A crucial part of our business marketing strategy nowadays is Social Media. We all need help when it comes to this giant and here are some actionable tips that when you put them to practice, will up level your social media marketing! AUDIT YOUR LAST 10 INSTAGRAM POSTS Do they align with your strategy? Do they bring you closer to your long-term goals? How are they working towards getting your audience to know, love and trust you? Now, plan out your next 10 posts in line with your strategy. START TELLING A STORY USING YOUR INSTAGRAM FEED Share your brand story, your values and bit about the peop ..read more

Are you working tirelessly to create new social media content and pump out the perfect captions? Content creation can be exhausting, especially when you don’t see results. You’re not alone mama. Many small business owners and mompreneurs struggle when it comes to crafting powerful Instagram captions that resonate with their audiences. Today we will explore 5 Copywriting Tips to Create Powerful Instagram Captions: Save the best for first Include numbers or scroll-stopping data Speak directly to your audience and connect with their pain points Be clear about what you want your audience to do (c ..read more

by Michelle Pacheco-Gallo | Business & Social Media Mentor | Founder Miami Mompreneur I found a great tool that will help to Drive Traffic & Create Sales from Instagram and it’s completely FREE. Yes, free! the name is Flow Page. I was browsing what to use: linktree or lininbio, and saw they charge bewteen $14-29 a month, and I stumbled across flowpage, by accident and voila! Free and AWESOME. Check out the tutorial below to see how this works and how to optimize it for your business. Make sure to leave a comment and share your flow page on your Instagram stories and tag me so I can re ..read more

by Michelle Pacheco-Gallo | Business & Social Media Mentor | Founder of Miami Mompreneur Earlier this year Instagram launched GUIDES, a feature only for wellness creators to share tips, resources and other longer-form content in a dedicated tab on their user profiles. Now available for everyone, this feature can be a great opportunity for Business Owners. Guides make it easier to find, curate and share the products, places and posts you love or feature on Instagram. You can find Guides on Profile, and share them across Stories and in DMs. Product Guides may be featured in Instagram Shop, t ..read more

by Michelle Pacheco Who needs some productive tips to help us work smarter and not harder? All our lives we’ve been told to work harder if we want to achieve, if we want to succeed, if we want to do more, and if we want to maximize our potential. But, consider this: What if you could get just as much done – or more – if you simply worked smarter instead of harder? Of course, working hard and being industrious in order to get ahead personally and professionally is commendable. But, once again, it’s even more commendable if you find tools and strategies that aid the process. I learned this in my ..read more

by Michelle Pacheco | Business and Social Media Mentor | Founder of Miami Mompreneur “Try to serve everyone and you will be serving no-one” You know why I used that box of chocolates as the main picture for this post? Because it is exactly what we will talk about: Niching Down. Do you eat all the different chocolate types from a chocolate box: cherry filled, caramel, double chocolate, mint? You probably have one that you prefer the most, and this ONE favorite type, is the one you will take out from the box first. And that concept is Niching down. Let’s get right to it! Let’s start by gaining ..read more

by Michelle Pacheco-Gallo | Business & Social Media Strategist |Founder Miami Mompreneur “You accepted less because you thought a little was better than nothing. Know Your Worth”   The last Quarter of the year is upon us. Are you ready to close this year with a bang?  or Are you giving up and listening to the limiting beliefs that creep up into your peaceful mind? Yes, those beliefs that bring self doubt, lower your confidence and make you ask yourself: Am I worth it? Becoming a woman who values herself requires shifting YOUR energy and removing the blocks that keep you in ..read more

ARE YOU RECOGNIZED BY YOUR CUSTOMER OR GETTING LOST ON A SEA OF BUSINESSES?    The picture above is an example of redesigning Brand Aesthetic. Its from my personal Blog: @DiaryofMissM. I decided to use a Lightroom preset that define my style and now, followers on social and blog readers can recognize my brand immediately when it shows in their feed. A brand aesthetic refers to the visual look or appearance of your content. It helps establish a mood, tone, or style and demonstrates your personality.     According to research, consistent branding can increase revenue by 23 percent. Who does not ..read more

by Michelle Pacheco-Gallo | Business & Social Media Mentor | Founder Miami Mompreneur I found a great tool that will help to Drive Traffic & Create Sales from Instagram and it’s completely FREE. Yes, free! the name is Flow Page. I was browsing what to use: linktree or lininbio, and saw they charge bewteen $14-29 a month, and I stumbled across flowpage, by accident and voila! Free and AWESOME. Check out the tutorial below to see how this works and how to optimize it for your business. Make sure to leave a comment and share your flow page on your Instagram stories and tag me so I can re ..read more

by Michelle M. Pacheco | Social Media + Branding Coach | Founder of Miami Mompreneur Why do you want to create your best Instagram bio? This is something that many business owners forget. And although it may seem insignificant, it actually has a great impact on your growth. Imagine that your Instagram is your business (a store) and your bio, the highlights or highlights and the first 9 publications are your window showcase. You only have 3 seconds to make a good impression, so if you have a bio that doesn’t send a clear message or isn’t welcoming, you probably won’t have the expected growth or ..read more