The education sector is a highly competitive one. A young target audience calls for increased reliance on digital marketing strategies. If you’re a study abroad consultancy, consider investing in a strong SEO (Search Engine Optimization) presence; it can be a game-changer for your business. By optimizing your website and online presence, you can attract more qualified students seeking to pursue their educational dreams overseas. Let’s delve into the world of SEO for study abroad consultancy — we will equip you with the knowledge and tools to attract a wider audience of potential students. Why ..read more

Finding a digital marketing agency or shuffling from one to another can be a challenging experience, especially if you’re unclear about the results you want from both organic and paid campaigns. If your business is looking for a digital marketing company in Trivandrum, we can help you.  Fresh Mind Ideas is a digital marketing company in Technopark, Trivandrum, with a diverse team of digital marketing experts, from marketing strategists and content creators to designers. Our repertoire of work in digital marketing encompasses some of the leading brands in Kerala and the rest of India, and ..read more

Branding statistics you need your eyes on right now: 81% of consumers need to trust a brand to consider buying.  55% of brand first impressions are visual. Consumers are more than twice as likely to buy first, stay loyal, and advocate for brands they trust. A strong brand is no longer a luxury, it’s a necessity. The brand’s voice speaks for your business, its image captures attention, and the connection fosters loyalty. We live in a dynamic (business) world, and building a brand must truly resonate with your audience to make that connection. Brand building requires expertise, creativity ..read more

The boom in the real estate market, plus the rise in income have been major contributors to the growth of the Indian interior design industry. There have also been other significant factors, such as urbanization, social media influence, and lifestyle changes that have inspired many homeowners to transform the interiors of their homes.  With the demand for professional interior designing services increasing in India, the number of interior designers has also shot up. The Indian interior design market is projected to grow at a CAGR of 10.54% reaching a value of USD 52.84 billion by 2029. Th ..read more

The Indian residential real estate market is expected to see a 15–25% spike in new property launches in 2024. The industry also hopes to witness a 10-15% improvement in sales, thanks to government measures and technology advancements in real estate transactions. Having said that, competition will be at its peak, and traditional marketing and advertising methods may not be sufficient for your real estate brand to make its presence felt.  Got a project? Let’s talk. Contact Us Got a project? Let’s talk. Contact Us Social media marketing acts as a powerful tool for real estate bra ..read more

It’s 2024, and you have probably experienced first-hand how the digital landscape is evolving, positioning itself at the forefront of innovation and adaptation. If you intend to navigate the intricate web of algorithms, consumer behavior shifts, and technological advancements, it’s imperative to anticipate the future trends that will shape the next era of digital marketing. The marketers of the world are already experimenting with AI-driven strategies, but human prowess continues to rule. In this blog, let’s delve into five emerging and robust trends that are expected to make a mark in 2024.&n ..read more

Just like every other industry, healthcare is also making use of digital services. But if your healthcare services want to reach the right audience then you must make use of effective digital marketing strategies. The shift towards a more digital approach is crucial for building brand awareness, engaging patients, and staying competitive in the healthcare industry. This blog will delve into the top six digital marketing strategies for hospitals and healthcare centers to strengthen their online presence and foster meaningful connections with patients. Got a project? Let’s talk. Contact Us ..read more

There are more than 4000 Ayurvedic hospitals in India. This makes taking your brand’s message to the right audience while cutting through the competition, especially from the top brands a tough job. The right solution to reach an audience in your vicinity is through Local SEO. Ayurvedic clinics, with their emphasis on holistic well-being, stand to gain immensely from targeted local search optimization. This blog delves into the benefits of SEO services for Ayurvedic clinics, offering practical insights to elevate their online presence within the community. Got a project? Let’s talk. Contac ..read more

You are a real estate company and your customers are looking for their dream home or property. These potential buyers are on the internet, trying to chance upon an ideal purchase. How do you reach them before your competitors do?  There’s a simple answer to this – a savvy SEO strategy that takes the guesswork out of your business’s marketing strategy. Without a savvy SEO strategy, your business might as well be a needle in the vast digital haystack. This is why real estate professionals need to master the art of SEO. In simpler terms, SEO isn’t just about being seen; it’s about being chos ..read more

India is at the threshold of a mega fashion retail boom and expects a year-on-year (YoY) increase in sales of around 45% in FY2023. Post-pandemic, retail entities are getting back into big-time business, increasing their spending on advertising and promotions. While this is great news for customers, especially with a number of overseas retail brands making their foray into Indian markets, boutiques may find themselves facing tough competition. If there has to be more than just survival, digital marketing for boutiques business is the only way forward. If you are a boutique owner, who has survi ..read more