Answer these questions: What are your customers experience throughout their encounter with your brand online? How do your customers purchase from you during the midst of their purchasing journey? What are your brands upstream and downstream touch points online? At each phase of the customers purchasing journey, what are your points of digital communication or interaction? These questions are significant in evaluating what your touch points are with your customers. What Are Touch Points? Touch points are the different interactions or communication efforts made with your customer at each pha ..read more

Brandy loyalty is defined as special tastes or preferences of a consumer towards one business or product over another, and it can truly make or break a company. It drives in-store traffic, visits to your website, word of mouth recommendations and the conversion of leads to customers. In today's digitally connected world, brand loyalty relies on your company's ability to leverage the power of social media to build connections with your prospects and customers. Therefore, making social media is not a suggestion or an option, but a requirement. https://youtu.be/XTNFTF8zOO4 This Article Is Going T ..read more

The first aspect of a project launch is making sure the project is market ready. This includes organizing analysis on design, usability, functionality, and problems the project may have. Before we create a launch with our clients we always ask what insights have they've gotten from the previous testing in the market? When you launch, you are attempting to disrupt & alter reality. However, according to Harvard business school professor Clayton Christensen, every year more than 30,000 new consumer products are launched and 80% of them fail. That means 24,000 of them weren't successful, leavi ..read more

What keeps people coming back in any situation they’re in? Is it a feeling they had? Is it inspiration? Is it a deal? Is it influence,? Is it spontaneity? Is it a great cause? Is it quality? Is it information? Discovering the answers to that one question can help guide your social media presence. Combining re-marketing efforts on social media can be an irresistible way to build repeat customers. First, let’s break down what re-marketing is. Here’s How Re-Marketing Works On Social Media Someone visits your site and their web browser provides them with a tracking called a “cookie.” That cookie ..read more

You're a cannabis brand who can’t use social media marketing in the traditional sense to bring growth to your business. Maybe you’re a cannabis dispensary or sell CBD / cannabis related products. Don’t fear! Because NSPR Media is here to show you how to navigate both the online and offline world of marketing for the Cannabis industry! Here are the top 6 best growth strategies you can use both online and offline. https://youtu.be/P2G0p22lf7QTip 1: Reviews Are Your Best Friend! Google and other search engines are looking for content that’s new, fresh, and consistent. That being said, leaving re ..read more

We’ve already established that social media is here to stay and growing at a rapid pace. We want to help you navigate and understand how your business fits within all the clutter. From audience analysis to 2019 digital expectations. Today we’ve come up with another 2019 trend, except this time it’s a little more visual. We are taking a closer look at Visuals are among the top most important elements of social media. It’s how you can capture the attention of a viewer in a matter of about 3 seconds. Whether it’s as they’re scrolling through their newsfeed or timeline, to visual aspects of ads an ..read more

https://youtu.be/_8QDPSJFf-4 Allowing customers to explore and experience your business or brand before they make a purchase. For a second, imagine you’re purchasing items to redecorate a new house. You’ve chosen a comforter, headboard, a dresser, and decorative carpets. Now it’s time to choose drapes. 2 separate brands brand 1 and brand 2 have drapes that have similar selections from comparable prices. Truthfully, it’s difficult to tell the difference between both of their businesses. If we look closer, we’ll see that there are only two things that separate these two stores, brand 1 has a pu ..read more

The 5 essential focuses of social media marketing for business are: 1. Audience 2. Imagery 3. Messaging 4. Media 5. The Link https://youtu.be/B7yXRLG_0MsAudience When we first partner with our clients, we conduct an in-depth target audience analysis. First, we collect as much information from the client on aspects of their audience they already know, then we go do our due diligence and provide additional information about their audience. At the end of the collection process, the analysis will have: Socio-Demographics: Which is simply characteristics of a population. Items like sex, age, relig ..read more

Today we’re going to answer that burning question and help you determine if you should have a social media team in-house or partner with a digital marketing agency. First, let’s discuss what goes into having a successful digital marketing and social media presence. https://youtu.be/irASShP2IGgThe Different Job Titles 1. A Content Writer A content writer is going to be there to write all of your blog posts, any descriptions for any video content, all of your social media captions as well as any digital written form of content. This person should know your brand in and out. That means knowing th ..read more

Marketing campaigns have been a way to introduce your company or brand in a new perspective way for different target audiences. While social media marketing has mostly been geared towards community management. Today we will be discussing how to build a successful social media marketing campaign. https://www.youtube.com/watch?v=dHWhBNpfzUg Marketing campaigns can be introduced with several different goals in mind, including: - Building a brand image - Introducing a new product - Increasing sales of a product that's already on the market - Reducing the impact of negative news Campaigns should al ..read more