Looking for a way to up your game when it comes to personalization? It would be a wise move! Smartphone users tell us again and again that when it comes to the way marketers communicate with them, irrelevant content and inconsistent messaging continue to dominate the pick of the pops when it comes to their biggest frustrations. But as technologies advance and consumer needs become ever more sophisticated and nuanced, brands that fail to personalize the customer experience will simply be outrun by the competition – at an alarming speed.  Step up to the plate, proximity marketing, currently ..read more

Long gone are the days of infatuation with quick wins and endless growth hacking to overcome challenges. Increasing competition, declining confidence, and an industry on the cusp of a new golden age, keeping customers close to your travel app in 2022 is about to become the holy grail for travel marketers literally the world over. During the next 5-10 years, the most successful travel apps will be heavily focused on user loyalty and retention rather than seeking out new audiences,  paving the way to sustainability, profitability, and long-term success. Travel apps – where we’re at and what ..read more

Increasing competition, a new wave in innovation, and increasingly clever ways to reach your customers – finding a new audience for your app in 2022 is more challenging than ever. And if the last couple of years have shown us anything, it’s that the days of business infatuation with quick gains and endless rounds of growth hacks to overcome challenges are over. During the next 5-10 years, the most successful companies will be heavily focused on customer loyalty and retention rather than seeking out new audiences,  paving their way to sustainability, profitability and long-term success: Wh ..read more

When it comes to sport, fan engagement is changing. Our appetite for content as we spend more and more time online consuming our sport of choice means that we’re starving for ever more engaging, ever more innovative fan experiences, and we’ve turned to our phones to deliver them: 95% of fans interact in some way with their favorite team or league off-season. Over 60% of fans say that a great year-round experience would make them more likely to be more engaged with their team in future seasons, with 55% more likely to purchase a ticket at some point in the ..read more

Following the events of the last 24 months, the stay-at-home economy, perhaps unsurprisingly, experienced explosive growth. Today, we’re still from our bedrooms, working out in our front rooms, shopping through Amazon, dining via Uber Eats and streaming our movies through Netflix – all helping to drive a 23.3% increase in app downloads since the start of the pandemic.  These unprecedented shifts across our daily lives have massively increased the time we spend using our mobile devices. They’ve also radically impacted our needs, and our expectations, which in turn is nudging businesses to ..read more

The past 24 months have seen the hotel industry take a hammering – huge drops in bookings, high job losses and lost revenues mean the looming recovery will be welcomed with very open arms … Over half of leisure travelers are already telling us that they’re planning to travel this year, encouraged by the removal of restrictions, and the freedom to look beyond their own shores for new experiences.  For the savvy hospitality bran, it’s going to pay to be ready to deliver the new guest experience we’re all seeking – trust, confidence, and high expectations. Those that can deliver ..read more

If you were to take a sneaky peak at the average traveler’s smartphone, chances are that you’d find several travel and hotel loyalty apps lurking around onscreen. From Sandals to Criton, AmericanAirlines to Hotels.com,  every major travel and hospitality brand worth its salt runs its own rewards program, with the most die-hard travelers amongst us belonging to more than one (in my case, several).  Standing out in the loyalty space is challenging – but doing nothing isn’t going to earn you brownie points either. The return of travel – and perhaps even a travel boom – as we emerge from ..read more

A push notification offering me 10% off an item in-store that I’ve been eyeing up online; an email suggesting a few “frequently bought together” items that’ll look very nice with that jacket I bought via an app last week; an SMS while I’m at the gym, inviting me to try out a new spa treatment in their facilities upstairs … If you’re anything like me, it won’t be unusual for you to be regularly receiving a whole raft of offers, news and incentives from the brands you frequently spend your time – and your money – engaging with. In fact ..read more

After nearly two years of a global pandemic, the shift to a digital lifestyle powered growth in mobile app use at a rate that we’ve never seen before. Food, shopping, entertainment, health & fitness – if we could do it online, we did … and we still are. Good news for mobile marketers who enjoyed an unprecedented surge in-app use and even better news for consumers as these marketers scramble to provide a customer experience that trumps all others and keeps their customers close to them. The critical element in their toolkit? Marketing personalization.  Marketing Personalization Trends ..read more

If there’s one thing that we’re asked on almost a daily basis here at KHQ, it’s how to hang onto existing customers in a world where every other business is vying for their attention. Thing is, even though the world of mobile marketing moves at an astounding pace, our answer is always the same – personalization.  Not convinced? The top bugbears that app users cite again and again in just about every app survey ever done – inconsistent messaging; irrelevant content; not enough – or too many – notifications, and failure to ‘remember’ personal preferences – all boil down to ..read more