when you consider that Android’s unveiling in 2007, the platform has stayed proper to its commitment to offer open and loose source code. The supply code is freely available to developers and tool producers who can, at their personal discretion, install the software program without demanding about the hassles of licensing prices. the ensuing reduction in prices permits tool manufacturers to deliver Android gadgets to the market at substantially decrease charges than the competition, with the average rate of an Android phone nearly US$400 inexpensive than an iPhone. Android now not simplest gi ..read more

1. Predictive Analytics No-one can recognize the destiny however with predictive analytics, we will get quite near. Predicting when machines need upkeep or when outages may arise boosts performance and better decision-making. this is a pass faraway from reactive preservation. Don’t wait till a device desires to be repaired to carry out fixes. Use predictive analytics to discover a device’s future issues and act hence. This advanced way of handling renovation is good for producers. What’s even better is the effect predictive analytics has on operational performance. believe the applicable peop ..read more

The political debate surrounding climate change has been raging for the past two decades and is likely to continue for the foreseeable future. However, several recent developments indicate that the leaders of many large business enterprises have accepted the reality of climate change and recognized they need to step up their focus on environmental sustainability. August 2019 – The Business Roundtable, an organization whose members are the CEOs of major U.S. companies, issues a new Statement on the Purpose of a Corporation. The new statement says that corporations must serve the interests of a ..read more

In my last post, I wrote that it’s time for marketers to rethink their approach to personalization. The value of personalized marketing has been widely recognized for nearly two decades, and most marketing pundits are recommending that marketers expand their use of personalization. They contend that marketers should make personalization more specific and use it more frequently, in more channels, and for more types of communications and experiences. The problem with this “more personalization” approach is that it fails to account for widespread and growing privacy concerns among both consumers ..read more

The value of personalization in marketing has been largely unquestioned for nearly two decades. Today, most marketers view personalization as essential for success, and many companies have made personalization a top priority. But the marketing environment is changing, and that means it’s time for marketers to rethink their personalization strategy. In a report published last November, the research firm Gartner predicted that by 2021, one-third of marketers will reduce spending on personalization, and by 2025, 80% of marketers who have invested in personalization will abandon their efforts due ..read more

The global communication firm Edelman released the 2020 edition of its “Trust Barometer” survey during the World Economic Forum in Davos, Switzerland last month. The new survey found that despite low levels of unemployment in most of the markets covered, many people aren’t optimistic about their prospects for the future. About two-thirds of the survey respondents said they do not have confidence that their current leaders can successfully address their country’s challenges. Edelman has been conducting an annual survey on the state of trust around the world for the past 20 years. The Trust Bar ..read more

Last fall, The B2B Institute (a think tank funded by LinkedIn) published a research report that every B2B marketer should read. The 5 Principles Of Growth In B2B Marketing describes the findings of research conducted by Les Binet and Peter Field, two highly-regarded, UK-based experts on advertising effectiveness. This report is based on an analysis of data contained in the IPA (Institute of Practitioners in Advertising) Databank. The IPA is a trade organization representing the UK advertising industry, and the Databank includes extensive data submitted for the IPA effectiveness awards competi ..read more

It’s now abundantly clear that compelling thought leadership content has become a vital component of effective marketing for most B2B companies. Numerous research studies have demonstrated that business buyers are relying on thought leadership content and that it has a significant impact on purchase decisions. The 2020 B2B Thought Leadership Impact Study by Edelman Business Marketing and LinkedIn provides more convincing evidence that good thought leadership content has become essential for successful B2B marketing. This research involved a survey of 3,275 global business executives across a ..read more

B2B eCommerce digital transformation: How to build a successful eCommerce website, incorporating best industry practices Building a successful eCommerce website architecture can be somewhat tricky and challenging, especially for B2B businesses. Due to the effect of Covid-19, many brick-and-mortar stores suffered many losses. Hence prompting them to take their businesses online. Also, aside from the harsh impact of Covid-19, the millions of money grossed daily from several online platforms is an eye-opener for small stores to adopt eCommerce websites for their B2B businesses, and generate more ..read more

Like every pricing strategy in business, the pricing strategy can add or remove from your business’s success, depending on how you implement it.  As an entrepreneur, you must establish a suitable price model for your products and services. This includes knowing which one is best at a particular phase of the business. And which one should come as a rescue plan if one fails.  For example, a penetrating price strategy will work best for introducing a new business in the market. At the same time, a value-based price strategy will be great for a well-known product.   What is a P ..read more