Google is the search engine of choice for billions of active internet users across the globe. It is used by everyday users as well as large organizations and enterprises. Google’s ability to provide its users with the most accurate and relevant results that match their queries has made it one of the most popular and widely used search engines in the world.  Google uses software known as web crawlers that explore the web and scan the content of the websites they find on the internet so that the entries can be created for a search engine index. Google has complex algorithms that analyse web ..read more

Have you ever noticed a lock icon in the address bar while visiting certain websites? It simply means the website is using HTTPS.  But what is HTTPS? How does it work? What is the importance of HTTPS? In today’s blog post, we will discuss everything you need to know about HTTPS. We will show you the differences between HTTP and HTTPS. What’s more, you will learn how to make sure that your website survives a migration from one protocol to another. So, let’s get started. HTTP – The Basics HTTP stands for Hypertext Transfer Protocol. It is an application layer protocol that is used for trans ..read more

Like any meat-n-potato SEO tactics, headings play a crucial role in making the content on a web page well organized and easier to read. Not only that but also, they are important for good technical SEO. It means the search engine optimization (SEO) steps you should take to make your website easier for search engine bots to crawl and index webpages. Crawling and indexing refer to “reading” the pages and categorizing them by that. So, if bots aren’t able to crawl a page, ranking becomes difficult. Now, technical SEO  refers to practices that hardly do with the website’s actual content ..read more

One of the issues faced by law firms is that they fail to notice any improvements in their SEO despite hiring SEO agencies and paying the so-called SEO experts. One thing that law firms need to realize is that quality SEO can’t be cheap. If you are paying less than $1000 per month for SEO content or link building services, you are wasting your money.  Not every Law firm is happy with their bigshot SEO partners Lets’ have a look at seven common reasons why their SEO efforts keep failing and how they can avoid these mistakes, finding a reliable SEO agency. Hire someone interested in SEO an ..read more

Authoritative backlinks are given a very high weightage in SEO Link building can be extremely beneficial to SEO. Why not enlist the assistance of professionals? Continue reading to learn five reasons why you should hire a backlink building service. The future of online marketing is Search Engine Optimization (SEO). Link building, which involves having links to your website appear on pages other than yours, can help you leverage your global and local SEO capabilities. The better your backlinks are, the higher your SEO ranking. If your SEO ranking is higher, your marketing will be more effective ..read more

As a smart marketer, you need to have complete inside-out knowledge about your business rivals. And no matter how far you go, there are always more competitive insights left to unveil. Approaches like analysing marketing trends to evaluating competitive landscape, traffic dynamics within your market, and its lead players can reveal a lot. Now, let us move on to some more complex findings that you can explore by the website traffic metrics of your rival. Let us check out six hidden points you can explore within a finger snap with the help of competitor analysis tools! Here are the insights that ..read more

One can create a flawless website only after beating all the challenges related to website development, design and SEO. Then a website will become the first line of communication between the outside world, including guests, visitors, potential customers, and your business. You can’t skimp on getting a quality website. After all, contrasting the conventional channels of interaction, a website will be open for your business 24/7 online. On the other hand, if you own a startup business, you know that fast-evolving ranking algorithms and SEO techniques can make it difficult for your busi ..read more

In the world of technology, things change very fast. That’s why it’s essential to keep up with the times. The same is true for website design and website development trends. Many websites features that were once considered best practices are now a thing of the past. And if you do not consider updating them, you might lose new customers and opportunities. After all, no one wants to buy from a website that looks outdated and misses important web standards.  In this blog, we are going to discuss the latest web design and development trends. These tips will help you create a highly functional ..read more

Advances in robotics and artificial intelligence over the past few years have reshaped the business landscape around the world. Artificial Intelligence (AI) helps companies across industries that utilise technology increase efficiency and productivity by automating business operations.  Robots have been assuming new roles in the SEO world as well. Programmatic technology and predictive analysis have been used to deliver targeted messaging with high efficiency and accuracy for a long time. Google’s Rankbrain, which is a major component of Google’s core algorithm, uses machine learning to d ..read more

Companies need to embrace new trends and advanced business solutions. It helps them cope with the natural evolution of the market and beat the competitors. Quite remarkably, digital marketing has become a crucial part of this progress. The top industries are considerably dependent on it. However, some industries are more dependent on the service of a digital marketing agency than others. Here, we will be taking a closer look at those top industries that can benefit from digital marketing in 2021 and why so. What makes Digital Marketing so relevant in the modern industry? The pop ..read more