Spring Cleaning… Your Brand!
Sari M. Cicurel Blog
by admin
2y ago
If you know me then you know I am Type A… it’s not always the best thing. I love cleaning… a lot. So let’s use it to our advantage and talk about your brand!  You may not want to hear this, but Spring cleaning goes for your brand too! Seriously… when was the last time you considered reevaluating your mission, brand, logo or even taking new headshots? It’s a great time to decide if any of these things are outdated. Trends are constantly changing and the market is becoming more and more competitive. You should feel motivated to keep up and excel!  When I think of branding, I also think ..read more
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Finding Balance When Everything is Virtual
Sari M. Cicurel Blog
by admin
2y ago
Working in PR, social media, Marketing and sometimes for many of us it is hard to find the balance of Post or Not To Post. Social Media is engaging, entertaining, but it can also take a toll on mental health.  Denzel Washington shared a quote that really resonated with me. You might have seen it on my Instagram last month… “Just because you don’t share it on social media, doesn’t mean you are not up to big things. Live it and stay low-key. Privacy is everything.” It’s true! As creators, figures, business owners and more we may feel the need to boast on social media to prove ourselves. I e ..read more
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Most of all in 2022 YOU DO YOU!
Sari M. Cicurel Blog
by admin
2y ago
Happy New Year!  Let’s make January of 2022 the month that we bring our focus back, center ourselves and work on our business strengths. What is YOUR business? Do you really know? A lot of us lost ourselves, and our businesses due to the pandemic. Making changes at the time made sense, but do all the changes still make sense? Are you conducting business going forward as you want to with new goals and a new mission in mind? Now is the time to really take a step back and focus on the future and the success that will follow.  The number one thing is to get clear on exactly who you are ..read more
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Reflect, Set Goals & Enjoy the New Year!
Sari M. Cicurel Blog
by admin
2y ago
Did you know December is “Write a Business Plan Month?” I definitely get it. Why wait until the new year to start thinking about your business goals?  It’s that time of year where the word reflection is thrown around, but I really mean it! What have you done with your business in the last year that you’re proud of?  A lot of us get caught up in setting goals, ideas, and manifestations for the next year, but it’s super important to first pat yourself on the back and reflect! I want you to step away from everything and take ONE HOUR. Yes, you can achieve all of this in one hour.  ..read more
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Business Reflection
Sari M. Cicurel Blog
by admin
2y ago
As the holiday season approaches it’s safe to say that life and business begins to catch up to us. It’s time to take a step back and self reflect. Reflect on yourself but also your business and the year that you’ve had (during a pandemic)! Some prompts I’d like to share with you before we dive in are the following: What does success look like for you in terms of your business? Does your wellbeing play a part in that? Do you know when it’s the right time to walk away? What does that mean for you? How do you define value? You may use these to help yourself reflect and remind yourself how fanta ..read more
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Is Hybrid the New Black?
Sari M. Cicurel Blog
by admin
2y ago
Hybrid seems to be ‘it’ when it comes to events, but this means more planning! Hybrid events and work has opened the door for more opportunities like more time to plan, productivity and a balance for wellness.  Over the course of the past year we have seen completely virtual events, in-person with masks, in-person with vaccine requirements, pretty much everything across the board.  With some many changes going on in your company it is important to go over things with your employees.  These five categories are important to plan and maximize on your hybrid event.  Plan ahead ..read more
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Branding vs. Marketing: Why You Need Both
Sari M. Cicurel Blog
by admin
2y ago
When working on your business there are so many things you hear about that you need and of course you agree, but you’re probably thinking to yourself, “why?”  Two of those words are branding and marketing. To many the words may feel synonymous, but they are very different!  branding /ˈbrandiNG/ noun the promotion of a particular product or company by means of advertising and distinctive design. Branding is the shaping of your brand. This is the definition of who you are as a company. It’s your mission, your values, and what makes you you. Branding has a guideline that features, log ..read more
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Referrals Matter + Here’s Why
Sari M. Cicurel Blog
by admin
2y ago
Did you know referrals can be one of your biggest assets to sales or career growth? I know, trust me, when I first heard this I also thought yeah, right. I mean, I always knew referrals could generate client growth, as many of us do, but for so long I was left a bit in the dark as to just how much that can impact your business’ excellence.  However, it is my journey to help others continue their path of learning, growth, and expansion. So, on that note, let me share a little story with you. Over the past year and a half, as we refrained from many of our external, social hobbies and inter ..read more
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Embracing Life By Changing The Way We See Ourselves
Sari M. Cicurel Blog
by admin
2y ago
This week’s episode features Simone Knego, author of the bestselling book, “The Extraordinary Unordinary You.” She is a wife, mother to six children, a serial entrepreneur, constantly searching for balance in her happily unbalanced life. She splits her time between her family, businesses, and personal growth. She realized the small choices she makes every day to do good, actually have the power to inspire others. And with her new book, The Extraordinary Unordinary You, she hopes to inspire you to embrace life’s ups and downs and realize the impact you make on the world.    ..read more
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Building (and Sustaining) Trust Through Authenticity
Sari M. Cicurel Blog
by admin
3y ago
For nearly 10 years, before Bump Club and Beyond, Linsday worked in publishing advertising and marketing at Hearst Magazine, MTV Networks, The Tribute Company, and Timing for brands including Good Housekeeping, Redbook, and Sports Illustrated, The Chicago Tribune, and Nickelodeon. Linsday herself wanted to connect with other expected moms when she was pregnant, thus starting the Bump Club and Beyond Brand. Bump Club and Beyond has connected parents and parents to be with the best products resources and information and each other for 10 years. What started as a community among moms in Chicago ..read more
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