As we approach Mother’s Day 2024, brands must prepare to adapt to changing consumer needs and preferences. Considering the current market dynamics and consumer behavior, it’s crucial to develop a successful Mother’s Day campaign that extends beyond the day itself. Here’s a detailed roadmap to navigating the Mother’s Day market, retail trends, and the significant transition towards e-commerce. Mother’s Day Advertising: Market Outlook 2023 had been the cost of living crisis, and honestly, it seems like 2024 is no different. Cost of living crisis prompted a significant shift in consumer prioriti ..read more

The Paris Olympic Games 2024 is not merely a gathering of the world’s finest athletes, but it’s a testament to unity, diversity, and the pinnacle of human excellence. The grand spectacle sparks surges in consumer engagement and purchase intent worldwide. Whether you operate shoe boutiques in Ohio, bicycle repair shops in Manchester, restaurants in Paris, or hotels in Marseille, achieving success hinges on ensuring your brand is visible during these pivotal moments. The opportunity is vast, but success hinges on adept management. It surpasses mere visibility; it’s about crafting resonance that ..read more

Interactive video ads signify a revolutionary change in digital advertising, turning passive spectators into dynamic participants. Through the smooth integration of interactive elements such as touchpoints, quizzes, and clickable features, these ads present an unparalleled avenue for brands to connect with their audience. Viewers are no longer just observers but are encouraged to engage deeply with the ad content, making choices and initiating actions that steer the storyline. According to the State of Video Marketing report, 17% of video marketers intend to incorporate interactive video into ..read more

Silverpush clinched the prestigious gold medal at the Digixx Awards 2024, in collaboration with Audi India and PHD, for their outstanding achievement in the category of ‘Best Use of Chatbot.’ This remarkable feat was accomplished through Audi’s strategic utilization of Silverpush’s dynamic video optimization solution, Crafters, to promote their latest automotive marvel, the Q8 E-tron model. Harnessing the power of interactive chatbots, Audi successfully streamlined the consumer journey, offering prospective buyers a seamless and informative experience. By integrating Crafters into their marke ..read more

Remember the electrifying moment when Michael Phelps clinched his 8th gold medal by a mere 1/100th of a second? Or the breathtaking sight of Simone Biles flawlessly landing her Yurchenko double pike? With such iconic moments set to captivate audiences worldwide, the upcoming Summer Olympic Games in Paris present an unparalleled opportunity for brands to align themselves with these historic and inspiring feats in sports. The allure of the Olympics is undeniable. Every four years, the world unites to witness the pinnacle of athletic achievement, with the host city taking center stage. From Barc ..read more

As the Oscars draw near this week, let’s delve into the captivating world behind the glamor and glitz! ? Exploring pivotal categories and emerging interests, our Contextual Insights provide an exclusive peek into the secrets of success on Hollywood’s grandest stage. Hosted by Jimmy Kimmel, the 96th Academy Awards are igniting substantial online excitement. Go beyond the surface glitter and uncover the pulse of audience interests and trending topics. In the dynamic landscape of today’s world, seasonal events unfold with remarkable frequency. It’s this keen understanding of these occasions that ..read more

At Silverpush, we’re privileged to have numerous talented women leading the charge, shaping the future of our company and the industry as a whole. In honor of International Women’s Day, we’d like to spotlight a few of these exceptional leaders and hear about their experiences navigating a predominantly male-centric industry. We also want to glean insights from their journeys and seek advice on inspiring the upcoming generation to embrace technology and drive innovation forward. Empowering Reflection: Advice for Aspiring Women Leaders from a Career Journey Shivika Wadhawan AGM – Finance. “Look ..read more

Step aside, millennials; a fresh generation is in town – Gen Z has taken the spotlight. Born between 1997 and 2012, these digital natives are rewriting the rules of everything, from fashion to politics, and most importantly, how they consume information. For Gen Z, the search engine is now a TikTok, a YouTube tutorial, or even a casual browse through Amazon. This seismic shift in behavior presents a golden opportunity for savvy brands. With an estimated spending power of $360 billion & an increasing influence (41 million GenZers shall be eligible to vote in 2024 US elections. Their influe ..read more

In the dynamic landscape of modern advertising, strategic brand placement is essential for capturing the attention of vast audiences. One such golden opportunity lies within the fervor and excitement of March Madness, a premier collegiate basketball tournament that captivates the attention of millions of Americans each year. According to reports, the advertising landscape during March Madness is marked by substantial investments, with spot prices ranging from hundreds of thousands of dollars in the early stages to over $2 million for the NCAA Championship. The statistics speak volumes about t ..read more

In today’s digital world, brands have a golden chance to shake things up in the sports industry with interactive video ads. Forget boring 15-second promos! Traditional video ads might work for movies and TV, but just like those industries, sports are going digital, and interactive ads are leading the charge. Viewers are tired of passive ads and want something engaging, that pulls them in and makes them want more. Brands are realizing these fans are the perfect audience for interactive video ads. By adding games and ways for viewers to play along, these ads create a whole new experience that k ..read more