By Vikram Maraj, Head of Design and Delivery and Co-Founder, Unstoppable Conversations Important note: This article does not address clinically diagnosable mental health disorders including major depression, bipolar disorder, schizophrenia, and obsessive-compulsive disorder. In this article, I am focused on the kind of mental health issues that employee assistance programs, stress leaves, and other corporate mechanisms are designed to address: stress, anxiety, overwhelm, burnout, and disconnection. Mental well-being is an issue that affects every corporation, every professional leader, and ev ..read more

(Shutterstock photo)Two B Corp Examples: Hiring and Ownership Updates for Racial Equity and Positive Impact Certified B Corporations are putting racial equity lessons into practice. At Ocaquatics Swim School, that means restructuring the company as an employee-owned trust. At MaCher USA, it includes revamping hiring practices to remove barriers to employment and adding wealth-building programs for workers. The two B Corps were among 12 companies in the first cohort of B Lab U.S. & Canada’s Racial Equity Impact Improvement Program. The program launched in 2023 to connect B Corp le ..read more

A full-funnel marketing strategy starts with a foundational communications framework comprising three parts: A positioning statement, core messages, and key messages. By developing an effective communications framework with these key elements, impact-focused companies can ensure their brand story connects with the right audience and supports their overarching strategic goals. In the first part of our three-part series, we explore why an effective positioning statement is an important foundation for your communications framework, and how to develop yours. A [purely fictional] organic hone ..read more

In the U.S. alone, fossil fuel supporters spend $500 million per year to block low-carbon policy. Here’s how to help balance the scales. The Network for Business Sustainability surveyed readers in January 2023 on their priority business sustainability topics, then helped identify ways to address the top priorities. This article emerged in response to the question: “How can policy accelerate the climate transition?” By Chelsea Hicks-Webster Fossil fuel companies have the most to lose as the world transitions to clean energy in order to slow climate change. That’s why these companies aggre ..read more

B The Change Weekly: April 26, 2024 B The Change Weekly provides the most important and most relevant stories about people using business as a force for good. Below is our latest roundup. To receive these insights directly in your inbox, sign up for B The Change Weekly today. Businesses that seek equity-centered practices to address the climate crisis can turn to the newly released Business Guide to Advancing Climate Justice, created by Forum for the Future, B Lab U.S. & Canada, and B Lab Global. The guide includes seven Principles for Partnership with Frontline Communities that ..read more

Resources for Business Leaders Include Principles for Partnership with Frontline Communities Billions of dollars are invested annually in climate solutions, but only a small percentage is allocated to support the frontline communities most vulnerable to its impacts. In the face of intensifying climate change, some Certified B Corporations and other impact-minded businesses want to embrace equity-centered solutions but need to figure out how to establish partnerships or effectively use their sphere of influence. The newly released Business Guide to Advancing Climate Justice can serve as a resou ..read more

Image from Designing for Sustainability: A Guide to Building Greener Digital Products and Services, O’Reilly Media. New regulatory guidance on greenwashing in the European Union (EU) and the United States may change how organizations can talk about their sustainability initiatives. In some cases, failure to make true claims could lead to potential fines or penalties. How might this impact your digital marketing or digital sustainability efforts? In this post, we dig into the details and share several digital greenwashing examples. Use this digital greenwashing guide to help you make accur ..read more

As more frequent wildfires damage grapes in California, wineries are adapting through varied sourcing. By Chelsea Hicks-Webster and Kerrigan Unter Kerrigan Unter comes from a long line of farmers, growing and raising everything from dairy to corn, chickens, and pigs. When Unter decided to do a PhD, she wanted to “study something that reflected where I’m from,” she says. And increasingly, one of the issues facing farmers is climate change. The impacts of climate change vary by region but can include wildfires, droughts, and even flash floods and frost snaps. In California, wildfires ..read more

B The Change Weekly: April 19, 2024 B The Change Weekly provides the most important and most relevant stories about people using business as a force for good. Below is our latest roundup. To receive these insights directly in your inbox, sign up for B The Change Weekly today. As a community of businesses that believe the economy should work for all people, Certified B Corporations are confronting the extractive consequences of colonialism and capitalism. A new video from B Lab U.S. & Canada highlights how B Corps and partners are using storytelling, learning journeys, the redist ..read more

The Thurgood Marshall College Fund (TMCF) is a presenting partner in B Lab U.S. & Canada’s Impact Improvement Program. TMCF services include connecting Black students and college graduates with employment opportunities.B Corp Programs and Partnerships Help Advance Racial Equity Restoration in action takes many forms — all coalescing to confront the extractive consequences of colonialism and capitalism and work toward racial equity. B Lab U.S. & Canada’s Racial Equity team offers resources and programs to support Certified B Corporations as they pursue the restoration, inclusion, a ..read more