The Public Relations BS of YouTube Apologies
Marketing is the Product
by Brandon Rollins
8M ago
Have you wondered why every YouTube Apology is the same? I did.  They’re all filmed in an intimate, unpolished setting to evoke raw emotions with the goal to directly appeal to your own emotions. Most YouTube apologies aren’t genuine acts of repentance; they’re clever PR maneuvers aimed at appeasing sponsors ..read more
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How Christopher Nolan Beats Hollywood At Its Own Game
Marketing is the Product
by Brandon Rollins
9M ago
Step into a realm where reality bends and logic unravels. Picture a metropolis folding onto itself, an inverted tale of retribution. A relentless duel in a gravity-defying corridor and a heart-pounding race against the clock on a ravaged shoreline. These awe-inspiring spectacles transcend mere celluloid, for they are the distinctive ..read more
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Bombs, Barbies, & Blockbusters? Why Barbenheimer is a Thing.
Marketing is the Product
by Brandon Rollins
9M ago
Barbies and bombs. Normally you wouldn’t pair those two together. Unless you’re that kid from Toy Story. Or apparently, a movie exec. If you’re paying attention to summer blockbusters, you know that Barbie and Oppenheimer are coming out on exactly the same day.  Which resulted in a loving dubbed media ..read more
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This Is How Nostalgia Marketing Works So Well
Marketing is the Product
by Michael Hadley
11M ago
In today’s fast-paced world, it’s no secret that nostalgia holds a special place in our hearts. Just ask basically anyone doing marketing right now – you’d be hard-pressed to find someone not learning heavily on the concept to push their product.  But nostalgia is a powerful tool, no matter how you ..read more
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How Markiplier’s Iron Lung Could Make YouTubers Movie Stars
Marketing is the Product
by Kenny Goodman
11M ago
If you’ve been on YouTube in the past decade, then there’s a good chance you’ve heard of Markiplier. We even covered him in our previous article talking about Unus Annus. He can’t stay out of the spotlight, as he recently released a teaser trailer for his horror film Iron Lung.  Now ..read more
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Trauma-Informed Marketing: Or, What Happens When You Put Empathy First
Marketing is the Product
by Michael Hadley
11M ago
You’re a pretty regular person, right? Special in your own ways, to be sure. But you’d likely refer to yourself as pretty normal. And that’s awesome! Because we all have our own intricate way we’re put together.  And in that web of what makes us unique, no matter how normal ..read more
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3 Massive Marketing Failures From The Fast Food Industry
Marketing is the Product
by Michael Hadley
1y ago
The food industry is a highly competitive and constantly evolving landscape where marketing plays a crucial role in driving consumer demand. And while sometimes it can be a fun place filled with silly drinks aimed at kids, there are also plenty of instances where marketers have stumbled and fallen after ..read more
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How To Throw A Successful Event: A Recipe
Marketing is the Product
by Maria Polcari
1y ago
I love events. It is no secret and has been a passion of mine since I was a wee child. My favorite part of my birthday as a kid was planning my party’s itinerary. I loved a good theme. And you can bet your bottom dollar that there were party ..read more
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How Sesame Street Has Stayed Relevant For 54 Years
Marketing is the Product
by Michael Hadley
1y ago
Imagine you’re five years old again, sitting in front of a TV one morning. Suddenly, a giant yellow bird comes on screen and starts singing about how to get to a place you’ve never heard of called “Sesame Street”.  You have no idea why, but you’re hooked!  Sesame Street has ..read more
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5 Practical Ways Marketers Can Use ChatGPT Right Now
Marketing is the Product
by Brandon Rollins
1y ago
“Welcome, marketers, to the fascinating world of ChatGPT! In this post, we’ll take you on an exciting journey to explore the inner workings of this AI wizard and its seemingly magical text generation abilities.” – ChatGPT Wow, ChatGPT – self-aggrandizing much? But if you’ve been on the internet lately, you ..read more
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