. But what happens when a popular brand gets a black eye? At the 94th […] The post Power of Branding: Lessons Learned from the Oscars  appeared first on brandRUSSO ..read more

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Mark Donnigan, founder of Growth Stage Marketing, to discuss the shift from traditional marketing to virtual marketing, understanding your audience, and the importance of who’s on your marketing team. Mark Donnigan, founder of Growth Stage Marketing, builds technology companies as […] The post Launching, Building, and Scaling Your Brand with Mark Donnigan appeared first on brandRUSSO ..read more

Estimated Read Time: 3 minutes 10 seconds Catering to Your Audience Through Brand Content Crafting brand content that speaks with your audience’s specific preferences is essential for effective B2B marketing. While it may seem like common sense, many brands tend to speak their own language rather than that of their customers. Regardless of whether you’re […] The post Catering to Your Audience Through Brand Content appeared first on brandRUSSO ..read more

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Jeff Bartsch, visionary storyteller and founder of Story Greenlight, to discuss the power of storytelling in branding and how to reach your audience in the age of AI by creating authentic content with human connection. Jeff Bartsch is a visionary […] The post How Storytelling Can Save Your Brand with Jeff Bartsch appeared first on brandRUSSO ..read more

Estimated Read Time: 3 minutes 33 seconds In moments of self-doubt or reflection, we often find ourselves pondering the age-old question, “Who am I?” This existential inquiry isn’t just reserved for personal introspection—it has intriguing parallels in the corporate world. Just as self-awareness is vital for personal confidence, a similar principle holds true for your […] The post Your Brand Identity: Raw and Real appeared first on brandRUSSO ..read more