We live in a digitally driven world, and content marketing has become a vital part of building and promoting brands. In addition to companies and businesses connecting with their audiences, celebrities have recognized how content marketing can enhance their personal brand while influencing the brands they associate with.  Continue reading to learn more about what content marketing is, why it’s essential in today’s world, and what we can learn from game-changing celebrity content marketing. What Is Content Marketing? To understand how celebrities use content marketing methods, it’s importa ..read more

At Avalaunch Media, education is a fundamental part of our mission to Launch Brands, People, and Purposes. Because of this, we strive to give back to the community by encouraging educational opportunities wherever possible. One way we do this is through our in-house Avalaunch Gives Back Scholarship Program. Students who fit the eligibility criteria can apply to win a $2,500 scholarship for their marketing education at any Utah-based college or university.  This Year’s Scholarship Winner We recently chose a winner for the Q3 Avalaunch Gives Back Scholarship: Abby Peterson! Here’s what she ..read more

Lace up your running shoes and get ready to make a difference in the community while having a blast! The Avalaunch Gives Back 5k and Mascot Fun Run is just around the corner, and it’s an event you won’t want to miss. From supporting local charitable initiatives to indulging in delicious post-race treats, there are a whole bunch of reasons why you should be part of this exciting event on September 30th. Here are 10 compelling reasons to mark your calendar and join us! 1. You’ll be supporting charitable initiatives. By participating in the Avalaunch Gives Back 5k and Mascot Fun Run, you’re not j ..read more

“Businesses cannot be successful when the society around them fails.” — Paul Polman, former CEO of Unilever In today’s market, consumers prioritize corporate social responsibility and meaningful brand connections nearly as much as the product or service the company offers — if not more. Businesses today have an exciting opportunity to engage customers on a deeper level, differentiating themselves from competitors and fostering long-term loyalty by aligning their brand with impactful causes. As such, cause marketing has become a powerful tool for creating a positive social impact.  T ..read more

LEHI, UT — June 12, 2023 — Avalaunch Media, a premier digital marketing agency in Lehi, Utah, is thrilled to announce its 3rd Annual Avalaunch Gives Back 5k Charity Race and Family Mascot Fun Run, scheduled to take place on September 30, 2023, at Wheeler Historic Farm in Salt Lake City. This Avalaunch Gives Back initiative will raise funds for two outstanding causes: the Avalaunch Media Scholarship Program and the Water for Life Charity, which drills wells and supplies water filters to developing countries, ensuring access to clean and safe drinking water.  For more information about the ..read more

Your Living Proof is a nonprofit organization dedicated to helping families support their loved ones struggling with addiction. As part of our ongoing commitment to launching brands, people, and purposes, Avalaunch Media collaborated with Your Living Proof in honor of Mental Health Awareness Month to host a free community event aimed at providing addiction resources, building a supportive network, and empowering individuals in the community. Your Living Proof’s event was a beacon of hope for families affected by addiction and mental health challenges. Our dedicated employees, clients, and comm ..read more

The title tag is the clickable link that appears in search engine results when people search for something online. These tags are an essential part of search engine optimization (SEO), as they increase visibility and help users find what they are looking for. Google announced a title tag update that many website owners have felt apprehensive about since it gives Google the option to change a tag as needed to match its new guidelines.  Read on to learn more about this title tag update, what causes Google to make changes, and how you can improve your title tags moving forward.  Google ..read more

There isn’t a company today that doesn’t rely on content marketing to increase brand awareness, enhance customer engagement, and convert prospective clients. And while content marketing is a highly effective approach for achieving these goals, there are several marketing mistakes that you need to steer clear of if you want to ensure your efforts are successful. Keep reading to find out what they are and how you can avoid them.  What Is Content Marketing? Before we dive into which mistakes to avoid, it’s important to know what content marketing is and how it can benefit your business. Esse ..read more

Businesses everywhere are starting to realize that customers want to know how their favorite companies are giving back and using their influence to do good. People are more likely to engage with a brand they see as socially responsible and concerned about their communities, which is why many organizations are adopting cause marketing to humanize their brand and show how much they care. Simply put, cause marketing is a mutually beneficial partnership between an organization and a non-profit. Cause marketing can also involve a specific marketing campaign by an organization that benefits a non-pr ..read more

Social media has taken the world by storm, providing many new marketing opportunities. As with all things, social media offers both advantages and disadvantages to businesses looking to market on social media platforms. Understanding them can help determine if a social media marketing strategy is suitable for your business. What Is Social Media Marketing? Social media marketing aims to generate leads and sales by creating content for social media platforms. Social media strategies can help you engage with your audience, improve brand loyalty, and ultimately lead to conversions. Your marketing ..read more