iPost has announced eValuate, a free assessment of two critical email marketing components: subscribers and creative. With eValuate, iPost experts with an average of 15 years of industry experience conduct both a subscriber analysis and a creative review. The Subscriber Analysis analyzes up to 1,000,000 email contacts to determine the health of that database. The iPost team looks for invalids, spam traps, and bogus and disposable email addresses. The team then provides optimization recommendations based on that information. The Creative Analysis looks at one piece of email creative and makes r ..read more

Email Newsletters Have More Potential Than You Think Last week, someone sent me a link from an article in The Guardian.  After reading it, I noticed another title that caught my attention. So, of course I clicked on it. But, instead of taking me to the article, a pop-up appeared asking me to register for free to continue reading the articles on the website.  This is actually pretty common. In fact, you've probably had a similar experience yourself. More and more publishers are collecting email addresses from their readers. The reality is, last year brought a lot more than a pandemic ..read more

ActiveCampaign surpasses US $165 million annual recurring revenue (ARR) and announces US $240 million in a Series C financing round to further enhance its position in the CXA category and improve the customer experience of more companies around the globe. The round, which brought total financing raised to date to US $360 million, was led by new investor Tiger Global and included new participation by Dragoneer, as well as both existing investors, Susquehanna Growth Equity and Silversmith Capital Partners. The Series C investments were completed at a valuation in excess of US $3 billion. Since i ..read more

Netcore Solutions, the leading global martech platform announced that Gulf News (tradename of Al Nisr Publishing LLC), the biggest selling English newspaper in the UAE has chosen Netcore’s AI-Powered Marketing Automation Platform to power customer engagement and retention through automated and personalized campaigns via the platform. Gulf News is the flagship English newspaper of ANP, a premier media and publishing company, established in 1978 which also owns and operates a flagship portal, namely- gulfnews.com and websites like getthat.com among others. The media giant pla ..read more

Litmus recently announced new capabilities and integrations to further scale on-brand email production while empowering flexibility, creativity, and innovation. Updates include new integrations with HubSpot and Adobe Campaign Standard that empower users to build, test, and review emails more efficiently than ever before. New features in Visual Editor, Design Library, and Litmus Test support email marketers in their effort to create on-brand emails that drive business results without the need for extensive coding or technical knowledge. Now, entire marketing teams are empowered to creatively, c ..read more

Klaviyo recently announced its official partnership with WooCommerce, an open-source, completely customizable eCommerce platform for entrepreneurs worldwide. This partnership will enable millions of entrepreneurs and businesses on the WooCommerce platform to gain more valuable insights from customer data by integrating with Klaviyo's best-in-class marketing automation solution, resulting in more personalized outreach, happier customers and ultimately, more revenue. In addition, this relationship further expands Klaviyo's global reach, and helps more and more entrepreneurs own their growth ..read more

MessageBird today announces it has entered into definitive documentation to acquire US based SparkPost, the world’s largest, first and only predictive email intelligence platform. The deal values SparkPost at $600 million, and the transaction is expected to close in Q2 following receipt of customary regulatory approvals and satisfaction of customary closing conditions. The acquisition represents another important step for MessageBird in building a global omnichannel platform to make communicating with a business as easy and natural as talking to your friends. “The future of communications isn ..read more

ConvertKit announced the acquisition of FanBridge, an email marketing platform serving musicians since 2006. The combined platform will help musicians and other creators grow an audience of dedicated fans, build a direct relationship with those fans through email, and sell digital products and services to earn an income. With this acquisition, ConvertKit is doubling down on its commitment to help more musicians, big and small, make a living online doing what they love. As a result, more independent musicians will establish sustainable careers for many years to come. ConvertKit has a long histo ..read more

Over a thousand email specialists and digital marketing professionals from around the world will come together virtually in just under two weeks at the Netcore Inbox Expo, beginning 21 March. A multi day, multi track event attracting engineers and marketing experts alike in the email space with delegates from student to CEO. The four-day event will cover essential email marketing and security topics, with insights from industry thought leaders, leading vendors and service providers and delivered on the Hopin platform. Speakers include leaders from organizations like Adobe, AOL Verizon, Oracle ..read more

SparkPost recently announced it has secured $180 million from LLR Partners, NewSpring Capital and PNC Bank to invest in the next era of growth of its market-leading email technology. With the major shift to embrace and deploy digital marketing solutions in 2020 and beyond, B2C and B2B enterprises have turned to SparkPost to power their email communications programs, relying on its platform for improved deliverability, user experience, and industry-leading email data and analytics. The investment will help fuel SparkPost’s next era of growth and product innovation as organizations continue to l ..read more